Aldiana

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Aldiana GmbH

logo
legal form GmbH
founding 1973
Seat Oberursel , Hessen Germany
GermanyGermany 
management Stefanie Brandes (Managing Director)
Branch Tour operator
Website www.aldiana.com

Aldiana is a German tour operator and hotel operator with ten club complexes in Europe and North Africa based in Frankfurt . The name comes from the Wolof language , one of the most important languages ​​in Senegal and stands for "The place where the lucky ones live".

Aldiana offers sports facilities and events. In many clubs, Aldiana offers an all-inclusive offer, as well as child care and a program for families with children.

history

The 1970s and 1980s

Aldiana was founded in 1973 with the opening of the first plant in Senegal as a competing offer from NUR Touristic (today: Thomas Cook Group ) to the French provider Club Med. In 1982 a plant was added on Fuerteventura. At that time, in line with the club concept, the possibility of casual nudity was advertised. Further plants were initially built in Calabria / Italy, Crete / Greece and Tunisia. In 1985 the first club in Austria was opened with the Aldiana Arlberg.

The 1990s until today

Company logo replaced in 2018

The systems enjoyed increasing popularity, so that Aldiana gradually expanded. Aldiana currently operates 10 club facilities in Greece, Italy, Austria, Spain, Tunisia and Cyprus (as of March 2019). Further facilities in the Dominican Republic (Cabarete) and another club in Austria are already under construction. There will also be a new club in Switzerland, for which the Schweizerhof Vulpera , built in 1900, will be converted.

Ownership

Until 2005 the company belonged 100 percent to the Thomas Cook Group . Then the Spanish Grupo Santana Cazorla took over 75.1% of the shares in the company and invested in the form of renovations of existing facilities and new openings.
In November 2011 Jürgen Marbach took over 26.1 percent of the shares in Aldiana GmbH from the Spanish Grupo Santana Cazorla.
In October 2012, Thomas Cook sold the remaining 24.9 percent to Grupo Santana Cazorla.

In October 2013, Aldiana was 100 percent taken over by Jürgen Marbach . Almost a year later, in September 2014, Jürgen Marbach's MIC-Marbach-Group handed over all shares in Aldiana Holding to CTI Cleo Touristik International, which belongs to the Egyptian Cleopatra Group. On February 8, 2016, Aldiana announced that LMEY Investments AG, a Switzerland-based investor group, had taken over 100 percent of CTI Cleo Touristik International GmbH.

In 2017, Thomas Cook Group again took over 42 percent of Aldiana shares from LMEY Investments AG, but ceased business on September 23, 2019 due to bankruptcy. On the same day, the Aldiana management declared their "regrets about the bankruptcy of their minority shareholder Thomas Cook Group". This will not change anything for the ten Aldiana club facilities. Aldiana guests would not be affected by the bankruptcy. In the operative business, Aldiana can continue to act independently.

Affiliate

  • Aldiana Management + Consulting AG (subsidiary of Aldiana based in Pfäffikon SZ )

Club facilities

The club facilities sorted by country

Company logo replaced in 2011
  • Greece
    • Aldiana Kreta / Mochlos (since 2013)
  • Italy
    • Aldiana Club Calabria (since 2019)
  • Austria
    • Aldiana Hochkönig (since 1991)
    • Aldiana Salzkammergut (since October 2009)
    • Aldiana Ampflwang (from 2018, previously Robinson)
  • Spain
    • Aldiana Fuerteventura (since 1982)
    • Aldiana Costa del Sol (formerly Alcaidesa) (since 2003)
    • Aldiana Andalusia (since 1998)
  • Tunisia
    • Aldiana Djerba Atlantide (since 2004, previously Robinson)
  • Cyprus

Former club facilities sorted by country

  • Germany
    • Aldiana Bad Griesbach
  • Austria
    • Aldiana Arlberg
    • Aldiana Landskron (but removed from the program before the opening, today Robinson Club Landskron)
  • Portugal
    • Aldiana Algarve
  • Switzerland
    • Aldiana Silvretta / Klosters
    • Aldiana Gstaad
  • Senegal
    • Aldiana Senegal
  • Spain
    • Aldiana Mirador (Gran Canaria)
    • Aldiana Tropical
  • Thailand
    • Aldiana Siam
  • Tunisia
    • Aldiana Djerba
    • Aldiana Tunisia
  • Turkey
    • Aldiana Milta
    • Aldiana Sarigerme (today Robinson Club Sarigerme)
    • Aldiana Fethiye
    • Aldiana Belek
    • Aldiana Side

Web links

Individual evidence

  1. Abtauchen all inclusive - Aldiana: Through and through German , stern.de
  2. Club Professional, AHGZ no. 2/2011 of 8 January 2011
  3. The time of February 16, 1973: "Where the lucky ones live"
  4. ^ Club Aldiana - large photo advertisement with a naked woman; Small print, You are in the mood for a hearty hare hunt - and not afraid of having your fur pulled over your ears? Then .... "; PLAYBOY, No.2 1982, p. 40
  5. NUR-Touristic: Advance into the regional market
  6. a b current catalogs
  7. Touristik aktuell, Volume 42, April 18, 2011 p. 27
  8. ^ Aldiana: With Schweizerhof, without Wittenburg
  9. Aldiana changes hands
  10. www.touristiklounge.de
  11. tourism-insider.com
  12. Vacation provider Aldiana sells Focus online to German investor, October 30, 2013
  13. Press release ( Memento from March 3, 2016 in the Internet Archive )
  14. Aldiana GmbH on September 23, 2019: Statement on the insolvency of Thomas Cook , PDF file 64.8 KB
  15. Touristik aktuell from February 19, 2013: Aldiana wants the highest turnover in the company's history, New Club on Crete ( Memento from May 20, 2016 in the Internet Archive )
  16. Euro Business Communication Verlag GmbH: Touristik aktuell from October 30, 2018: Aldiana: Relaunch and new club. August 17, 2018, accessed March 13, 2019 .
  17. Flying change in Cyprus! Aldiana successful club becomes ROBINSON Club Cyprus in 2021. Retrieved July 22, 2020 .
  18. Closure of Aldiana Bad Griesbach on August 15, 2010 ( Memento from July 9, 2010 in the Internet Archive )
  19. Aldiana closes holiday club before opening
  20. Die Welt of June 12, 2007: Aldiana's first club is closed