Lo Breier

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Lodewijk Breier , common: Lo Breier , (born January 24, 1953 in Vienna ) is a German-Austrian-Dutch creative director and designer . He became known as the innovative art director of Zeitgeist - Magazines Wiener and Tempo . Breier was one of the first graphic designers to develop a comprehensive, holistic understanding of design. He is currently working with creative director Caroline Benzinger.

Lo Breier, 2020

Life

Breier is the son of a Dutchman and an Austrian. He earned his first money selling Jimi Hendrix posters as screen printing . He found the buyers for it in the Viennese trendy eatery Camera Club , where the pop singer Falco also frequented.

Vienna ( Viennese )

After completing the master class at the “ Graphische ” in Vienna, the first success soon followed: Breier achieved 1st place for the best poster of the year for the city of Vienna . Breier later worked for design firms such as Fuhrherr and Mark & ​​Nevosad . The year 1980 shaped Breier's career path, and with it his work for the Viennese advertising agency GGK , which carried out the graphic design for the early Zeitgeist magazine Wiener . In 1984 the Falco album Junge Roemer, designed by him, was released .

Hamburg ( Tempo )

In 1985 the Austrian media manager Markus Peichl brought him to the Jahreszeiten Verlag in Hamburg , where another magazine with his graphic line was created: Tempo . From 1986 to 1996 Breier worked with Neville Brody on the Tempo magazine. "The success and influence of these magazines [Wiener and Tempo] was based on their strong visual language, which is strongly influenced by photography and typography , on the exciting dramaturgy that Breier developed for each issue."

In 1990 he took part in the founding of the design agency called Büro X   in Hamburg and Vienna and left them in 2000. He then founded the P. Agency for Brand Design and ended his management in 2003. As a reason for leaving the two He stated agencies: "We were too small for the really big customers, and in the end you can't really survive with the interesting little customers." a. ARD , Swatch , Die Woche , Museumsquartier Wien, Münchner Rück , Telekom Austria as well as Porsche , Bogner , Mercedes , Helmut Lang , Joop and Prada . From 2003 to 2005 Lo Breier was creative partner at the Viennese advertising agency Bluetango.

In 2005 Breier was appointed professor for corporate design at the University of Essen . He also gave lectures and lectured at several art and design universities in Germany and Austria. Among other things, he taught together with Peter Wippermann ( editorial design ) and Bernhard Prinz (photography) at the former Folkwang School . ( Source? )

Berlin ( Springer )

In 2007 he moved to Berlin for Springer Verlag as art director for Bild am Sonntag . He was also a member of the editor-in-chief and left Springer Verlag in 2015 . He then worked as a “freelance creative” for clients such as the University of Vienna , the Deutsche Bahn mobile magazine and for the ADC with the volume “WirD! 50 ideas for Germany ”. Breier is a member of the Art Directors Club (ADC) and the Creativ Club Austria (CCA) as well as a board member of the Lead Academy . In the mid-2010s he returned to Büro X's Berlin office .

According to Breier he is particularly pleased with three projects: the LP album Junge Roemer by Falco , the magazine Tempo and the exhibition poster for the documenta 10, .

In 2020 he was awarded in Frankfurt by ADC Germany for his life's work.

exhibition

  • Lo's [ sic! ] Hawara [ Austr. : Friends ] - Lo Breier's visual friends since 1985. designxport, Hamburger Hafen , May 12, 2016 - June 25, 2016. Breier designed his exhibition himself with around 50 exhibits - mainly photographs - of his well-known friends, whom he also selected their own Contributions left.
  • Design Talks Politics, designxport, Hamburger Hafen July 1 to September 9, 2017, Breier and Babette Peters curated the exhibition with key visuals, among others by Mirko Borsche , Ruedi Bahr , Esra Gulmen, Esther Czaka and Stefan Sagmeister .

Book designs

Web links

Individual evidence

  1. ↑ Federal Gazette : Lodewijk Breier, b. January 24, 1953. In: Genios , December 12, 2000.
  2. ↑ Lo Breier: Fighter for design and aesthetics. In: Horizont Austria  / Genios , September 6, 2019, only the beginning of the article free.
  3. ↑ a b press: Nice view . In: Der Spiegel . No. 48 , 1985, pp. 108-110, ( Online - November 25, 1985 ).
  4. ↑ a b Europe stamps • Lo Breier / Sina Otto. In: Liquid Frontiers , Design Agency (Vienna), accessed on November 5, 2019.
  5. ↑ a b c Vanessa Rummelhagen (from right): Lo Breier leaves Bild am Sonntag. In: Red Box , September 12, 2015.
  6. ^ Camera Club. In: goodnight.at , 2019, accessed on November 3, 2019. “There, where even Falco blunzenfett [ öster. : totally drunk ]. "
  7. ↑ a b c d e Christoph Lindemann (press release): New professor for communication design. Even as a young designer role model. In: University of Essen , March 18, 2005.
  8. ↑ Falco - Young Romans. Published: Apr 06, 1984. In: discogs.com , accessed November 3, 2019.
  9. ↑ kress news: A design guru goes overboard. In: kressreport , August 7, 2000.
  10. ↑ Henning Kornfeld: The Lo-tse goes overboard: Breier leaves his agency. In: kressreport , September 5, 2003.
  11. ↑ (red): Advertising and design professional Lo Breier at Bluetango now Head of Art. In: Der Standard , August 16, 2005.
  12. ↑ Campus: Report 01 | 2005, p. 35: Corporate Identity: Lo Breier. In: University of Essen , 2005, (PDF; 7.5 MB): “As a university lecturer, he gained experience at various art and design universities in Germany, but also in Vienna and Salzburg”.
  13. ↑ a b V. Möhring: Lo Breier takes his hat at the 'Bild am Sonntag'. In: new-business.de , September 14, 2015.
  14. ↑ Imprint. In: LeadAcademy für Medien eV , 2019, accessed on November 3, 2019.
  15. ↑ Berlin X. Design for an idealistic and chic tomorrow with attitude. Brunnenstrasse 192, 10119 Berlin © Breier x Nowak, accessed on November 3, 2019.
  16. ↑ Video: ADC head: Lo Breier. In: YouTube  / Art Directors Club , April 30, 2019, 1:31 min.
  17. ↑ Lo Breier: Falco Junge Roemer. In: lobreier.com , accessed on November 5, 2019.
  18. ↑ Lyrics: Junge Roemer - Falco. In: songtexte.de , accessed on November 5, 2019.
  19. ↑ Archive: documenta X June 21 - September 28, 1997. In: documenta 10 , accessed on November 5, 2019.
  20. ↑ Exhibition: Lo's Hawara - Lo Breier's visual friends since 1985. In: designxport , 2016, accessed on November 3, 2019.
  21. ↑ Vera Fengler: A look back, including ten years of “Tempo”. ( Memento of October 16, 2016 in the Internet Archive ). In: Hamburger Abendblatt , May 13, 2016.
personal data
SURNAME Breier, Lo
ALTERNATIVE NAMES Breier, Lodewijk (full name)
BRIEF DESCRIPTION German-Austrian-Dutch graphic designer and layouter
DATE OF BIRTH January 24, 1953
PLACE OF BIRTH Vienna