IBC Root Beer
IBC Root Beer was founded in 1919 by the Griesedieck family as the Independent Breweries Company in St. Louis, Missouri. Root beer found a market as a legal beverage during the era of Prohibition. The Independent Breweries Company closed, but the trademark was purchased by the Kranzberg family who operated the Northwestern Bottling Company. In the late 1930s, it was sold to the National Bottling Company owned by the Shucart family. Popularity and distribution declined after World War II.
Jacob Shucart lost the love of his life, after 35 years of marriage. He remarried later in life, to a woman who proved unworthy of the Shucart name. After Jacob died without a will, "wife" number two fired the 4 brothers who ran the company (Earl, Robert, James and Marvin). Wife number two died years later destitute and her own children wouldn't even pay to bury her.
In 1976, it was sold to Taylor Beverages, which was then sold to the Seven-Up Company in 1980. After Dr Pepper and Seven Up merged, distribution of IBC became national throughout the United States. Ultimately Dr Pepper/Seven Up, Inc. was acquired by Cadbury Schweppes.
IBC is now organized within the Cadbury Schweppes Americas Beverages unit of Cadbury Schweppes.
Flavors
- IBC Root Beer
- IBC Diet Root Beer
- IBC Cream Soda
- IBC Tangerine Cream Soda
- IBC Black Cherry
- IBC Cherry Cola
- IBC Cherry Limeade
- IBC Berries and Cream
- IBC Birch Beer
- IBC Strawberries and Cream
- IBC Black Cherry Wishniak
External links
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