Bisnode

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Bisnode AB
legal form Corporation
founding 1989
Seat Stockholm
management CEO:
  • Magnus Silfverberg
Number of employees 2,100 (2018)
sales 3.7 billion Swedish kronor (2018)
Branch Business information, advice, services, information technology
Website bisnode.de
As of October 30, 2019

The Bisnode AB is a major European provider of digital business information and Data & Analytics in the area of B2C and B2B . The company is based in Stockholm and has subsidiaries in 19 European countries.

The portfolio includes credit reports, information about companies and consumers, as well as marketing tools and information for the general B2B and B2C market. In Germany, Bisnode merged its former subsidiaries / brands Hoppenstedt (company information , credit reports, trade magazines) and Dun & Bradstreet (creditworthiness and risk information) into the parent brand in 2013 and, according to its own statements, only operates under the Bisnode brand. Only the Hoppenstedt Aktienführer is sold under its established name.

history

Bisnode's roots go back to 1895, when the first Swedish trading calendar appeared and Bonnier started with the business model of economic and company information . Affärsdata, a company belonging to Bonnier, started publishing digital business information in 1982. The business model proved to be successful and was further expanded. As a newly founded subsidiary of Bonnier, Bonnier Business Information started expansion in the market for digital business information. In the first half of the 1990s the company expanded very strongly, not least through several takeovers. The specialization in business information was taken into account with the outsourcing and renaming of Bonnier Affärsinformationen (BAF) in 1999. In September 2005, BAF and the Ratos Group owned company Infodata merged. In March 2006 the company changes its name to Bisnode. In May 2007 the WDM group was taken over, in December 2008 the Wer hilft was? -Group. At the end of August 2009, Bisnode announced the sale of its subsidiaries in Great Britain and the Republic of Ireland to D&B UK. In 2012, the group in Germany sold the Who delivers what? Group, the ABC of German Business and the specialist magazine publisher Hoppenstedt Publishing.

In 2012, CEO Lars Pettersson began an extensive program to realign the group of companies. In all European countries, Bisnode replaced its local brands with a uniform brand identity, thereby underlining its European orientation and the group's international range of services.

In June 2015 Magnus Silfverberg, former Chief Executive Officer (CEO) of the Betssnon company, became the new CEO of Bisnode AB.

In 2017 Bisnode acquired the full-service marketing service provider Global Group Dialog Solutions AG, which was renamed Bisnode Marketing GmbH a little later. The Global Group has been fully integrated into Bisnode Deutschland GmbH since 2019.

Bisnode in Germany

In Germany, in addition to the B2B products from the former D&B and Hoppenstedt brands, the portfolio primarily includes products in the areas of data & analytics for B2B and B2C. Bisnode supports companies in finding customers and managing them over the entire customer lifecycle. With the existing smart data approach, companies can increase their sales and minimize losses. Bisnode is the largest strategic partner of Dun & Bradstreet (D&B), the global provider of business information . The Bisnode company now has extensive data on more than 5.7 million German and 130 million European companies as well as the D&B Worldwide Network on over 312 million companies worldwide.

Economic indicators

The Bisnode Group generated sales of 3.7 billion Swedish kronor and earnings before interest, taxes, depreciation and amortization of 608 million Swedish kronor ( EBITDA ) in the 2018 financial year . The company employs 2,100 people in 19 countries. Bisnode's German business is controlled by Bisnode Deutschland GmbH in Darmstadt. As Regional Director DACH, Dirk Radetzki is responsible for the business activities of Bisnode Germany. Bisnode employs a total of 370 people in Germany at locations in Darmstadt, Hamburg, Düsseldorf, Munich and Freiburg and achieved (2012) sales of almost 80 million euros.

Essential products

German subsidiary

  • Bisnode Deutschland GmbH (100%) - central German company
  • Bisnode D&B GmbH (100%)

Web links

Individual evidence

  1. ↑ Annual Report 2018. In: Bisnode. Retrieved October 30, 2019 .
  2. ↑ Annual Report 2018. In: Bisnode. Retrieved October 30, 2019 .
  3. ↑ a b Peter Nyllinge: Bisnode Annual Report 2018. In: Bisnode. Bisnode, March 28, 2019, accessed October 30, 2019 .
  4. ^ Bloomberg: Company Overview of Bisnode Information Group AB. Bloomberg, January 23, 2019, accessed January 23, 2019 .
  5. ↑ The history of Bisnode. Bisnode, accessed January 18, 2017 .
  6. ^ The stock leader. Bisnode, accessed December 3, 2015 .
  7. ↑ Buy Sweden "Who delivers what?": - WELT. In: THE WORLD. Retrieved January 18, 2017 .
  8. ↑ PresseBox (c) 2002-2017: Bisnode signs agreement on the sale of “Wer hilft Was?” In: www.pressebox.de. Retrieved January 18, 2017 .
  9. ↑ Bisnode completes sale of the ABC of German Business. KREFO.de, September 5, 2012, accessed on January 18, 2017 .
  10. ↑ Florian Schleicher: Bisnode completes sale of Hoppenstedt Publishing to WEKA Group. prcenter.de, June 15, 2012, accessed on January 18, 2017 .
  11. ^ Bisnode Becomes The Market Leader For Decision Support. Bisnode, May 14, 2012, accessed January 18, 2017 .
  12. ↑ Magnus Silfverberg new CEO of Bisnode . In: wallstreet-online.de . June 2, 2015 ( wallstreet-online.de [accessed January 18, 2017]).
  13. ↑ a b c Bisnode at a glance. In: Bisnode Germany GmbH. Bisnode, October 28, 2019, accessed October 30, 2019 .
  14. ^ Bisnode partnership with Dun and Bradstreet. Bisnode, accessed January 23, 2018 .
  15. ↑ Bisnode about us. Bisnode, accessed January 23, 2019 .
  16. ↑ Bisnode Germany locations. Bisnode, accessed January 23, 2019 .
  17. ↑ Bisnode products at a glance. In: Bisnode. Bisnode, September 18, 2018, accessed October 30, 2019 .