Burkhard von Freyberg
Burkhard Alexander Johann Anton Maria Freiherr von Freyberg Eisenberg Allmendingen (born November 14, 1973 in Munich ) is a German professor of hospitality management , entrepreneur , supervisory board and publicist .
Career
Burkhard von Freyberg comes from the Swabian noble family Freyberg-Eisenberg . He grew up in Munich and attended schools in Germany and abroad. After completing his business studies at the Ludwig Maximilians University in Munich , he received his doctorate in sports economics from the University of Regensburg in 2004 . In 2009 he took over a professorship for hospitality management at the University of Applied Sciences in Munich , Faculty for Tourism. His research and teaching fields are hotel project development, strategic hotel management and hospitality innovation management. Von Freyberg is visiting professor at the Baden-Württemberg Cooperative State University (Ravensburg), Royal Roads University (Canada), Durban University of Technology (South Africa), University of Zagreb (Croatia) and the German University of Technology (Oman).
Burkhard von Freyberg completed a hotel training course at the Hotel Bayerischer Hof and worked as a senior consultant and director of the International Institute of Applied Hospitality Sciences at the Treugast Solutions Group, a consulting company for the hotel industry. In February 2008 he founded Zarges von Freyberg Hotel Consulting, and in 2012 the online marketing company Online Birds.
Memberships (among others)
- Member of the jury "Hotel Property of the Year"
- Member of the advisory board of the Hotel auf der Wartburg
- Member of the supervisory board of the hotel company Travel Charme
Publications (selection)
Books and editorials
- with L. Schmidt, E. Günther (eds.): Hospitality Development. 3rd edition, Erich-Schmidt-Verlag 2020.
- with S. Steppat (Ed.): Hospitality Consulting. 2nd edition, Erich-Schmidt-Verlag 2019.
- with S. Zeugfang, L. Schmidt: Strategic Management for the Hotel Industry . 2nd edition, Oldenbourg Verlag 2019.
- with HK Henschel, A. Gruner: Hotelmanagement. 5th edition, Oldenbourg Verlag 2018.
- with A. Gruner, M. Lang: SuccessReich in the private hotel industry. 2nd edition, Matthaes Verlag 2017.
- with A. Gruner, L. Schmidt: Managing innovations in the hotel and catering industry. Matthaes Verlag 2016.
- with A. Gruner, M. Euchner: Managing gastronomy. Matthaes Verlag 2016.
- with A. Gruner, M. Hübschmann: Sustainability as a success factor in the hotel and catering industry. Matthaes Verlag 2015.
- (Ed.): Hospitality Controlling. 2nd edition, Erich-Schmidt-Verlag 2014.
- with A. Gruner, K. Phebey: Creating experiences in the hotel and catering industry. Matthaes Verlag 2014.
Book chapter
- with D. Garcia-Almeida, L. Schmidt: Knowledge Replication and Adaption in the international growth of hospitality firms. In: A. Gardini, M. Ottenbacher, M. Schuckert (Eds.): Routledge Companion to International Hospitality Management. Routledge 2020.
- Experience staging - theory and best practice examples in the hospitality industry. In: M. Gardini: Marketing Excellence in Tourism. Erich-Schmidt-Verlag 2017.
- L. Waldschütz: Human Resource Management in the Hotel Industry in the Light of the Principal-Agent Theory. In: MA Gardini, A. Brysch (Ed.): Personnel management in tourism. Erich-Schmidt-Verlag 2014.
- with L. Waldschütz, S. Zarges-Vogel: The actors in project development in the hotel industry. In: RW Dörner, M. Niemeyer (Ed.): Compendium of hotel real estate. Immobilien Manager Verlag 2011.
- with S. Zarges-Vogel: Development of luxury brands in the private hotel industry. In: MA Gardini (ed.): With the brand to success - modern brand management in the hotel and catering industry. Matthaes Verlag 2010.
- with S. Zarges-Vogel: Zero-Based Budgeting and the Balanced Scorecard as instruments of hotel-specific marketing controlling. In: MA Gardina (Ed.): Marketing Management in the Hotel Industry . Oldenbourg Verlag 2009.
- with O. Haas: Integrated business planning and management as a critical success factor for hotels. In: MA Gardini (Ed.): Handbook Hospitality Management. German specialist publisher 2008.
- with A. Dworak: Principal-Agent Conflicts in Human Resource Management in the hotel industry. In: MA Gardini (Ed.): Handbook Hospitality Management. German specialist publisher 2008.
- Architecture as a success factor in international hotel projects: case study of a conference hotel in the Wolong National Nature Reserve. In: F. Romeiß-Stracke (ed.): Tourism architecture - building culture as a success factor. Erich-Schmidt-Verlag 2008.
- with S. Gerhard, C. Funke: Success parameters for investments in the Chinese hospitality industry. In: H. Mayrzedt, N. Geiger, E. Klett, T. Beyerle (eds.): Internationales Immobilienmanagement. Vahlen 2007.
Articles in journals, magazines, newspapers, conference papers; Interviews
- with R. Harrington, M. Ottenbacher and L. Schmidt: Oktoberfest Beer Tent Attributes Associated with Perceived Value, Overall Satisfaction and Loyalty Behaviors. Conference paper at ApaChrie 2019 in Hong Kong .
- with R. Harrington, M. Ottenbacher and L. Schmidt: Oktoberfest: What's Going Well and What are the Drivers of Satisfaction? Conference paper at EuroChrie 2016 in Budapest
- with R. Harrington, M. Ottenbacher and L. Schmidt: The different effects of dis-satisfier, satisfier and delighter attributes: Implications for Oktoberfest and Beer Festivals. In: Tourism Management Perspectives
- #Monotalk on teaching: "Find a job that will become a calling!". In: Tophotel. URL: https://www.tophotel.de/monotalk-zum-thema-lehresuchen-sie-eine-aufgabe-die-zur-berendung-wird-51994/ . [03/09/2020]
Individual evidence
- ^ Burkhard von Freyberg. Retrieved January 29, 2020 .
- ^ Munich University of Applied Sciences - Burkhard von Freyberg - Faculty of Tourism - Munich University of Applied Sciences. Retrieved January 29, 2020 .
- ^ Burkhard von Freyberg partner at Online Birds. In: Online Birds. Retrieved June 2, 2020 .
- ↑ Prof. Dr. Burkhard von Freyberg. In: Zarges von Freyberg. Retrieved January 29, 2020 .
- ^ Erich Schmidt Verlag GmbH & Co KG, Genthiner Strasse 30 G, 10785 Berlin: Recommended: "Hospitality Development" by Freyberg, Burkhard von; Schmidt ... ( esv.info [accessed March 4, 2020]).
- ^ Burkhard von Freyberg. Retrieved January 29, 2020 .
- ↑ Prof. Dr. Burkhard von Freyberg. Retrieved January 29, 2020 .
personal data | |
---|---|
SURNAME | Freyberg, Burkhard von |
ALTERNATIVE NAMES | Freyberg Eisenberg Allmendingen, Burkhard Alexander Johann Anton Maria Freiherr von |
BRIEF DESCRIPTION | German university lecturer, professor of hospitality management, entrepreneur, board member and publicist |
DATE OF BIRTH | November 14, 1973 |
PLACE OF BIRTH | Munich |