Dieter Georg Adlmaier-Herbst

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Dieter Georg Adlmaier-Herbst

Dieter Georg Adlmaier Autumn (* 31 July 1960 in Gross-Gerau / Hessen as Dieter Georg Herbst ) is a German brand and communication expert. He teaches at several universities in Germany and abroad and is an author on communication topics.


Adlmaier-Herbst studied journalism , sociology , psychology , educational sciences and economics in Frankfurt am Main , Berlin and Hagen . He received his doctorate in 1990 with a sociological thesis. From 1987 he worked as a corporate communications officer for Schering AG in Berlin and then as a managing partner of source 1 networks GmbH. Since 2001 he has been teaching strategic communication management at the advanced training institute of the University of the Arts Berlin (UdK) and since 2012 as a visiting professor within the framework of the master’s course “Leadership in Digital Communication” at the UdK. He is also the main lecturer in the Executive MBA HSG in Business Engineering for the module "Corporate Communication in Transformation" at the University of St. Gallen .


  • 2011: "Professor of the Year 2011" in the field of humanities, social and cultural studies in the nationwide competition of the magazine Unicum


  • Dieter Georg Herbst, Thomas Heinrich Musiolik , Digital Storytelling. Exciting stories for internal communication, advertising and PR (2016), UVK Verlagsgesellschaft, 1st ed .; ISBN 978-3-86764-671-0 .
  • Rede mit mir (2014), School for Communication and Management, 2nd edition ISBN 3-940-54340-3 .
  • Storytelling (2014), UVK Verlagsgesellschaft, 3rd ed .; ISBN 3-867-64439-X .
  • Marketing skills : Public Relations (2012), Cornelsen Scriptor, 4th edition ISBN 3-061-51008-7 .
  • Marketing competence : Corporate Identity: Building a unique corporate identity (2012), Cornelsen Scriptor, 5th edition ISBN 3-589-24076-8 .
  • Charisma is not a lamp (2008), Gabler, 1st edition ISBN 3-834-90460-0 .
  • Manuals corporate practice: Practical manual brand management (2005), Cornelsen Scriptor, 1st edition ISBN 3-589-23610-8 .
  • Corporate practice manuals: Corporate Imagery (2004), Cornelsen Scriptor, ISBN 3-589-23633-7 .
  • Manuals corporate practice: practical manual corporate communication (2004), Cornelsen Scriptor, ISBN 3-589-23631-0 .
  • The professional 1mal1: Internal Communication (2004), Cornelsen Scriptor, ISBN 3-589-23541-1 .
  • The professional 1mal1: Public Relations (2004), Cornelsen Scriptor, 2nd edition ISBN 3-589-23512-8 .
  • Mastering crises through PR - a guide for communication practitioners (1999), Hermann Luchterhand Verlag, ISBN 3-472-03675-3 .
  • The professional 1mal1: Corporate Identity (1998), Cornelsen textbook, ISBN 3-464-49032-7 .
  • The professional 1mal1: Public Relations (1997), Cornelsen textbook, ISBN 3-464-49031-9 .


  • Step by step to strong brands (2012).
  • Business is show business. How top managers stage themselves in front of an audience (2008) In: Publizistik. Quarterly issues for communication research. P. 53 Biehl, B.
  • Context-based brand management. An action-theoretical planning approach , Baetzgen, A. (2007), Bern, ISBN 978-3-258-07232-6 .
  • Crisis PR on the Internet. Possible uses, influencing factors and problem areas , Tanja Köhler (2007) Wiesbaden: VS Verlag für Sozialwissenschaften 2006 (= series: Organizational Communication. Studies on Public Relations / Public Relations and Communication Management) Published in: Publizistik, March 2007, Volume 52/2007, Issue 1/2007 , P. 108.

Web links

Individual evidence

  1. Short biography of Georg Herbst on the website of the Berlin University of the Arts
  2. University of St. Gallen Master in Business Engineering
  3. ^ The Professors of the Year 2011 - Unicum Verlag