Bralima

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Bralima
legal form
founding 1923
Seat Kinshasa , Democratic Republic of the CongoCongo Democratic RepublicDemocratic Republic of Congo 
management Réné Kruijt (General Manager)
Website www.bralima.net

Bralima Brewery in Kisangani

Bralima , is a Congolese brewery company that was founded in 1923 under the name Brasserie de Léopoldville in what is now Kinshasa . In 1960 after the independence of the Congo the company changed its name. Bralima is an acronym for Bra sseries, Li monaderies et Ma lteries. Heineken has been the majority shareholder since 1987 .

history

Bralima was founded on October 23, 1923 by two Belgians and one French, one Russian and one Swiss as a public limited company. Production of the Primus beer brand began on December 27, 1926 . From the end of the Second World War , several new breweries were opened across the country: Bukavu (1951), Kisangani (1957), Boma (1958), Mbandaka (1972) and Lubumbashi (2009). In 2002, two fully automated filling lines with a capacity of 72,000 bottles per hour were opened in Kinshasa.

Market power and beer brands

Bralima produced around 3 million hectoliters of beer in 2008, twice as much as in 2002. In 2008, it controlled around 75 percent of the Congolese beer market and employed more than 3,000 people in six breweries.

Bralima's flagship is Primus , a pale that is sold in bottles of 72 centiliter and for which the musician Werrason, who is popular in the Congo, has been advertising since 2005.

In addition to other beer brands such as Turbo King and Mützig , Bralima is also active in the production and bottling of non-alcoholic soft drinks . She is a licensee of Coca-Cola , and Sprite .

Individual evidence

  1. ↑ Mot du Directeur Général ( Memento of May 2, 2016 in the Internet Archive )
  2. ↑ a b c Luc Lusungu: Analysis explicative des mouvements Saisonniers sur la variation de la consommation des produits industriels: cas de la Bralima / Bukavu. Université officielle de Bukavu, 2008, accessed March 31, 2014 .
  3. ↑ a b Andreas Spinrath: Heineken in the Congo: Blood and Beer. Spiegel, November 9, 2013, accessed March 31, 2014 .
  4. ↑ a b c David Van Reybrouck : Congo: A Story . Suhrkamp Verlag, Berlin 2012, ISBN 978-3-518-42307-3 , pp. 557-571.