As a lead story is called in the print media the most important, especially on the front page of a newspaper highlighted presented items . He is completely or at least with in large letters set headline placed on the upper half and often combined with an image. Both should attract the viewer's attention. The editorial jargon can with lead story only the image meant.
In tabloids , the lead story is usually provided with a headline that is oversized in relation to the text, sensation-seeking and screaming headlines. Its aim is to arouse the interest of the potential customer, who should be made curious about the further information and encourage them to buy the product. The lead is often presented here in a combination of letter size and terse, concise and sometimes lurid language. As an example of typical lead stories of this kind, the daily news announced by the Bild newspaper on one side in large, eye-catching letters, often backed by bright photos, is on the front page.
The main article of a newspaper page is called a page lead.
For news programs and magazines on television , the first contribution of the program is referred to as the lead story.
On the Internet, the term lead story (a special marker or teaser ) is also used to refer to the most important contribution. It refers to a following page, usually with pictures and text.
Book and film
At the end of the 1970s, Günter Wallraff covered with his book Der Aufmacher. The man who worked at Bild Hans Esser used the Bild editors' questionable methods in factual research. In 1982 the book served as a template for the documentary Günter Wallraff - The Man Who Was in "Bild" Hans Esser by Jörg Gfröner and for the feature film The Man Inside (1990) with Jürgen Prochnow as Günter Wallraff.
- Melanie Leidecker: “This is the top story of the day!” The lead article in German daily newspapers in comparison. Böhlau 2015 (also phil. Diss. Univ. Mainz 2013)