Tempo (magazine)

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description Popular magazine
language German
publishing company Jahreszeiten Verlag ( Germany )
Headquarters Hamburg
First edition 1986
attitude 1996
ISSN (print)

Tempo was a German lifestyle - magazine , by 1986 bis 1996 appeared.


With the establishment of pace in Hamburg seasons publishing came New Journalism to Germany . The founding team was made up of the Austrian journalist Markus Peichl and the Austrian Art Director (German artistic director) Lo Breier , who had previously founded the Viennese . The role models were Tom Wolfe and Hunter S. Thompson , Zeitgeist magazines such as twen , New York Magazine and Vanity Fair , but also the new “style bibles” such as the British magazine The Face and the French Actuel .

In the opinion of its supporters, the magazine defined the urban lifestyle of the young generation. Thematically, Tempo dealt with topics between consumption and rebellion , AIDS and Armani as well as pop culture and high culture .

The magazine caused a sensation with a forged edition of the newspaper Neues Deutschland , which was distributed free of charge in East Berlin in 1988 and put in the mail. The edition reported on the allegedly new political "crystal clear course" of the GDR government at the time , which had come under pressure from the glasnost course of Soviet Prime Minister Gorbachev . The report was completely fictitious; the GDR leadership never had such a strategy . The action wanted to try to increase the pressure on the government. After all, the New Germany was the journalistic organ of the state and governing party SED . The false newspaper was enclosed in a Tempo issue to document the campaign for West German Tempo readers. As a result of this action, the magazine was included in the "List of Enemy Agencies and Forces in the Operation Area" of the Ministry for State Security .

In April 1996, the pace was stopped. The slump in the advertising business caused by private television and competing objects such as Max , Coupé and the German edition of the Austrian lifestyle magazine Wiener had hit Tempo financially hard. Frequent changes of direction due to changing editors-in-chief had cost the paper readers.

Anniversary edition

For the twentieth anniversary of the foundation, a one-off special issue was published on December 8, 2006. As a starting edition, 240,000 copies were printed and the volume of the magazine was expanded to 388 pages due to the great demand from the advertising industry, of which 115 pages are advertisements.

The magazine was only published after a second postponement, originally planned for November 24, 2006. This is a continuation of an old tradition: Under editor-in-chief Peichl, the magazine was almost never on the market on time. This fact also cost him his post as editor-in-chief.

The former editor-in-chief and “inventor” of Tempo, Markus Peichl, produced the issue with a team consisting of former journalists and new, younger authors, and published the magazine together with the Jahreszeiten Verlag, where it was published from 1986 to Was published in 1996.

Style and impact

For traditional journalists and pop critics, Tempo ' s method of combining serious content with anarchic gonzo journalism , opulent visuals and pop intellectualism was journalistic sacrilege . In the early 1990s , however, Die Zeit began to turn its magazine into a kind of pace for the older generation. The Süddeutsche Zeitung now brought out the youth magazine, which was closely based on Tempo . The style of the Tempo authors found many imitators and had a lasting impact on a new “young” feature section .


Authors such as Christian Kracht , Matthias Horx , Jörg Böckem , Helge Timmerberg , Marc Fischer , Michael Althen , Rainald Goetz , Eckhart Nickel , Christoph Scheuring , Olaf Dante Marx , Moritz von Uslar and Claudius Seidl worked under Markus Peichl's direction . The KGB also became popular - columnists Uwe Kopf , Peter Glaser and Maxim Biller . The archive, which was feared - in the time before the World Wide Web or at least its general availability - was headed by the music journalist Andreas Banaski . After Peichl's dismissal, his deputy Lucas Koch took over the magazine, then Jürgen Fischer , Michael Jürgs and, after his dismissal, the Austrian Walter Mayer took over as editor-in-chief.

Most employees soon moved to other media after the magazine ran out. Markus Peichl had with 0137 , the first daily talk show as well as the German version of MTV's The Real World , the Reality TV taken to Germany, today produces source? Talk Shows. Maxim Biller, Christian Kracht, Michael Althen and Claudius Seidl write for the FAZ , Andrian Kreye for the Süddeutsche Zeitung . Christoph Dallach and Thomas Hüetlin work for Spiegel , Moritz von Uslar is editor-in-chief of Liebling magazine , Alf Burchardt and Jochen Siemens for Stern , David Pfeifer was editor-in-chief of the Stern spin-off Konr @ d and Qvest magazine , Adriano Sack was editor-in-chief of Prinz and head of culture for Welt am Sonntag , Susanne Schneider is editor-in-chief at the Süddeutsche Zeitung magazine , Anne Urbauer is editor-in-chief of Liebling magazine , and Lisa Feldmann was editor-in-chief of the Swiss magazine Annabelle . Oliver Herrgesell , long-time head of the service, later became Bertelsmann AG's first press spokesman. The last editor-in-chief, Walter Mayer, was editor-in-chief of Bild am Sonntag from 2008 to 2013 .

No less exciting destinations awaited former advertising and publishing managers of the Tempo years. Christian Schlottau (publishing manager and advertising division manager from 1985 to 1993) went to Spiegel (1995–2009) and is now Marketing Director of the BURDA News Group. Michael Kramer (Polygram Songs Musikverlag) took over the management of the publishing house in 1991 from Christian Schlottau, but with his diversification concept (TEMPO Musiclabel) could not prevail with publisher Thomas Ganske and left the Jahreszeitenverlag after 18 months. After many years in the management of the TBWA advertising agency, Kramer now runs his own communications agency brand X GmbH. Ove Saffe - under Schlottau and Kramer's advertising manager Tempo - initially moved to the Heinrich Bauer Verlag, later to Berliner Verlag and Spiegel, as advertising manager, before he was appointed publishing director Stern, GEO and art at Gruner & Jahr in April 2004. Since September 2008, Saffe has been managing director of SPIEGEL-Verlag and managing director of manager magazin Verlagsgesellschaft.


The accusation of having "betrayed" the seriousness of the German media world as a pioneer of the fun society still clings to Tempo today. The "New Journalism", which has been cultivated in the USA as literary journalism in magazines such as New Yorker , Vanity Fair or Atlantic Monthly since the 1960s , is still considered dubious in Germany both in literature and in journalism. An accusation that the scandal surrounding the fake Hollywood interviews, which the ex- Tempo author Tom Kummer had sold to several German-language magazines, only cemented among the traditionalists.


  • Andreas Hentschel: Tempo (1986–1996) - A decade from the perspective of a popular Zeitgeist magazine . GRIN Verlag , August 21, 2001, 166 pages

Web links

Individual evidence

  1. ^ Magazines: Smiling corpse . In: Der Spiegel . No. 16 , 1996 ( online ).
  2. Letter of February 15, 1985 in the version of October 14, 1988, Annex 2 (Passive surveillance by the ZAIG). Compare Knabe, Hubertus: West-Arbeit des MfS. Berlin 1999, p. 430 ff., Here 448.