Antenna Vorarlberg
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| Radio station ( private ) | |
| reception | analog , terrestrial , cable , 12 web radios |
| Reception area | Austria and parts of the neighboring countries |
| Start of transmission | June 1, 1998 |
| owner | Vorarlberger Regionalradio GmbH in majority ownership of Russmedia Verlag GmbH |
| executive Director | Mario Mally |
| Program director | Andreas Hinsberger |
| Range | 29.9% in the target group of 14 to 49 year olds |
| List of radio stations | |
Antenne Vorarlberg is a private radio station based at Russmedia in Schwarzach , Austria . The company operates under the official name of Vorarlberger Regionalradio GmbH .
history
Antenne Vorarlberg has been broadcasting since June 1, 1998. Through targeted experience and scene marketing, the station was able to continuously increase its market share in the 2000s.
In the second half of 2009, the station passed the reach mark of 20% for the target group of 14 to 49 year olds for the first time. In December 2011 a cooperation with TomTom was started in order to make the traffic reports more up-to-date. A technical milestone was the move into the new digital broadcasting studios in May 2012. In the second half of 2014, Antenne Vorarlberg finally overtook the public radio stations and achieved the highest daily reach of all private radio stations in the target group of 14 to 49 year olds with 27.5% and public broadcaster in Vorarlberg.
program
Antenne Vorarlberg broadcasts a mixture of music, news, information and service with a focus on the Vorarlberg region .
music
Antenne Vorarlberg plays an AC format of pop and rock music and relies on a mix of cult hits from the 1980s and 1990s as well as current hits. The radio station's program is aimed at the target group of 14 to 49 year olds from the Vorarlberg region and the neighboring regions in southern Germany and eastern Switzerland .
news
The radio station always presents its news every hour five minutes before the start of the hour, which is a unique selling point in the Vorarlberg radio market. The focus is on the news with current regional reports from Vorarlberg and the Lake Constance region. There are also national and international reports.
Information and service
The station provides regular information about events in Vorarlberg.
Antenne Vorarlberg receives regional traffic reports directly from the police stations, ASFINAG and ÖAMTC, as well as via real-time reports from TomTom HD Traffic . Listeners can pass on traffic reports via a hotline and WhatsApp , which are then included in the program.
reception
The station is broadcast in the entire area of the federal state of Vorarlberg.
- Analog terrestrial frequencies
- Lowland : 106.5 MHz
- Bregenzerwald : 102.7 MHz
- Feldkirch : 105.1 MHz and 104.1 MHz
- Bludenz : 101.1 MHz
- Montafon : 100.2 MHz and 103.1 MHz
- Cable networks
- seven Vorarlberg cable networks and one cable network in Switzerland
- Web radio
- twelve specialty radios that can be accessed online. The special interest channels each serve special music genres .
Market shares
In April 2016 it was announced that the market research institute GfK Austria , which the behalf of the Austrian radio station Radio Test published with the official number of listeners, the ranges of previous years has manipulated. The corrected listener numbers for 2015 show Antenne Vorarlberg with a market share of 32% (instead of the original 21%) in the target group of 14 to 49 year old listeners. This makes Antenne Vorarlberg the market leader in Vorarlberg and the first private broadcaster in Austria to overtake the national public service program Ö3.
Shareholder
The shareholders of Vorarlberger Regionalradio GmbH are Russmedia Verlag GmbH (90 percent) and Telefon und Buch Verlags GmbH (10 percent).
Web links
Individual evidence
- ↑ a b c Antenna Vorarlberg. (No longer available online.) Russmedia, archived from the original on November 20, 2015 ; Retrieved November 19, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b c Imprint. Antenne Vorarlberg, accessed on November 19, 2015 .
- ^ Hannah A. Rinnhofer: Strategies of media monopolies using the example of the Vorarlberg media house and the effects on society, media economy and journalism . Dimpom thesis at the Institute for Journalism and Media Management. facultas, 2009, ISBN 978-3-7089-0140-4 , pp. 44 ( Google Books [accessed November 19, 2015]). Google Books ( Memento of the original from November 20, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Upswing in the state: ANTENNE VORARLBERG records significant increase in listeners! Radio scene, accessed November 19, 2015 .
- ↑ ANTENNE VORARLBERG now with TomTom traffic information. Radio scene, accessed November 19, 2015 .
- ^ Antenna Vorarlberg with new digital broadcasting studios. Radio scene, accessed November 19, 2015 .
- ↑ ANTENNE VORARLBERG says “THANK YOU” over 70,000 times. Radio scene, accessed November 19, 2015 .
- ↑ a b More listeners than ever: record rate for ANTENNE VORARLBERG! Radio scene, accessed November 19, 2015 .
- ↑ Events. Antenne Vorarlberg, accessed on November 19, 2015 .
- ↑ Transport. Antenne Vorarlberg, accessed on November 19, 2015 .
- ↑ Reception. Antenne Vorarlberg, accessed on November 19, 2015 .
