Brands4Friends

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Brands4Friends
German online shop club
languages German
operator eBay
editorial staff Christian Heitmeyer, Constantin Bisanz, Nicolas Speeck and Mario Zimmermann
user over 8 million
Registration required
Annual income EUR 139 million (2017)
On-line September 2007 (currently online)
https://www.brands4friends.de/

Brands4Friends is an online shop and shopping club that specializes in the sale of branded products . The online shop is operated by Private Sale GmbH, which is 100% owned by mobile.de GmbH from Kleinmachnow . Brands4Friends now belongs to eBay .

Offer and business model

Branded products from the areas of fashion , lifestyle , sport / leisure , living and technology are sold on the website . In contrast to other sites, however, only members can buy, which is supposed to create exclusivity . In the past, you had to be invited by other members beforehand. When shopping, daily changing offers with reduced prices should increase the attractiveness of the products. The offer is also attractive for brand manufacturers, as it allows them to get rid of residual stocks. The range includes over 2,000 manufacturers.

In addition to the website, the content can also be accessed via a mobile app for Android and iOS . PayPal , Mastercard , Visacard , EC card , American Express , immediate transfer and payment on account are supported as payment methods . In addition to the shop, the website operates an online magazine for products and trends.

User and sales figures

According to its own information, the website has over 8 million registered users. In 2014 this was still over 6 million, with an average age of 38 years. Over 25 million items have been sold since 2007. According to the site, 64% of the members are women and 36% men and a majority of 54% are between the ages of 25 and 44. The majority of these people have a higher education and have an above-average household income . The Android app has been downloaded over a million times. Brands4Friends is the market leader in the field of online shopping clubs in Germany.

history

Brands4Friends started in September 2007 as a start-up company and was founded by Christian Heitmeyer, Constantin Bisanz, Nicolas Speeck and Mario Zimmermann. In late 2010, it was sold to eBay for 150 million euros, making it a subsidiary of eBay. At the time, the company already had a turnover of 80 million and was increasing its turnover every year. In 2016 the company had a turnover of 124 million euros.

On September 3, 2014, Stefan Wenzel was appointed Senior Director Fashion in Germany by eBay and thus also Managing Director at Brands4Friends and advocated a stronger cooperation between the two companies. In February 2015 Brands4Friends stated that the logistics in the European logistics center of eBay Enterprise in Halle to relocate.

On April 21, 2016, Wenzel gave up his position at brand4friends to become Vice President at eBay Germany and transferred the position to Gülfem Toygar. A short time later, however, he handed this over to Philipp Rossner. In June 2018, he left the company at his own request and passed the responsibility on to Nina Pütz.

Companies

The company is located in Berlin-Kreuzberg and has around 260 employees. It is committed to promoting young fashion designers, e.g. B. through sales in the shop, presence at fashion fairs and promotional services.

Web links

Individual evidence

  1. ↑ Top 100 largest online shops by sales in Germany in 2017. Accessed on November 2, 2018 .
  2. ↑ a b c d Corinna Visser: Ebay buys Brands4friends . In: Der Tagesspiegel Online . December 20, 2010, ISSN  1865-2263 ( tagesspiegel.de [accessed August 27, 2018]).
  3. ↑ ADZINE - Magazine for Online Marketing: Shopping Clubs: Closed Society? ( adzine.de [accessed on August 27, 2018]).
  4. ↑ Inga Griese: VIP online shopping: Exclusively to the bargain paradise . In: THE WORLD . January 5, 2008 ( welt.de [accessed August 27, 2018]).
  5. ↑ Marion Meyer-Radtke: Online trade: The principle of Brands4friends makes cash registers ring . In: THE WORLD . November 9, 2010 ( welt.de [accessed on August 28, 2018]).
  6. ↑ Wolfgang Lux: Innovations in Retail: Are We Missing the Megatrends of the Future? Springer-Verlag, 2012, ISBN 978-3-642-28121-1 ( google.de [accessed on August 28, 2018]).
  7. ↑ a b Advertising at brands4friends - brands4friends company. Retrieved August 27, 2018 .
  8. ↑ Magazine - brands4friends magazine. Retrieved on August 27, 2018 (German).
  9. ↑ brands4friends is on the road to success with double-digit growth and has 8 million members for the first time - brands4friends company. Retrieved August 27, 2018 .
  10. ↑ brands4friends is celebrating its 7th birthday with a new communication campaign - brands4friends company. Retrieved August 27, 2018 .
  11. ↑ brands4friends can look back on a successful year 2017 and recently achieved 1 million Android app downloads. Retrieved August 27, 2018 .
  12. ↑ Brands4Friends grows slightly in 2016 to 124 million euros
  13. ↑ eBay appoints Stefan Wenzel as Senior Director Fashion and Managing Director of brands4friends - brands4friends company. Retrieved August 27, 2018 .
  14. ↑ INTERNET WORLD Business: Stefan Wenzel becomes brands4friends boss . In: INTERNET WORLD Business . ( internetworld.de [accessed on August 27, 2018]).
  15. ↑ brands4friends moves to Halle with the entire logistics - brands4friends company. Retrieved August 27, 2018 .
  16. ↑ Julia Ptock: brands4friends moves into the Ebay Enterprise logistics center. Retrieved on August 27, 2018 (German).
  17. ↑ Editor: Brands4Friends relocates shipping to Halle . February 19, 2015 ( schuhmarkt-news.de [accessed on August 27, 2018]).
  18. ↑ Change of leadership at brands4friends: Stefan Wenzel hands over to Gülfem Toygar - brands4friends company. Retrieved August 27, 2018 .
  19. ↑ Dr. Philipp Rossner becomes managing director of brands4friends - brands4friends company. Retrieved August 27, 2018 .
  20. ↑ Manuela Waller: Dr. Philipp Rossner becomes managing director of brands4friends. Retrieved August 27, 2018 .
  21. ↑ Change at the top: Nina Pütz becomes the new managing director at brands4friends - brands4friends company. Retrieved August 27, 2018 .
  22. ↑ People: Change in leadership at Ebay subsidiary Brands4friends . In: www.textilwirtschaft.de . ( textilwirtschaft.de [accessed on August 27, 2018]).
  23. ↑ brands4friends company - brands4friends company. Retrieved August 27, 2018 .
  24. ↑ brands4friends supports aspiring fashion designers - brands4friends companies. Retrieved August 27, 2018 .
  25. ↑ "We support young designers" goes into the next round with Tim Labenda - brands4friends company. Retrieved August 27, 2018 .