Corny (groceries)
Corny is a product advertised as a muesli bar by the Schwartauer Werke and has been in production since 1984. Corny muesli bars belong to the group of non-baked muesli bars. Different raw materials are used for production, including depending on the type, milk or dark chocolate , flour , sugar and cereal flakes .
Corny is the most famous muesli bar in Germany.
history
The history of the Corny muesli bars begins in the early 1980s, when a former managing director of Schwartauer Werke discovered the cereal bars (translated: muesli bars) that are well-known there and in the USA on a business trip to Canada . He took the idea with him to Germany and launched the muesli bars under the name Corny in various test markets. In 1984 the official market launch followed under the name "Corny, the muesli bar".
At the time of the market launch, there was no comparable product in Germany or Europe. Compared to the popular “sweet” bars, Corny was a novelty on the one hand, and a risk on the other because it was not known. Corny was initially placed on the shelves of the sweet bars. However, it was only successful when “Corny, the bar” was renamed “Corny, the muesli bar” and was henceforth to be found in mueslis and cornflakes. In addition, a major advertising campaign in the classic media of television, radio and print increased awareness of the product. Among other things, Corny relied on competitive athletes at the time. The professional cyclist Jan Ullrich (2000) and the swimmer Franziska van Almsick (2002) advertised Corny in the TV spots at the time of their greatest successes. In 2009, another prominent face was added with the moderator Johannes B. Kerner . The famous Beetle spot from 1997 is likely to be Corny's best-known TV spot to this day. Corny is now the market leader in Germany.
To produce the bars, various raw materials such as types of grain, nuts and fruits are combined and then heated. The heated cereal mass in the next step with heated syrup of honey , table sugar mixed and brown sugar, rolled out to a grain carpet and brought the latch into its known elongated narrow form. Depending on the type, the bar is then covered with a glaze - e.g. B. made of chocolate - dipped and in this case gets its famous chocolate foot. After cooling down, the bar receives its packaging.
In contrast to today, the first Corny muesli bars were not packed in folding boxes but in cellophane . Corny was initially available without an additional flavor. The first flavored variety was called the Chocolate Corny Muesli Bar. The lower part of the bar was dipped in milk chocolate. Today, Corny is available in different varieties such as chocolate, white chocolate, coconut, yogurt or hazelnut.
sorts
With Corny Classic, Corny free, Corny BIG, Corny Milch and Corny nutty there are five sub-brands, all of which are available in very different flavors. The newest variation is Corny nutty. This bar has been available since 2011 and so far in the flavors peanut & whole milk, almond & white chocolate, nut quartet & grape, and three kinds of nut & caramel. They are characterized by a particularly high nut content of over 50%. The new Corny Landgenuss variety has been available in stores since June 2013. There will be a novelty in stores in October 2019. A spreadable cream for on bread.
Overview
- Corny Classic in the flavors chocolate, chocolate banana, nutty, dark chocolate, coconut, strawberry yogurt, sweet & salty and CRISP!
- Corny free with no added sugar in the varieties chocolate, white chocolate, hazelnut, nut nougat, cherry yoghurt and yoghurt '
- Corny BIG larger single bar in the varieties chocolate, chocolate banana, peanut chocolate and dark chocolate cookies
- Corny milk with extra calcium
- Corny nutty with a nut content of over 50%
- Corny Crunch in the Oat & Honey variety
- Corny Limited Edition is a variation of the muesli bar, which is available for a certain period of time and whose varieties are tailored to the respective season. There are e.g. Currently a limited edition for summer and winter.
- Corny country enjoyment in the varieties Café con leche - espanol , Mousse au chocolat - francaise and Stracciatella - italiana , whereby these bars are not sold in a pack of 8, but only in 6 pieces, at the same time the weight per bar is reduced from 25 g to 23 G.
- Happy Birthday Corny for your 30th birthday in the flavors blueberry cupcake , Black Forest cake and white chocolate cookies
criticism
In August 2009, the consumer protection organization Foodwatch published the results of an investigation into various Corny bars. The organization found that the product was a “sticky, highly processed industrial sweet” that by no means, as Schwartau claims, “made the best of the grain” and provided “delicious energy and strength for the day”. According to Foodwatch, the wrong product image shown on the packaging contradicts the prohibition of deception under German food law .
The organization also found that the bar, which usually consists of a third of sugar and only ten percent of cereal flakes, is by no means a “healthier alternative to chocolate bars” as Schwartau claims. With 1839 kJ (= 439 kcal) per 100 g, the bar is only 222 kJ (= 53 kcal) less than the Twix chocolate bar . In response to media inquiries, the company stated that it was "very interested in transparency" towards consumers. All ingredients are listed on the Schwartau website and the Corny product packaging. The list of ingredients also contains "the quantities of the essential valuable ingredients".
Web links
Individual evidence
- ↑ GfK, 1st half of 2012
- ^ AC Nielsen; Food retail> 100QM excl. Aldi, market share based on sales, 1st half of 2012
- ↑ a b [1]
- ↑ Corny Ländergenuss 2013 - Promotion of the manufacturer Archived copy ( Memento of the original from October 18, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Foodwatch: Corny Schoko von Schwartau - Der Müsli-Imitat-Bar , August 5th, 2009, at abpeist.de
- ↑ a b Foodwatch accuses Schwartau of consumer deception , August 6, 2009, under SPON
- ↑ foodwatch, Der Müsli-Imitat-Bar , August 5, 2009
