Burkhard von Freyberg

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Burkhard Alexander Johann Anton Maria Freiherr von Freyberg Eisenberg Allmendingen (born November 14, 1973 in Munich ) is a German professor of hospitality management , entrepreneur , supervisory board and publicist .

Career

Burkhard von Freyberg comes from the Swabian noble family Freyberg-Eisenberg . He grew up in Munich and attended schools in Germany and abroad. After completing his business studies at the Ludwig Maximilians University in Munich , he received his doctorate in sports economics from the University of Regensburg in 2004 . In 2009 he took over a professorship for hospitality management at the University of Applied Sciences in Munich , Faculty for Tourism. His research and teaching fields are hotel project development, strategic hotel management and hospitality innovation management. Von Freyberg is visiting professor at the Baden-Württemberg Cooperative State University (Ravensburg), Royal Roads University (Canada), Durban University of Technology (South Africa), University of Zagreb (Croatia) and the German University of Technology (Oman).

Burkhard von Freyberg completed a hotel training course at the Hotel Bayerischer Hof and worked as a senior consultant and director of the International Institute of Applied Hospitality Sciences at the Treugast Solutions Group, a consulting company for the hotel industry. In February 2008 he founded Zarges von Freyberg Hotel Consulting, and in 2012 the online marketing company Online Birds.

Memberships (among others)

  • Member of the jury "Hotel Property of the Year"
  • Member of the advisory board of the Hotel auf der Wartburg
  • Member of the supervisory board of the hotel company Travel Charme

Publications (selection)

Books and editorials

  • with L. Schmidt, E. Günther (eds.): Hospitality Development. 3rd edition, Erich-Schmidt-Verlag 2020.
  • with S. Steppat (Ed.): Hospitality Consulting. 2nd edition, Erich-Schmidt-Verlag 2019.
  • with S. Zeugfang, L. Schmidt: Strategic Management for the Hotel Industry . 2nd edition, Oldenbourg Verlag 2019.
  • with HK Henschel, A. Gruner: Hotelmanagement. 5th edition, Oldenbourg Verlag 2018.
  • with A. Gruner, M. Lang: SuccessReich in the private hotel industry. 2nd edition, Matthaes Verlag 2017.
  • with A. Gruner, L. Schmidt: Managing innovations in the hotel and catering industry. Matthaes Verlag 2016.
  • with A. Gruner, M. Euchner: Managing gastronomy. Matthaes Verlag 2016.
  • with A. Gruner, M. Hübschmann: Sustainability as a success factor in the hotel and catering industry. Matthaes Verlag 2015.
  • (Ed.): Hospitality Controlling. 2nd edition, Erich-Schmidt-Verlag 2014.
  • with A. Gruner, K. Phebey: Creating experiences in the hotel and catering industry. Matthaes Verlag 2014.

Book chapter

  • with D. Garcia-Almeida, L. Schmidt: Knowledge Replication and Adaption in the international growth of hospitality firms. In: A. Gardini, M. Ottenbacher, M. Schuckert (Eds.): Routledge Companion to International Hospitality Management. Routledge 2020.
  • Experience staging - theory and best practice examples in the hospitality industry. In: M. Gardini: Marketing Excellence in Tourism. Erich-Schmidt-Verlag 2017.
  • L. Waldschütz: Human Resource Management in the Hotel Industry in the Light of the Principal-Agent Theory. In: MA Gardini, A. Brysch (Ed.): Personnel management in tourism. Erich-Schmidt-Verlag 2014.
  • with L. Waldschütz, S. Zarges-Vogel: The actors in project development in the hotel industry. In: RW Dörner, M. Niemeyer (Ed.): Compendium of hotel real estate. Immobilien Manager Verlag 2011.
  • with S. Zarges-Vogel: Development of luxury brands in the private hotel industry. In: MA Gardini (ed.): With the brand to success - modern brand management in the hotel and catering industry. Matthaes Verlag 2010.
  • with S. Zarges-Vogel: Zero-Based Budgeting and the Balanced Scorecard as instruments of hotel-specific marketing controlling. In: MA Gardina (Ed.): Marketing Management in the Hotel Industry . Oldenbourg Verlag 2009.
  • with O. Haas: Integrated business planning and management as a critical success factor for hotels. In: MA Gardini (Ed.): Handbook Hospitality Management. German specialist publisher 2008.
  • with A. Dworak: Principal-Agent Conflicts in Human Resource Management in the hotel industry. In: MA Gardini (Ed.): Handbook Hospitality Management. German specialist publisher 2008.
  • Architecture as a success factor in international hotel projects: case study of a conference hotel in the Wolong National Nature Reserve. In: F. Romeiß-Stracke (ed.): Tourism architecture - building culture as a success factor. Erich-Schmidt-Verlag 2008.
  • with S. Gerhard, C. Funke: Success parameters for investments in the Chinese hospitality industry. In: H. Mayrzedt, N. Geiger, E. Klett, T. Beyerle (eds.): Internationales Immobilienmanagement. Vahlen 2007.

Articles in journals, magazines, newspapers, conference papers; Interviews

  • with R. Harrington, M. Ottenbacher and L. Schmidt: Oktoberfest Beer Tent Attributes Associated with Perceived Value, Overall Satisfaction and Loyalty Behaviors. Conference paper at ApaChrie 2019 in Hong Kong .
  • with R. Harrington, M. Ottenbacher and L. Schmidt: Oktoberfest: What's Going Well and What are the Drivers of Satisfaction? Conference paper at EuroChrie 2016 in Budapest
  • with R. Harrington, M. Ottenbacher and L. Schmidt: The different effects of dis-satisfier, satisfier and delighter attributes: Implications for Oktoberfest and Beer Festivals. In: Tourism Management Perspectives
  • #Monotalk on teaching: "Find a job that will become a calling!". In: Tophotel. URL: https://www.tophotel.de/monotalk-zum-thema-lehresuchen-sie-eine-aufgabe-die-zur-berendung-wird-51994/ . [03/09/2020]

Individual evidence

  1. ^ Burkhard von Freyberg. Retrieved January 29, 2020 .
  2. ^ Munich University of Applied Sciences - Burkhard von Freyberg - Faculty of Tourism - Munich University of Applied Sciences. Retrieved January 29, 2020 .
  3. ^ Burkhard von Freyberg partner at Online Birds. In: Online Birds. Retrieved June 2, 2020 .
  4. ↑ Prof. Dr. Burkhard von Freyberg. In: Zarges von Freyberg. Retrieved January 29, 2020 .
  5. ^ Erich Schmidt Verlag GmbH & Co KG, Genthiner Strasse 30 G, 10785 Berlin: Recommended: "Hospitality Development" by Freyberg, Burkhard von; Schmidt ... ( esv.info [accessed March 4, 2020]).
  6. ^ Burkhard von Freyberg. Retrieved January 29, 2020 .
  7. ↑ Prof. Dr. Burkhard von Freyberg. Retrieved January 29, 2020 .
personal data
SURNAME Freyberg, Burkhard von
ALTERNATIVE NAMES Freyberg Eisenberg Allmendingen, Burkhard Alexander Johann Anton Maria Freiherr von
BRIEF DESCRIPTION German university lecturer, professor of hospitality management, entrepreneur, board member and publicist
DATE OF BIRTH November 14, 1973
PLACE OF BIRTH Munich