Corporate car sharing

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Corporate car sharing, also known as business car sharing or commercial car sharing , (in German, for example: company-owned car sharing ; alternative spellings: corporate car sharing, corporate car sharing), like the generic term car sharing, denotes the organized shared use of one or more vehicles . Significant difference to "classic" car sharing: In corporate car sharing, vehicles are not provided by a specialist provider for commercial users, but by companies for their employees.

background

Following a social trend, the shared use of vehicles has increased steadily in recent years. Between 1997 and 2012, the number of registered car sharing vehicles rose from around 30,000 to just under 220,000, according to the Federal Carsharing Association . The so-called corporate car sharing is the joint use of company vehicles by several employees. A representative study by the Automotive Institute for Management (AIM) at the EBS University of Economics and Law in 2012 found that almost half of all companies in question are interested in commercial car sharing, but currently only 3.5 percent of companies use it. Corporate car sharing is currently being implemented in a number of large companies, including Infineon and authorities in Germany, England and France.

Purpose of corporate car sharing

Unlike a company car , for example , a corporate car sharing vehicle is used by several employees . Such a vehicle is called a "pool vehicle". Corporate car sharing is an alternative concept in the field of fleet management because of economic savings and from an ecological point of view . The overriding goal of corporate car sharing is to manage a company's vehicle fleet more effectively.

Economic, ecological and socio-psychological effects

Economic aspects

Car sharing is generally cheaper than the use of a car by individuals. With car sharing in the private sector, the profitability threshold depends on the number of kilometers driven, the frequency of use and the density of the station network. Corporate car sharing can reduce the leasing costs normally incurred with company fleets . In 2012, Germany had around 1.6 million company fleets with almost 4.3 million vehicles. In view of the enormous costs, there is a lot of potential for savings. The most important cost items are maintenance , management of a vehicle fleet and mobility costs such as depreciation , fuel , insurance , TÜV and much more. The utilization of a vehicle fleet can be sensibly coordinated as part of corporate car sharing . Software solutions and intelligent databases tailored to specific company constellations are increasingly being offered and used. This means that sporadically used vehicles can be saved and the existing vehicle fleet can be managed more effectively overall.

A savings potential of around 30% to 40% of the mobility costs is seen.

The private trips, which are subject to charges, can also lower the company's leasing costs and increase the utilization of the vehicle fleet.

Management options for the vehicle pools

Reader for the key card of a car sharing vehicle

An intelligent system for managing the vehicle pool is required to coordinate the corporate car sharing fleet. The most important tasks include deployment planning, driver's license control and key management.

In order to use the ecological and economic advantages of corporate car sharing, a simple, transparent management tool specially tailored to the company is necessary. Software specially developed for this, for example via smartphone , can organize the management of the vehicle fleet and pass it on to employees.

Ecological aspects

Car sharing can guarantee mobility that the car understands as a complement to public transport , walking and cycling. This relieves traffic overall. Employees can also privately use vehicles that are organized through corporate car sharing. The employee's need for their own vehicle will presumably decrease, and it has also been proven that the use of business car sharing reduces the tendency to use the private vehicle for commuting to work.

Integration options for electric vehicles

Charging station for company-owned electric vehicles

In the private context, electromobility is often unprofitable due to high acquisition costs and a lack of infrastructure. In a commercial vehicle fleet, the cost pressure can be offset by high capacity utilization and central infrastructure. Electric cars can also generate a positive image effect for companies in terms of their external impact. German companies are very open to the use of electric vehicles as part of corporate car sharing. As part of a study commissioned by EBS, it was found that in 2012 more than every second company could imagine using electric vehicles as part of this concept.

Employee motivation tool

As part of corporate car sharing, companies can lend their vehicles to employees, for example for a weekend trip. Being able to use the pool vehicle privately is a way for companies to motivate employees , to increase their loyalty to the company and in some cases even to give employees the opportunity to do without their own car.

monitoring

With corporate car sharing, companies can on the one hand track and monitor the driving behavior of employees, but on the other hand a bonus system for economical driving behavior can also be introduced.

Individual evidence

  1. ^ Bundesverband Carsharing eV: Mobility in Transition , accessed on February 16, 2013
  2. ↑ Michelle Borchardt: Mobility vs. Sustainability: car sharing as a solution? , Hamburg 2012, ISBN 978-3-8428-8095-5 , pp. 75ff.
  3. ↑ Bundesverband Carsharing eV: Annual Report 2011/2012 , Berlin 2012, p. 2, available online here .
  4. ↑ Study by the Automotive Institute for Management (AIM) of the EBS Business School 2012 , accessed on February 16, 2013.
  5. ↑ Infineon starts corporate car sharing , accessed on February 16, 2013.
  6. ^ Die Zeit March 18, 2012: Contest for the most lucrative parking position , accessed on February 16, 2013.
  7. ↑ Handelsblatt November 29, 2009: Fleet management: Even smaller fleets can save big , accessed on February 16, 2013.
  8. ^ Stiftung Warentest February 14, 2012: For whom car sharing is worthwhile , accessed on February 16, 2013.
  9. ↑ Association of brand-independent vehicle fleet management companies eV 2012: Market situation in Germany 2012 ( Memento of the original from May 29, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 16, 2013.  @1@ 2Template: Webachiv / IABot / www.vmf-fuhrparkmanagement.de
  10. ↑ Software solution for Corporate CarSharing , accessed on February 16, 2013.
  11. ↑ Fleet optimization with the Business CarSharing of Deutsche Bahn , accessed on February 16, 2013.
  12. ↑ Next Generation Mobility: Corporate Carsharing as a Mobility Concept , accessed on February 16, 2013.
  13. ↑ a b Flotte.de: Leased flexibility, interview with Marco Lessbacher (Alphabet) , accessed on February 16, 2013.
  14. ↑ FTD October 26, 2012: Cost-saving fleet management: company cars for everyone ( memento from April 12, 2013 in the web archive archive.today ), accessed on February 16, 2013.
  15. ↑ a b The Mobility Manager September 11, 2012: Corporate car sharing brings many advantages ( Memento of the original from October 31, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 16, 2013. @1@ 2Template: Webachiv / IABot / dmm.travel
  16. ↑ Günter Halbritter, Torsten Fleischer and Christel Kupsch: Strategies for Traffic Innovations , Berlin 2008, ISBN 978-3-89404-584-5 , p. 248.
  17. ↑ a b fleetster.de: Benefits of Corporate car sharing , accessed on July 15, 2013.
  18. ↑ EBS: Great market potential for private and commercial car sharing ( Memento of the original from January 13, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 16, 2013.  @1@ 2Template: Webachiv / IABot / www.ebs.edu
  19. ↑ FTD: Corporate Carsharing: Private Use ( Memento of October 31, 2012 in the Internet Archive ), accessed on February 16, 2013.

literature

  • Jens Diehlmann & Joachim Häcker: The expansion of fleet management corporate car sharing: The Siemens model , in: Automobilmanagement, 2012, ISBN 978-3486704334 , p. 152f.

Web links