CinemaScore

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CinemaScore card

CinemaScore is a marketing research firm specializing in the cinema industry based in Las Vegas , Nevada .

The company collects too new in the cinemas of the United States and Canada -starting movies randomly reviews of movie-goers, with which the films are rated on a scale from A + to F. Based on these results, relatively precise forecasts are made about the expected number of visitors and thus also the box office income.

De facto all films rated are US productions distributed by a major studio .

history

In 1978, Ed Mintz, his wife and two other couples attended a screening of the crime comedy The Narrow Gauge Sniffer . Although the film had received good reviews from professional film critics , and Mintz and his companions were fans of the screenwriter Neil Simon , they left the theater very disappointed. In front of the cinema they met other dissatisfied viewers, one of whom exclaimed: “Is anyone here wondering why you don't get the opinions of real viewers and publish them? We only get the critics. ”Mintz thought this was a great idea and shortly afterwards began collecting initial data about which films the audience really wanted to see. He initially had a movie forecast radio show that aired on 15 radio stations in the US and Canada, and later sold his data to the television program Entertainment Tonight .

The data has been stored since 1986. From 1989 the big theatrical distributors approached him and bought the data directly from him. 20th Century Fox was a pioneer .

In 1999 the cinemascore.com website went live. This contains a database with the CinemaScore results for almost 2,000 films.

evaluation

CinemaScore employees are distributing the rating cards in selected cinemas in 25 major cities in North America. In addition to the scale from A to F, the cards contain further questions about the age and gender of the evaluator, whether one would rent the film on DVD or Blu-Ray or even buy it, and the reason why they chose this film (leading actor, Main actress, genre, subject or characters of the film, director). The data is then sorted by age group (under 18, 18–24, 25–34, 35–49, 50 years and older) and gender .

Then film studios and other subscribers will receive the result on Friday evening around 11 p.m. ( UTC-8 ). The company then provides a more detailed analysis including box office forecasts over the weekend.

According to Mintz, the prospects for films with A ratings are “generally good”, for films with B ratings “shaky”, those with C ratings “awful” and films with D and F ratings either “shouldn't have been produced” “Or the marketing would be very bad and attract the wrong audience. An F rating is very rare; since data storage began in 1986, only 19 films have received the worst rating.

Web links

Commons : CinemaScore  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b c d Patrick Goldstein: CinemaScore's Box-Office Swami . In: Los Angeles Times of October 13, 2009, archived version at cinemascore.com .
  2. ↑ a b c d e f Christopher Lawrence: Las Vegan's polling company keeps tabs on Hollywood . In: reviewjournal.com of August 30, 2016.
  3. ↑ a b Kevin Lincoln: What the 19 Movies to Ever Receive an 'F' CinemaScore Have in Common . In: vulture.com from September 20, 2017.