Cartier
| Cartier
|
|
|---|---|
 |
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| legal form | Corporation |
| founding | 1847 |
| Seat | Paris , France |
| management | Stanislas De Quercize (CEO) |
| Branch | Luxury goods |
| Website | www.cartier.com |
Cartier is a French jewelry and watch company owned by the Swiss luxury goods group Richemont .
history
In 1847, Louis-Francois Cartier took over his master’s jewelry workshop in Paris, laying the foundations for what is now Cartier. The hand-made jewelry quickly enjoyed success, so a few years later Cartier supplied the French Empress Eugenie with his jewelry creations. As a result of its success, the company grew rapidly, which is why it was necessary to move to the Boulevard des Italiens in 1859 . At the same time, the company is expanding its range of clocks that it has made in-house. In 1874, the founder's son, Louis-François-Alfred Cartier, joined the company and began building up the company's watch division. He exhibited his first wristwatches as early as 1888, but initially only sold them hesitantly until the turn of the century. In 1898, Alfred Cartier's son joined the family business and, in addition to pocket and wrist watches, also made pendulum clocks. In November 1899, he relocated his headquarters to 13 rue de la Paix in order to meet the needs of wealthy customers. In the following years, two other sons of Alfred Cartier, Jacques and Pierre Cartier, joined the company and opened the first branch in London in 1902. A short time later, Cartier became purveyor to the royal family. In 1904 the first pilot's watch called "Cartier Santos" was developed and enjoyed great success. It was the first wristwatch with a leather strap. In 1907 the company made the leap to Russia. In 1909 the first Cartier store in America opened on Fifth Avenue in New York. With creations like the “Trinity” ring (1918) and the “Pantherring” (1935), the company's success continued to grow. With the deaths of Louis Cartier (1942) and Pierre Cartier (1965), the company went through difficult times and fell into three parts. It was not until 1974 that the three parts were combined to form the new “Cartier Monde” group. After purchasing several luxury goods manufacturers, the “Cartier Monde” becomes the “Vendome Luxury Group”. Cartier has been part of the "Richemont Group" since 1997.
Products
Other product lines are identified by Gérald Genta originating Pasha (in memory of the Pasha ( English Pasha ) of Marrakech ), Must and tank . In 1917 the "Tank" was created, the design of which, with its massive lugs, was based on the British Mark IV battle tank of the First World War , which was a sensation at the time . In thanks for the liberation of France and a. by American troops in 1918 Cartier presented the US General John J. Pershing , Colonel William Hayward u. a. one copy of the new wristwatch each. The tank model has hardly changed to this day. There is a long-term cooperation with the Swiss watch manufacturer Jaeger-LeCoultre for the movements .
Typical of Cartier jewelry is a leopard that comes in many variations (collection: Panthère de Cartier ), whose eyes are almost always made of emeralds . The dark spots of the fur pattern are made of onyx or sapphires .
The Cartier Foundation is an important art foundation for contemporary art in Paris . The architect of the modern building is Jean Nouvel .
On April 30, 2009, Cartier celebrated its 100th anniversary in America.
exhibition
- 2013/2014: Cartier: Style and History , Grand Palais , Paris
literature
- Yves Mongrolle: Les Productions Horlogères de Cartier. In: ANCAHA. No. 31, Summer 1981, pp. 63-67.
- Hans Nadelhoffer: Cartier - King of the jewelers, jeweler of kings. Herrsching 1984.
- Hans Nadelhoffer: Cartier - The watch as a jewel. In: Old clocks. No. 2, 1985, pp. 9-26.
- George Gordon: Cartier. A Century of Cartier wristwatches. Hong Kong 1989.
- J. Barracca, Giampiero Negretti, Franco Nencini: Le Temps de Cartier. Munich 1989.
- Philippe Tretiack: Cartier . Schirmer-Mosel, Munich 1997, ISBN 978-3-88814-859-0
- Franco Cologni, Eric Nussbaum: Cartier - masterpieces made of platinum. Bruckmann, Munich 1999, ISBN 3-7654-3453-1 .
- Peter Braun: Classic wristwatches . Heel, Königswinter 2000, ISBN 3-89365-854-8 , pages 130-135.
- Ettore Sottsass: Cartier Jewelry Design , Gingko Press, Berkeley 2002, ISBN 978-88-8491-322-7
- Martin Chapman: Cartier and America , Prestel New York 2009, ISBN 978-3-7913-5015-8
- Gisbert L. Brunner, Christian Pfeiffer-Belli: wrist watches , HF Ullmann, Potsdam 2012, ISBN 978-3-8480-0071-5 , pp. 73-79
Web links
Individual evidence
- ↑ a b [1]
- ^ Gisbert L. Brunner, Christian Pfeiffer-Belli: Armbanduhren , HF Ullmann, Potsdam 2012, ISBN 978-3-8480-0071-5 , p. 74
- ↑ Hans Hoffer needle, Cartier , 2007, p 23