ad-Dunya al-Musawwara

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ad-Dunya al-Musawwara
Ad-Dunya al-musawwara 4 vol 121 ed
language Arabic
publishing company Dar al-Hilal (Cairo, Egypt)
First edition 1929
attitude 1932
Frequency of publication weekly
Web link ad-Dunya al-Muṣawwara
ZDB 1058711-1

The Arabic-language magazine ad-Dunya al-Musawwara ( Arabic الدنيا المصوّرة, DMG ad-Dunyā 'l-Muṣawwara  ' The World of Images') was published in Cairo from 1929 to 1932 . It was published by the well-known publisher Dar al-Hilal , which was also responsible for the publications of al-Fukaha , Kull Schay ' and al-Musawwar , among other things . There are seven volumes with 228 issues that appeared weekly.

The specialty of this magazine was not necessarily its content orientation on Egyptian and international events, but rather the illustrations , with which a cultural focus was pursued. Numerous cartoons , photographs and high-quality illustrations increased the readership enormously, even among illiterate people. In the course of this new phase of the Egyptian press landscape, ad-Dunya al-Musawwara took up new topics such as fashion , sport , culture and tourism and offered popular products at that time a large advertising platform.

Web links

Individual evidence

  1. ^ Ad-Dunya al-Musawwara . 1929.
  2. ^ Relli Shechter: From Journalism to Promotion of Goods: Why and How did Press Publishers Establish Advertising Agencies in Egypt, 1890-1939? In: Philip Sadgrove (Ed.): Printing and Publishing in the Middle East: Papers from the Second Symposium on the History of Printing and Publishing in the Languages ​​and Countries. Oxford University Press, Oxford 2010, pp. 179-191, 183 ( [1] [PDF]).
  3. ^ Relli Shechter: From Journalism to Promotion of Goods: Why and How did Press Publishers Establish Advertising Agencies in Egypt, 1890-1939? In: Philip Sadgrove (Ed.): Printing and Publishing in the Middle East: Papers from the Second Symposium on the History of Printing and Publishing in the Languages ​​and Countries. Oxford University Press, Oxford 2010, pp. 179-191, 183 ( [2] [PDF]).
  4. ^ Relli Shechter: From Journalism to Promotion of Goods: Why and How did Press Publishers Establish Advertising Agencies in Egypt, 1890-1939? In: Philip Sadgrove (Ed.): Printing and Publishing in the Middle East: Papers from the Second Symposium on the History of Printing and Publishing in the Languages ​​and Countries. Oxford University Press, Oxford 2010, pp. 179-191, 188 ( [3] [PDF]).