Bob Mansfield

Bob Mansfield (* around 1959) is an American computer engineer at Apple .

Mansfield graduated from the University of Texas at Austin with a bachelor's degree in electrical engineering in 1982. He was a senior director at Silicon Graphics , where he was responsible for various microprocessor designs and vice president of engineering at Raycer Graphics, which was acquired by Apple in 1999. He led important hardware projects at Apple as Senior Vice President for Mac Hardware. Among other things, he introduced new Mac products ( MacBook Air , various iMac ) and managed the exit from in-house processor development for the Mac, which was left to Intel from 2005 . He was promoted to Senior Vice President for Hardware Engineering.

In 2012, he announced his retirement from Apple, but was then brought back by Tim Cook as vice president of technology (receiving stock options of around $ 85 million in return). The reasons for the change in direction were never officially announced, but after Bloomberg Business Week there was an internal dispute over the suitability of Dan Riccio (who led iPad hardware development) to succeed Mansfield, who was very popular at Apple. In 2013 he was unexpectedly dismissed from the management of Apple. According to Apple, he then took over special projects, with speculation about Apple Watch or Smart TV.

Individual evidence

1. ↑ Florian Kalenda: Confusion about Apple Manager Bob Mansfield, Zdnet, July 29, 2013
2. ↑ Bob Mansfield Leaving Management, Stern Online 2013