Rocawear
| File:Rw logo.gif | |
| Founded | 1999 |
|---|---|
| Headquarters |  |
Key people | Jay-Z, Co-Founder and Chairman Damon Dash, Co-Founder |
| Products | Athletic shoes, apparel, accessories |
| Revenue |  700 Million (FY 2006) |
| Website | http://www.rocawear.com/ |
Rocawear is an urban clothing label created in 1999 by Damon Dash, Kareem "Biggs" Burke & Jay-Z, heads of the hip hop label Roc-a-Fella Records.[1] Rocawear has annual sales of over $700 million.[1] Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, loungewear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with Pro-Keds.
In March of 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million in cash. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development.[1][2]
Rocawear has a 2007 campaign called "I Will Not Lose". It features recording artists such as Ciara, Chris Brown, Three 6 Mafia, and Rich Boy.
External links
- ^ a b c "Iconix to Buy Rocawear, Jay-Z's Clothing Line". New York Times. March 7, 2007.
- ^ "Jay-Z: Down To 98 Problems Yet?Y". MTV. February 7, 2007.