Buongiorno
| Buongiorno | |
|---|---|
| legal form | Società per Azioni |
| ISIN | IT0001488607 |
| founding | 1999 |
| Seat | Milan and Parma |
| management | Mauro del Rio ( Chairman ), Andrea Casalini ( CEO ) |
| sales | EUR 228.6 million (2011) |
| Website | www.buongiorno.com |
Buongiorno (FTSE Italy STAR: BNG) is a multinational media company in the mobile entertainment sector, founded in 1999, with headquarters in Milan and Parma , listed on the Italian Stock Exchange in the STAR market segment.
The company is represented worldwide with offices in 25 countries on five continents and has around 130 direct connections to operators. Buongiorno is the market leader in the highly segmented market for mobile content such as games, ring tones, information services and advertising. The business activities focus on two areas: mobile value-added services , which are sold directly via the Blinkogold brand and in the end customer business with telecommunications and media companies, and digital marketing services ( Buongiorno! Digital ). The latter division was spun off in November 2011. In the course of focusing on the end customer business, Buongiorno took over Dada.net SpA in April 2011 for € 28.5 million .
marketing
In August 2010, as part of a partnership with Telefónica O2, the new service "Prepaid Surprise - Top Up and Win" was launched in Germany. The Cashlog mobile payment solution was launched at the end of 2011 as an offer for business customers. Buongiorno sells the services Blinkogold Entertainment and Blinkogold Games for end customers in Germany via the online channel by subscription. In the mobile Internet, web apps such as mobile games are marketed under the “iTouch Services” brand.
Since April 2010, the subsidiary Buongiorno Deutschland GmbH has been a member of the DVTM ( German Association for Telecommunications and Media eV, formerly voluntary self-control for added value telephone services), which is committed to transparency and consumer protection for the establishment of uniform minimum standards in the marketing of mobile value-added services.
criticism
In Internet forums, the subscription services of the Blinkogold brand are occasionally rated as dubious because some mobile phone users do not know how and where they have subscribed to the value-added services. You receive unwanted SMS messages ("Your SMS service has been successfully set up, only EUR 2.99 / 5T."), Which confirm the conclusion of a subscription and announce the debiting of amounts via the mobile phone bill.
The German Consumer Association offers a sample letter for contesting, revoking and terminating the services.
Some apps are linked to Blinkogold Mobile Games services on the Facebook platform. If you want to have this app, you have to take out a subscription at the same time.
Web links
- Official website of the group of companies
- Official website of Blinkogold
- Working group of the German Consumer Association on Blinkogold
- Cashlog official website
- Official website of iTouchservice
Individual evidence
- ↑ a b Profile ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. at the Borsa Italiana (English)
- ^ How is Buongiorno . Buongiorno Group website. Retrieved June 11, 2012.
- ↑ History ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Buongiorno Group website. Retrieved June 11, 2012.
- ↑ About Buongiorno ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Buongiorno Group website. Retrieved June 11, 2012.
- ↑ Katharina Kort: Mobile services between ham and cheese . In: Handelsblatt , August 8, 2010. Retrieved October 13, 2010.
- ↑ Company Profile: Leading the way in Mobile Entertainment for Mobile Internet ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Buongiorno Group website. Retrieved June 11, 2012.
- ↑ Reuters: "Buongiorno targets North America with Dada.net deal". Retrieved June 11, 2012
- ↑ Press release: Buongiorno starts its marketing program “Recharge and WIN” (RAW) now also at Telefonica O2 in Germany ( Memento of the original from August 11th 2010 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . Press release Buongiorno Deutschland GmbH. Retrieved October 13, 2010.
- ↑ "Mobile Micropayment: Cashlog starts in Germany". Accessed June 11, 2012.
- ↑ "Code of Germany for Telecommunications and Media" ( Memento of the original from July 11, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved June 11, 2012.
- ↑ Retrieved on October 18, 2010. ( Memento of the original from May 2, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Welcome - o2 Community .
- ↑ Blinko Gold: Bündnis Konsumentenschutz eV creates sample letters for contestation, revocation and termination . June 17, 2010. Archived from the original on March 27, 2016. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved May 10, 2017.
