Bernd Heusinger

from Wikipedia, the free encyclopedia

Bernd Heusinger (born February 26, 1964 in Fürth ) is a German journalist, author and entrepreneur.

Heusinger studied theater studies , journalism and German at the University of Erlangen and in Berlin . He then worked as a journalist for the Munich newspaper Abendzeitung , Bayerischer Rundfunk , the lifestyle magazine Tempo , the theater magazine Theater heute and the private television stations Sat.1 and RTL, among others . As a writer and director he wrote and staged two plays at the Frankfurt Theater am Turm .

In the early 1990s, Heusinger was a copywriter and concept developer at Springer & Jacoby , for which he won a Lion and two New York Awards at the Cannes Lions International Advertising Festival .

In 1995, Heusinger and Marcel Loko founded the advertising agency “Zum golden Hirschen” in Hamburg.

In 2005, together with Loko and Martin Blach, he founded the umbrella holding "Hirschen Group", which has been the third largest owner-managed agency group in Germany since 2019 and is made up of the agencies "Zum golden Hirschen", "Resource Deficiency", "Friends of the House", "365 Sherpas", "VORN Consulting", "029", "health angels", "Trafo" and "hi! employer strategies ”(joint venture with ZEITverlag ).

Together with Loko and Blach, he is CEO of the agency group; his focus is on creativity, digitization, political communication and corporate strategy.

In 2018 the book "Kreativiert Dich!" on the creative transformation of economy and society in the age of digitization and robotization, which he wrote together with his partners Blach and Loko.

Web links

Individual evidence

  1. ↑ André Boße: “ Get creative!”: A plea for more creative power - career guide. In: karrierefuehrer.de. Retrieved January 12, 2020 .
personal data
SURNAME Heusinger, Bernd
BRIEF DESCRIPTION German journalist, author and entrepreneur
DATE OF BIRTH February 26, 1964
PLACE OF BIRTH Fuerth