Axel Dreyer

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Axel Dreyer (born September 29, 1957 in Wolfenbüttel ) is a German economist. He is Professor of Tourism Management at the Harz University of Applied Sciences and Honorary Professor of Sports Management at the Georg-August University of Göttingen .


After graduating from high school at Fredenberg in Salzgitter , Dreyer studied business administration at the Technical University of Braunschweig and at the University of Göttingen. There he completed his studies with a focus on marketing, commercial management and journalism and communication studies in 1983 as a business graduate . 1986 received her doctorate with a dissertation on advertising in and with sport: factors of sports advertising relevant to purchasing behavior in the light of leisure time development . Parallel to his studies, he ran the student cinema Memo-Film together with fellow students .

In 1993 he was appointed to the professorship for tourism management at the Harz University of Applied Sciences ( Wernigerode ). Since 1996 he has also been an honorary professor for sports management at the University of Göttingen. At the Harz University of Applied Sciences, he set up the tourism courses, then from 2006 to 2012 he was one of the heads of the tourism department of the competence center and from 2012 to 2015 founding director of the Institute for Tourism Research.

In 1996 he was a founding member of the German Society for Tourism Science eV DGT and held two terms in the board. Today he is the spokesman for the Wine Tourism / Culinary Commission of the DGT. Dreyer was also active as a reviewer for the Science Council and the accreditation company ACQUIN and is chairman of the Scientific Advisory Board of the Private University of Göttingen (PFH). The WorldCat has 60 works by / about him.

Together with other authors, Dreyer has written a number of studies on tourism in Saxony-Anhalt. In addition, Axel Dreyer has presented numerous publications on marketing topics in tourism, including a. on service quality as well as on sports and cultural tourism. In 1995 he published the first comprehensive book on sports tourism together with Arnd Krüger. Further research focuses are hiking and cycling tourism as well as culinary tourism, especially wine tourism.


Due to his many German and international golf championships between 1977 and 1985 (including individual and team European champions in 1978), he was accepted into the gallery of honor at the Lower Saxony Institute for Sports History in 1988. He was the only German lane golfer who was part of the German national team at European championships from 1977 to 1985.

Web links

Individual evidence

  1. Axel Dreyer, Arnd Krüger (ed.): Sports tourism. Management and Marketing Handbook. 2nd edition Munich: Oldenbourg, 2015. ISBN 978-3-486-57793-8
  2. Arnd Krüger, Axel Dreyer (Hrsg.): Sportmanagement: a topic-related introduction. Munich: Oldenbourg 2004. ISBN 3-486-20030-5
  3. ^ Commissions of the DGT. Retrieved January 20, 2016
  4. auf. February 24, 2019
  5. ^ Entry on Axel Dreyer in the Hall of Fame / honorary portal of the Lower Saxony Institute for Sports History , accessed on June 4, 2015