The hot wire
The hot wire was the name of a newspaper created in Hanover in 1983 for (based on the original principle) free private classified ads in various regions of Germany. It was published once a week until the end of 2012.
The name of the newspaper is an allusion to the hot wire that existed during the Cold War as a direct telephone line between the power centers of the armaments opponents at the time, the USA and the Soviet Union, to prevent a nuclear war. In 1983 the nuclear arms conflict had become more explosive and the quick placement of advertisements by telephone without bank details and advertising fees was something new - a hotline . Half of the front page also consisted of the large-print telephone advertisement task number.
The hot wire expanded quickly into neighboring regions. In addition to the core area of Lower Saxony, Heisse Draht was represented with regional editions in North Rhine-Westphalia and worked nationwide in the advertising network with other classifieds newspapers.
The publisher "of the hot wire Verlag mbH & Co. KG" was by the Heissen wire about 50 more titles out in columns motor vehicle and motor home market, animal, antique and collectibles market, leisure and personals. Submitting classifieds by telephone was later no longer free of charge because it was done using expensive 0190 or 0900 special numbers. Advertisements posted by fax were also subject to a fee. Due to the numerous calls before the advertising deadline, the telephone supply in the Hanover district of List regularly collapsed.
Audiotex and value-added services
The publisher was able to expand its know-how in the field of special numbers and value-added services over the years and was one of the market leaders. Many services in the areas of chat , dating , astrology , life counseling , competitions , etc. are produced by Heisse-Draht-Verlag and advertised by partners on radio and television , in teletext or in newspapers . Calls are received from thousands of customers every day and the peak can reach up to 27,000 calls per day.
Online offers
In 1996 the publisher began to expand its offerings to the Internet , initially under the domain dhd.de and later under dhd24.com, and according to its own information it is one with an average of 8.7 million visits per month and 125 million page views per month the online offerings with the greatest reach in Germany. Ten years later, "Germany's largest online community for animal lovers" started under the domain deinTierwelt.de according to its own account: Owners can present their animal on their own website, post photo albums and videos or post ads.
As of 2008, the acquaintance magazine privat, the first special interest magazine devoted to just one topic, was available on the internet under the domain privat.de. The initially mostly private personals were replaced over time by professional advertisements from escort agencies , prostitutes and dominatrixes . A German erotic portal has been operated under the domain for some time. The publisher now also operates other portals such as B. HalloSchatzi.tv, which u. a. between 10 p.m. and 6 a.m. on the company's own channel dhdh24tv .
Heisse-Draht-Verlag bundles its core competence in the business area of e-commerce and classified ads with the brand DeineWelten . These include the subsidiary "DeineTierwelt GmbH & Co. KG", founded in 2008, and the platforms operated by the parent company. Publishers such as the Madsack media group and the Neue Westfälische newspaper publisher are involved in DeineWelten .
Since February 2016 dhd24.com has been part of Deine Tierwelt GmbH & Co. KG , which in turn was bought by the Madsack publishing company.
TV station
In 2005, a moderated TV program with classified ads, shopping formats, comedy and live shows went on air under the name dhd24.tv. The station reached over 11 million households via the Internet, satellite and digital television and was primarily aimed at a male audience. Dhd24.tv was discontinued in 2013.
Web links
Individual evidence
- ↑ a b c d Company profile ( memento of the original from November 11, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Discontinuation of regional editions ( Memento of the original from April 25, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Media data from dhd24.com ( Memento of the original from October 26, 2012 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Company presentation of your worlds
- ↑ MADSACK takes over DeineTierwelt.de. madsack.de, February 11, 2016, accessed on December 22, 2018 .
- ↑ Changes to reception parameters for German music television on Astra 19.2 ° East · dhd24.tv stops broadcasting. In: infosat.de. May 2, 2013, accessed June 28, 2018 .
