Asatsu-DK
| Asatsu-DK
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|---|---|
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| legal form | Kabushiki-gaisha (joint stock company) |
| founding | March 19, 1956 |
| Seat | Toranomon Hills, Minato , Tokyo , Japan |
| management | Kōichirō Naganuma (President and CEO) |
| Number of employees | 1,925 (December 2011) |
| Branch | advertising agency |
| Website | www.adk.jp/ |
KK Asatsu-DK ( Japanese 株式会社 ア サ ツ ー デ ィ ・ ケ イ Kabushiki-gaisha Asatsū Di Kei , English Asatsu-DK Inc .; short: ADK) is a Japanese advertising agency headquartered in the Toranomon Hills building complex in Minato , Tokyo since June 2014 (previously in Tsukiji , Chūō , Tokyo). The company is Japan's third largest advertising agency after Dentsu and Hakuhodo . The agency has 80 offices in over 20 countries.
history
The company was founded in March 1956 by Masao Inagaki together with three other shareholders. Inagaki managed the company until 2011. In 1999 it merged with the advertising agency Daiichi Kikaku KK and renamed itself Asatsu-DK.
The main business area was initially advertisements in magazines, then the distribution of advertising space in anime television series. In the 1970s, the company was among the 10 most successful advertising agencies in Japan, and in the 1990s it was number three. In the 1980s, the company expanded to China, then the United States and Europe. Asatsu-DK Europe was founded in 1993 in Amsterdam , the Netherlands . The company also participates in the financing and marketing of many anime series.
The company holds majority stakes in the animation studios Eiken , which produces the series Sazae-san , which has been running since 1969 , and Gonzo . Asatsu-DK produces a number of well-known anime series such as Crayon Shin-Chan , Doraemon and Sunrises Gundam franchise.
Individual evidence
- ^ The announcement of the loss of the founder. (PDF) (No longer available online.) Asatsu-DK, April 18, 2015, archived from the original on December 20, 2016 ; accessed on August 19, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Asatsu-DK - Anime News Network. Retrieved August 19, 2017 .
- ↑ ADK の エ イ ケ ン へ の 出資 に つ い て . July 31, 2002 ( adk.jp [accessed September 14, 2017]). ADK の エ イ ケ ン へ の 出資 に つ い て ( Memento of the original from September 15, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ 訂正） 「株式会社 ゴ ン ゾ 株 式 に 対 す る 公開 買 付 け の 結果 に 関 す る お お 知 ら せ」 の 一部 訂正 に つ い て . (PDF) (No longer available online.) Asatsu-DK, archived from the original on September 16, 2016 ; Retrieved September 14, 2017 (Japanese). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Asatsu-DK - Anime News Network. Retrieved September 14, 2017 (English).
