Prince (magazine)
| prince | |
|---|---|
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| Area of Expertise | Events |
| language | German |
| publishing company | urbanite Location Based Media GmbH ( Germany )
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| Headquarters | Hamburg |
| First edition | 1978 |
| attitude | 2012 (since then only on the Internet) |
| Widespread edition | 211,000 copies |
| (IVW 2008) | |
| Editor-in-chief | Marcus Alexander Richter |
| executive Director | Steffen Heyde, Sebastian Ganske |
| Web link | www.prinz.de |
Prinz (spelling: PRINZ ) is a combination of lifestyle and city magazine . Information and recommendations on the regional cultural and leisure scene are embedded in a supra-regional thematic environment. The magazine was last published in print in December 2012, and has only been available on the Internet since then. The publisher cited the profound media change as the reason. Only the branch “Prinz Top Guide” is still being produced in a printed edition. In the meantime, the output has been switched to an app (The PRINZ TopGuide App).
Origin / history
In 1978 the city magazine was founded under the name Guckloch by the brothers Ede and Werner Marcinowski in Herne . Trixi Berg joined them later and Jo Wüllner became editor-in-chief . For years, Peephole and Marabo then competed in a competition to find out who had the best stories in the magazine. Then Peephole was renamed Prinz , and the editorial team moved to Bochum. In 1989 Jahreszeiten Verlag acquired the majority of the shares. Nationwide, more than 40,000 event dates were researched every month and published as rated recommendations by the Prinz editorial team. Prinz appeared in 13 metropolitan regions: Düsseldorf , Hamburg , Munich , Frankfurt am Main , Stuttgart , Cologne , Bremen , Hanover , Berlin , Dresden , Leipzig , Nuremberg and the Ruhr area . The issues for Mannheim and the Rhine-Neckar triangle were discontinued after a few issues. The magazine reached its greatest popularity from the mid to late 1990s . According to IVW , the circulation in the fourth quarter of 2008 was 211,781 copies. In 2008 Nicole Zepter took over the national editorial management and made a profound change in the journalistic approach and overall concept of the title. Despite the great response in specialist circles, the success with the reader was not as great as one had hoped, whereupon she left the prince again in 2009 . Since then, Peter Schmidt-Feneberg has been acting as editor-in-chief. In 2011 Jörg Schumacher took over the post of editor-in-chief, introduced the principle of “utility journalism” and brought out the prince in pocket format with enclosed vouchers. The concept failed and led to a rapid slump in kiosk sales and ultimately to the discontinuation of the print title.
Media data
The magazine is in competition with the respective city magazines. In Hanover, for example, it achieved a sales circulation of around 13,000 units in the 2nd quarter of 1996, while the competitor Skull Splitter (Hanover) recorded a decrease in circulation, but with 19,000 it remained the market leader in the segment.
Prinz deals with topics that appeal to a target group between the ages of 25 and 45. The different categories in the magazine such as lifestyle and fashion, cars and technology, film, music, travel, sports, clubs and parties, culture, theater and gastronomy should cover all the interests of the readership. In addition, Prinz includes an event calendar tailored to the respective region.
Since autumn 2007, Prinz has been represented on the Internet with a redesigned homepage - since December 2012 this has been the only appearance. The database with events and locations for the 13 most important metropolitan regions in Germany was initially continued to be offered. Prinz Club offers the opportunity to exchange ideas and meet up with like-minded people as well as to rate events and locations or to write comments. In 2013 the prinz.de portal underwent a complete relaunch and has since concentrated on the city of Hamburg.
Urbanite Location Based Media GmbH, which belongs to the Jahreszeiten Verlag, has been responsible for the online presence since 2018 and offers information on the cities of Berlin, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Cologne, Leipzig, Munich and Stuttgart.
Oddities
In October 2011, the Prince of Dresden chose the band Silbermond on place 4 of the 50 most important Dresdeners, although they neither live in Dresden nor were born there.
Web links
- Web presence prinz.de
- At the end of the city magazine "Prinz": The Fun Octopus , Spiegel Online from November 13, 2012
- for the relaunch of prinz.de ruhrbarone.de in November 2013
Individual evidence
- ↑ Posted: "Prinz" will soon only be available digitally , Advertising & Selling from November 13, 2012
- ↑ Jörg Ihssen: Edited in full intoxication , Die Tageszeitung , November 27, 1996