Dirk Totzek

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Dirk Totzek (born April 4, 1979 in Hof ) is a German economist and professor of business administration . Since May 1, 2013, he has held the chair for Marketing and Services at the University of Passau .

Life

Totzek studied business administration with intercultural qualifications ( Francophonie ) at the University of Mannheim until 2005 , during which he worked as a research assistant and completed several internships . The University of Mannheim and the ESSEC Business School , France , awarded him the academic degrees of Diplom-Kaufmann and ESSEC MBA / Diplôme de l'ESSEC as a participant in a double degree program . He then worked as a research assistant and doctoral candidate at the Chair of General Business Administration and Marketing I, Christian Homburg , and received his doctorate at the end of 2010. After that he was employed at the same chair as a research assistant and habilitation candidate. In June 2011 he was appointed junior professor for empirical research methods in the Faculty of Business Administration at the University of Mannheim.

Totzek completed his habilitation at the Faculty of Business Administration at the University of Mannheim in April 2013. At the same time, he has been the Chair of Marketing and Services at the University of Passau since October 2012 . Since May 2013 he has held the chair for business administration with a focus on marketing and services at the Faculty of Economics at the University of Passau. In July 2013 he was also appointed director of the Institute for Market and Economic Research at the University of Passau , which consists of the two departments CenTouris and Center for Market Research .

His main research interests are: service marketing , price management , customer relationship management and business-to-business marketing .

Publications

  • Regina-Viola Frey, Tomás Bayón, Dirk Totzek: How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context . In: Journal of Service Research . June 28, 2013, doi : 10.1177 / 1094670513490236 .
  • Philipp Wunderlich, Johann Kranz, Dirk Totzek, Daniel Veit, Arnold Picot: The Impact of Endogenous Motivations on Adoption of IT-Enabled Services . In: Journal of Service Research . Vol. 16, No. 3 , 2013, p. 356-371 , doi : 10.1177 / 1094670512474841 .
  • Christian Homburg, Viviana V. Steiner, Dirk Totzek: Managing Dynamics in a Customer Portfolio . In: Journal of Marketing . Vol. 37, No. 5 , 2009, p. 70-89 , doi : 10.1509 / jmkg.73.5.70 .
  • Christian Homburg, Mathias Droll, Dirk Totzek: Customer Prioritization: Does It Pay Off, and How Should It Be Implemented? In: Journal of Marketing . Vol. 72, No. 5 , 2008, p. 110-130 , doi : 10.1509 / jmkg.72.5.110 .
  • Christian Homburg, Torsten Bornemann, Dirk Totzek: Preannouncing Pioneering vs. Follower Products . In: Journal of the Academy of Marketing Science . Vol. 37, No. 3 , 2009, p. 310-327 , doi : 10.1007 / s11747-009-0134-4 .
  • Christian Homburg, Dirk Totzek, Mathias Droll: All Customers Are Equal, But Some Are More Equal . In: GfK Marketing Intelligence Review . Vol. 2, No. 1 , 2010, p. 16-25 .
  • Dirk Totzek: Price behavior in competition: an empirical study of influencing factors and effects in the business-to-business context . Springer Gabler , Wiesbaden 2011, ISBN 978-3-8349-2905-1 .
  • Dirk Totzek, Karin Herrmann: Success factors for brand transfer from luxury brands . In: Hans H. Bauer, Frank Huber, Carmen-Maria Albrecht (eds.): Success factors in brand management . Vahlen , Munich 2007, ISBN 978-3-8006-3463-7 , pp. 259-273 .
  • Christian Homburg, Martin Klarmann, Dirk Totzek: Using Multi-Informant Designs to Address Key Informant and Common Method Bias . In: Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (Eds.): Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice . Springer Gabler, Wiesbaden 2012, ISBN 978-3-8349-3060-6 , pp. 81-102 .
  • Christian Homburg, Mathias Droll, Dirk Totzek: Customer prioritization in market cultivation . In: Christian Homburg, Jan Wieseke (ed.): Handbook sales management . Springer Gabler, Wiesbaden 2011, ISBN 978-3-8349-1977-9 , pp. 105-122 .
  • Christian Homburg, Dirk Totzek (Ed.): Price management on business-to-business markets . Springer Gabler, Wiesbaden 2011, ISBN 978-3-8349-1559-7 .

Web links

Individual evidence

  1. ↑ a b http://www.wiwi.uni-passau.de/4315.html
  2. ↑ Dirk Totzek takes over the chair for Marketing and Services. (PDF; 21 kB) Press release of the University of Passau from May 2, 2013
  3. ↑ a b http://www.wiwi.uni-passau.de/marketing-services.html
personal data
SURNAME Totzek, Dirk
BRIEF DESCRIPTION German economist and professor of marketing
DATE OF BIRTH April 4th 1979
PLACE OF BIRTH court