Cellway

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Cellway GmbH logo

Cellway was the brand name of Martin Dawes Telecommunications GmbH and, according to its own statements, was one of the largest providers of wireless, landline and internet services in Germany. At the end of 2003 Cellway Communication Services was finally merged with Mobilcom .

history

Cellway was the result of the merger of the three mobile phone providers Axicon ( BMW ), Proficom (Hoesch, Stabo, ADAC and others) and Martin Dawes (UK) and was initially operated by France Télécom . Since France Télécom was unsuccessful, Cellway was sold to the then smaller company mobilcom in March 1998 and continued to operate independently for a few years. Cellway had a turnover of over 600 million marks before the takeover, mobilcom only around 300 million marks. The purchase price was DM 220–240 million, the purchase would be financed through convertible bonds .

In 1998 the company entered into a cooperation with o.tel.o, which also made contracts in the fixed-line network possible. Initially, only the preselection system and no call-by-call was offered. At that time Cellway was already the third largest German wireless service provider, with over 330,000 customers and sales of over 600 million D-Marks (around 307 million euros).

From January 1999 Cellway offered Internet access without additional charges (in addition to the pure telephone charges). With a flat monthly fee, the internet could be used unlimited from 7 pm to 7 am. The dial-in took place via modem or ISDN. Around 890 million D-Marks (455 million euros) in sales were achieved in the 1999 financial year, with around one million customers.

In 2000, there were more and more complaints to the North Rhine-Westphalia consumer center that invoices were sent by Cellway without a contractual background. Cellway then announced that it was completely overloaded.

D-Plus merged with Cellway on January 1, 2002, the D-Plus brand was given up.

On January 1st, 2003 Cellway was relocated from Hallbergmoos to Erfurt and Büdelsdorf and at the end of 2003 it was merged with mobilcom Communikationstechnik GmbH. Contracts, tariffs and terms and conditions were adopted unchanged. Cellway only existed as a brand.

Since the end of 2004, Cellway retailers and their around 1,200 active retail partners and customers have switched to mobilcom. Customer care and invoices are now only provided by mobilcom for existing customers. The Cellway brand disappeared from the market.

Cellway served both the D-Netz and the E-Netz , with the new contracts on February 1, 2003 offering the same conditions for both networks.

D-Plus

The company D-Plus was bought by mobilcom and integrated into Cellway.

Founded as Tele-Funk Mobildienste GmbH, then renamed TMG GmbH, it marketed its mobile phone tariffs under the product name D-Plus. In 1998 the name was changed to D-Plus Telecommunications GmbH, as the product name became a synonym for the company after marketing surveys.

  • 1992 - Established as Tele-Funk Mobildienste GmbH - sole shareholder of Bayerische Kapitalbeteiligungsgesellschaft mbH
  • 1995 - 80% sale of stake in Unisource Mobile, later 100%
  • 1998 - Renaming to D-Plus Telecommunication GmbH
  • 1999 - 100% sale of stake in mobilcom
  • 2001 - Merger with Cellway with continuation of sales and marketing
  • 2002 - Cellway takes over the “D-Plus” brand
  • 2003 - Relocation of customer service to Erfurt and Büdelsdorf , closure of the Karlstein location

Individual evidence

  1. a b c d Berliner Zeitung (ed.): The income is to be used to finance the purchase of Cellway . Mobilcom increases share capital. Berlin June 18, 1998 ( berliner-zeitung.de [accessed April 2, 2017]).
  2. MobilCom CityLINE GmbH - historical profile , status 2001, accessed on April 3, 2017
  3. Mobilcom wants to offer local calls for a monthly fee. Die Welt, December 24, 1998, accessed on April 2, 2017 : "We have already bought the service provider Cellway in the past with a turnover of 300 million marks, which made 600 million marks, and which has been successfully integrated."
  4. Mobilcom is not planning any new purchases. Der Tagesspiegel, May 19, 1998, accessed April 2, 2017 .
  5. Mobilcom wants to take over Debitel. Der Tagesspiegel, October 12, 1998, accessed on April 2, 2017 .
  6. The market is open! In: Cellway News January 98. Archived from the original on February 10, 1998 ; Retrieved April 1, 2017 .
  7. Cellway 1998: Departure into the fixed network. In: Cellway News December 97. Archived from the original on February 10, 1998 ; Retrieved April 1, 2017 .
  8. Cellway with o.tel.o. firmly in the landline. November 27, 1997, archived from the original on February 10, 1998 ; Retrieved April 1, 2017 .
  9. Cornerstones of the landline strategy. Cellway, archived from the original on April 24, 1999 ; Retrieved April 1, 2017 .
  10. Brand new: free internet access. Make calls with Cellway and Tomorrow and surf the Internet for free. Cellway, January 1999, archived from the original on October 9, 1999 ; Retrieved April 1, 2017 .
  11. ^ A b Thomas H. Wendel: Cellway sent unsuspecting citizens expensive cell phone bills. July 14, 2000, accessed April 3, 2017 .
  12. Dietmar Struckmeyer: Cellway sent wrong mobile phone bills. July 14, 2000, accessed April 3, 2017 .
  13. Volker Schäfer: D-Plus merged into Cellway. January 7, 2002, accessed April 1, 2017 .
  14. Presentation of the company on teltarif.de , accessed on April 1, 2017
  15. Henning Gajek: mobilcom is pursuing a new brand strategy. October 6, 2004, accessed April 1, 2017 .
  16. Volker Schäfer: Cellway from February with new tariffs. January 16, 2003, accessed April 1, 2017 .
  17. ^ Henning Gajek: Mobilfunk-FAQ Provider. March 28, 2017. Retrieved May 6, 2017 .