Business TV

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Under Business TV (including corporate TV or Corporate TV ) means a television program in the framework of the corporate communication is produced and broadcast. It belongs to the area of corporate publishing . In addition to training and further education, Business TV is becoming more and more popular as a pure company TV. Examples include Bahn TV from Deutsche Bahn, which can be received at train stations, but also via cable and satellite. The possibility of increasingly broadcasting moving pictures over the Internet (IPTV) is giving corporate TV a boost. Audi, Mercedes-Benz and Land Rover have already established their own stations. Land Rover, for example, provides a 24-hour program with its own and purchased contributions. The specialized size shoes omni specialist dealer shoe plus from Doerverden radiates meanwhile weekdays a 15-minute live broadcast in viral multichannel streaming into the social media out of the company's own web TV studio.

Company television is used internally to inform, motivate and train employees, partners and / or customers quickly and comprehensively. BTV is very effective as e-learning because a large proportion of the workforce can see and hear the same content at the same time. This possibility gives mutual learning a great influence on the development of the corporate culture .

Most of the BTV programs are based on the "Magazin" in their broadcasting schedule. The programs are first broadcast live. Interaction is made possible through telephone , fax , e-mail , video conferences and guests in the studio and the advantage of synchronous learning is used. The programs are then broadcast as repeats or made available for retrieval via the Internet / intranet . For reasons of cost and quality, broadcasts are broadcast via satellite for larger groups of participants (from 150 to> 20,000 participants) . For small groups , broadcasting via the Internet with DSL is cheaper.

The most important technological key component for BTV is data compression . The most widely used data compression algorithm for video transmissions is MPEG2 . With digital television broadcasting ( digital video broadcasting ), the signals are transmitted in encrypted form. At the receivers they are received by means of a satellite antenna and receiver . With a set top box , the signals are decrypted again for the authorized recipient and can be viewed on the television or on a PC with a TV card .

In addition to the didactic concept, the quality of the contributions is decisive for the effect and thus for the success of business TV programs . Approx. 50% of the broadcast time should be designed with ready-made contributions. Moderation , studio guests, discussions are produced live in the studio. Because of its influence on corporate culture, Business TV should be integrated into both the concept of personnel and organizational development.

According to one of Jäger, W. u. a. (1999) can be used to assess business TV programs.

"However, business TV goes beyond the claim" good television "out. With Business TV is to be learned, there are new knowledge structures , ideally, within the meaning of practical knowledge , be created." (Jäger, W. (1999) p.49) and expands the criteria for BTV as e-learning

  • Relationship building
  • authenticity
  • Learner centricity
  • structuring

Learning with moving images is very efficient and effective because of the strong effect audio-visual impressions have on our senses , as has been proven by many studies.

The virtual campus is a special form of BTV, where lectures are broadcast live. Due to the risk of SARS spreading in China, lectures and lessons have recently been moved from lecture halls and classrooms to television at home.

In Germany there are developments in the direction that a part of the study or training through blended learning to let graduate with Business TV.

On a long-term positive experience that can public service broadcasters with Telelearning in Telekolleg draw.

literature

  • Sabine Amberger, Thomas Geiger, Bernd Jancker: Business TV. Strategy and implementation in the media mix. A manual for decision-makers, planners and implementers . FAZ Institute for Management, Market and Media Information, Frankfurt / M. 1999, ISBN 3-927282-84-7 .
  • Wolfgang Jäger (ed.): Corporate communication through Business TV . Gabler, Wiesbaden 1999, ISBN 3-409-12915-4 .
  • Dirk Schuhmann: Business TV as a new medium in corporate communication - dissemination, conception and acceptance determinants . Tectum Wissenschaftsverlag, Marburg 1999, ISBN 3-8288-5132-0 .

Individual evidence

  1. ↑ INTERNET WORLD Business: Schuhplus goes on the air every day with "Schuhplus TV". Accessed June 29, 2020 (German).
  2. ↑ INFOSAT Verlag & Werbe GmbH: The shopping channel for oversized shoes starts online on June 5th. May 26, 2020, accessed June 29, 2020 .