De Puta Madre 69

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legal form Società a responsabilità limitata
Seat Rome , Italy
management Ilan Fernández Uzzan
sales € 60 million
Branch Fashion

De Puta Madre 69 is the brand name under which the Italian fashion company IFU , based in Rome, markets its products. With “de Puta Madre”, literally translated “by the mother whore ”, meaning “cool, horny, super, top notch”, it is a mostly positive Spanish expression . According to the fashion company's website, the phrase stands for “I'm comfortable” or “I feel great”. IFU, on the other hand, is derived from the name of the company's founder , Ilan Fernández Uzzan .

Fernández, who is from Colombia , founded the label in a Spanish prison in 1991 when he was arrested as a gun dealer and drug dealer in Barcelona .

Feeling remorse and in order to let his feelings run free, he had started to write slogans and words with felt-tip pens on T-shirts . Since his release from prison , he has done his best to translate his ideas and thoughts into the product. So the label "De Puta Madre 69" was created and caused a sensation. Fernández is now at large and lives in Italy.

According to several Spanish daily newspapers, Steven Spielberg expressed an interest in filming his career in 2007. The film plans were not implemented. According to other sources, his life was to be filmed by Gabriele Muccino with Javier Bardem in the lead role. He is married and has three children.

Carlitos Nair Menem, the son of Carlos Menem , introduced an energy drink named after the fashion brand in Argentina in 2014.

Web links

Individual references, comments

  1. a b El creador de De Puta Madre 69 llega al cine ( Memento of the original dated December 8, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , La Voz de Asturias, January 21, 2007.  @1@ 2Template: Webachiv / IABot /
  2. Cool Spanish: Sexual swearwords , BBC
  3. De la cárcel a la pasarela , La, October 16, 2007.
  4. Fashion career of a drug dealer: The man with the fabric , Süddeutsche Zeitung, May 22, 2010
  5. As a drug boss, Ilan Fernandez traded cocaine and weapons, today he designs gangster fashion material from the prison , Berliner Zeitung, January 31, 2011
  6. Carlitos Nair Lanzara una bebida Afrodisiaca y energizante ,, April 22, 2014