Andreas M. Kaplan

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Andreas Kaplan (2015)

Andreas M. Kaplan (born October 5, 1977 in Munich ) is a German economist and professor of marketing and communication at the ESCP Business School .

Life

Kaplan started as a professor at the ESSEC Business School and at the Institut d'études politiques de Paris (IEP de Paris). He then returned to his alma mater , the ESCP, where he was elected head of the Faculty of Marketing. From 2014 to 2017 Kaplan held the office of Dean of Studies , responsible for all study programs at the university with around 5000 students. Since 2017 he has been the rector of ESCP Europe Business School Berlin .

Kaplan obtained his doctorate at the University of Cologne and the École des hautes études commerciales de Paris and completed his habilitation at the Sorbonne . While writing his dissertation , he completed a research stay at INSEAD in Fontainebleau. He also received a Master of Public Administration (MPA) from the École nationale d'administration (French university for administrative sciences) in Strasbourg, an MSc from the ESCP Business School and a BSc from the Ludwig Maximilians University in Munich . He is listed in the Marquis Who's Who in the World.

European Parliament in Brussels with Nicole Fontaine and Odile Quintin
Partnership signing between the Universita Ca 'Foscari di Venezia and ESCP Europe - Rector Bugliesi / Kaplan
Honorary doctorate to Hans-Gert Pöttering , former president D. of the European Parliament

Selected publications

  • Kaplan, A. and M. Haenlein (2019) Rulers of the world, unite! The challenges and opportunities of artificial intelligence, Business Horizons, https://doi.org/10.1016/j.bushor.2019.09.003 .
  • Kaplan Andreas, Haenlein Michael (2019), “Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence, "Business Horizons, 62 (1), 15-25
  • Kaplan Andreas M. (2018) A school is “a building that has four walls ... with tomorrow inside”: Toward the reinvention of the business school, Business Horizons.
  • Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
  • Pucciarelli F., Kaplan Andreas M. (2016) Competition and Strategy in Higher Education: Managing Complexity and Uncertainty, Business Horizons, Volume 59 (3).
  • Kaplan Andreas (2015) European business and management (Vol. I) - Cultural specificities and cross-cultural commonalities, Sage Publications Ltd., London
  • Kaplan Andreas (2015) European business and management (Vol. II) - Business ethics and corporate social responsibility, Sage Publications Ltd., London
  • Kaplan Andreas (2015) European business and management (Vol. III) - Contextual diversity and interdisciplinary aspects, Sage Publications Ltd., London
  • Kaplan Andreas (2015) European business and management (Vol. IV) - Business education and scholarly research, Sage Publications Ltd., London
  • Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32 (4), 529-534.
  • Kaplan Andreas M. (2012) Social Media Goes Mobile: Basics, Use and Design of Mobile Social Media, Marketing Review St. Gallen, 4, 16–20.
  • Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55 (2), 129-139
  • Kaplan Andreas M., Haenlein Michael (2012) The Britney Spears universe: Social media and viral marketing at its best, Business Horizons, 55 (1), 27–31
  • Kaplan Andreas (2011) Social media between the real and the virtual: How Facebook, YouTube & Co. can become an extension of the real life of their users - and sometimes even more, Prospective Strategique, 38 (Mars), 8-13
  • Kaplan AM, Haenlein M. (2011) The early bird catches the news: Nine things you should know about micro-blogging, Business Horizons, 54 (2), 105-113
  • Kaplan AM, Haenlein M. (2011) Two hearts in 3/4 time: How to waltz the Social Media - Viral Marketing dance, Business Horizons, 54 (3), 253–263
  • Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53 (1), 59–68

Web links

Individual evidence

  1. ^ ESCP Europe Berlin . Archived from the original on October 18, 2017. Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved March 28, 2017. @1@ 2Template: Webachiv / IABot / www.escpeurope.eu
  2. ↑ ( Page no longer available , search in web archives: Marquis Who's Who in the World )@1@ 2Template: Dead Link / cgi.marquiswhoswho.com
personal data
SURNAME Kaplan, Andreas M.
ALTERNATIVE NAMES Kaplan, Andreas
BRIEF DESCRIPTION German economist and professor of marketing
DATE OF BIRTH 5th October 1977
PLACE OF BIRTH Munich