Apple Expo

File:Apple Expo Paris.jpg

Apple Expo Paris 2005

The Apple Expo is a European annual sales conference and technology exposition held by Apple. The conference features over 250 exhibitors annually, with Apple being its main exhibitor. This conference is most often viewed as the European counterpart to the American MacWorld Expo.

History

The Apple Expo has just begun its reputation as one of the premier Mac conferences for product announcements, and the heralded Stevenote. In fact, only in 2000 did Apple begin to make significant announcements at Apple Expo. Previously, they made all their announcements at the MacWorld Expo show in America. Below there is a time line of all significant product announcements announced at the Apple Expo:

Timeline

Year	Location	Description
2006	Paris, France	From 12 to 16 September at Paris expo.
2005	Paris, France	The traditional keynote done by Apple at both MacWorld Expo, and Apple Expo was left out, much to the dismay of Apple users. The only product announced by Apple was a new and improved .mac bundle.
2004	Paris, France	Due to Steve Jobs having pancreatic cancer, the keynote was instead done by Phil Schiller, an Apple executive. Schiller announced the new iMac G5.
2003	Paris, France	Steve Jobs announced various upgrades to the PowerBook G4 line of computers. As well, he announced the Apple Bluetooth wireless keyboard and mouse.
2002	Paris, France	Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 operating system. Steve Jobs also announced iCal and iSync.
2001	N/A	The Apple Expo was cancelled due to the devastating attacks on September 11, 2001.
2000	Paris, France	In this keynote the Mac OS X public beta was announced, as well a series of new iBooks.

External links

• Apple Expo Official Site
• MacWorld Expo Official Site
• Apple Expo 2003 - Keynote Photos
• Boothster.com - Source for graphics, exhibits, booths