Carl I. Hovland
Carl Iver Hovland (born June 12, 1912 in Chicago , Illinois , † April 16, 1961 in New Haven , Connecticut ) was an American psychologist. He was one of the first representatives of psychologically oriented media effects research .
Life
Hovland received his doctorate in philosophy from Yale University in 1936 . After working for a few years at the Faculty of Psychology there , he conducted research for the US Army during the Second World War . Hovland studied the effect of military films on the behavior and attitudes of soldiers. The aim of this research was to find out to what extent films with military content influence the morale of the soldiers and whether changes in attitudes can be provoked and controlled in these people. Furthermore, after investigating the effects of Frank Capra's documentary Why We Fight , Hovland described the sleeper effect .
After World War II, Hovland returned to Yale and developed the Yale attitude change approach , which describes the conditions for successful persuasive communication . He was elected to the American Philosophical Society in 1950, the American Academy of Arts and Sciences in 1956, and the National Academy of Sciences in 1960 .
Web links
Individual evidence
- ^ Member History: Carl I. Hovland. American Philosophical Society, accessed October 4, 2018 .
| personal data | |
|---|---|
| SURNAME | Hovland, Carl I. |
| ALTERNATIVE NAMES | Hovland, Carl Iver |
| BRIEF DESCRIPTION | American psychologist |
| DATE OF BIRTH | June 12, 1912 |
| PLACE OF BIRTH | Chicago , Illinois |
| DATE OF DEATH | April 16, 1961 |
| Place of death | New Haven (Connecticut) |