Editorial design

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Under Editorial Design ( english to edit , 'edit) refers to the figures of periodicals, newspapers, magazines, brochures and books.

In design practice, editorial design takes place in direct connection with editorial work, i. H. in collaboration with editors , photographers and illustrators . In addition to the design of the cover , the editorial design also includes the development of a design grid for the content and the overall visual design of entire issues. The selection and placement of photos, typography and typesetting give the whole thing a recognizable character and should both give each article a look that matches the content and shape the overall appearance of the medium.

The layout and typography are defined for print products , but also the corporate design (style, visual language , color character , advertising measures ...) in editorial design . In detail for the print product and accompanying, advertising media:

  • format
  • Type area
  • Fonts, usually as families for different text modules, such as headings, running texts, comments, captions, etc.
  • White space (placement, distances, image sizes) or ratio of text to image to total area
  • Length and placement of texts
  • Selection, size and placement of photos, graphics, information boxes, decorative elements ...
  • Coloring (colors of fonts, backgrounds, graphic elements, color images, color character of the images)

literature

  • Christof Gassner : Everyday life, ecology, design - creating environmental magazines . Hermann Schmidt, Mainz 1994, ISBN 3-87439-308-9 .
  • Michael Meissner: Newspaper design. Typography, typesetting and printing, layout and make-up . 3. Edition. Paperback, Berlin 2007, ISBN 3-430-20032-6 .
  • Nikola Wachsmuth, Heike Gläser: Editorial Design - Magazine design . 2nd Edition. Stiebner, Munich 2015, ISBN 978-3-8307-1432-3 .

See also

swell

  1. ^ Prof. Peter Wippermann, University of Duisburg / Essen ( Memento from September 27, 2007 in the Internet Archive ).
  2. ↑ Prof. Peter Wippermann, Folkwang University of the Arts / Essen ( Memento from September 24, 2015 in the Internet Archive )