Edition 46
The complete design of the weekly SZ supplement Süddeutsche Zeitung Magazin is transferred to a contemporary artist once a year for issue no. 46. A public exhibition and extensive reporting in the publisher's own printed and electronic media supplements the publication of the art project, which was realized in collaboration with Süddeutscher Verlag . The guest artists are international protagonists of the contemporary art scene. Putting the design of an entire issue in the hands of an external artist is still unique for this type of media and this size of circulation. In 2009, this special edition has its own offspring for the first time: a limited, numbered and hand-signed special edition that was created by the current Edition 46 designer Paulina Olowska from elements from previous SZ magazines. The publisher offers the offprint framed and unframed.
history
Even before the first birthday of the SZ-Magazin, which was launched in 1990, the idea of entrusting an artist with the complete design of an issue was born. Because the first issue based on this concept was published in the 46th calendar week, the project was christened the corresponding date: Edition 46.
After Anselm Kiefer in 1990, the artists Francesco Clemente , Jeff Koons , Jenny Holzer , Per Kirkeby , Sigmar Polke , Richard Prince , Christian Boltanski and Matthew Barney designed Edition 46 in the following years.
In 1999 the American artist Alex Katz produced the last edition for the time being under the project title “One Night in New York”. According to the publisher, the cause was the art market, which had become so complex and hysterical that a small editorial team like that of SZ-Magazin was finding it increasingly difficult to manage projects of this magnitude.
After a break of almost seven years, the now expanded editorial team revitalized the legendary Edition 46. This time the Milanese Francesco Vezzoli designed the relaunch of the art edition under the same working title as the last edition project, “One Night in New York” . In 2008 Marcel Dzama made a guest appearance in issue 46. The current version from 2009 comes from Paulina Olowska's art smithy.
concept
The SZ-Magazin appears every Friday as a supplement in the reputable national daily newspaper Süddeutsche Zeitung. The SZ publication thus expands the classic range of quality journalism on the subjects of politics, business, feature pages, sport and the local every week to include creative and original text and image contributions on the subject of contemporary lifestyle with the demand for individuality and quality.
Once a year, the concept of selection and presentation of contemporary art and design opens up for an external artist who takes over the complete design of a magazine. The prerequisite for this is that the works shown appear for the first time and exclusively in SZ-Magazin. In this way, the magazine not only ensures the exclusive publication of the resulting work, but also ensures that the work of the external designer can be found under the image umbrella of the SZ magazine and expand the range without restricting creativity and artist freedom.
In addition to the publication of the booklet, the publisher organizes additional events and platforms on which the artist's entire oeuvre is published and communicated. This primarily includes an accompanying special exhibition that was realized in 2007, 2008 and 2009 in the Pinakothek der Moderne. There, the artist can supplement his works for the SZ-Magazin with additional works of his own in order to finally position his overall appearance in a context-specific manner to the environment and concept of the exhibition. The project is communicated by SZ-Verlag via all conventional and electronic publication channels of SZ Magazin (www.sz-magazin.de, newsletter, Twitter etc.) and the superordinate Süddeutsche Zeitung (print edition of SZ, sueddeutsche.de etc.).
The development phase of an Edition 46
When designing an Edition 46, a much longer planning phase is necessary than with a regular edition. There would be exceptions for certain artists, but planning for such an edition begins nine months before publication.
Expenditure
1990
- Artist: Anselm Kiefer
- Project title: "The golden fleece"
- Exhibition:
1991
- Artist: Francesco Clemente
- Project title: "Journey to the Heart"
- Exhibition:
1992
- Artist: Jeff Koons
- Project title: "Baby & Bucket"
- Exhibition:
1993
- Artist Jenny Holzer
- Project title: "Where women die I am wide awake"
- Exhibition:
1994
- Artist: Per Kirkeby
- Project title: "Premonition of the North Pole"
- Exhibition:
1995
- Artist: Sigmar Polke
- Project title: "Bulletproof Holidays"
- Exhibition:
1996
- Artist: Richard Prince
- Project title: "Passion Play"
- Exhibition:
1997
- Artist: Christian Boltanski
- Project title: "Lost in Munich"
- Exhibition:
1998
- Artist: Matthew Barney
- Project title: "The Metamorphosis"
- Exhibition:
1999
- Artist: Alex Katz
- Project title: "One night in New York"
- Exhibition:
2000 - 2006: break
2007
- Artist: Francesco Vezzoli
- Origin: Milan, Italy
- Year of birth: 1971
- Project title: "One night in New York"
- Pirandello project: so it is (if it seems to you)
- Exhibition: Pinakothek der Moderne
2008
- Artist: Marcel Dzama
- Origin: Born in Canada, lives in New York
- Born: 1974
- Project title: "The personified course of human history"
- Exhibition: Pinakothek der Moderne
2009
- Artist: Paulina Olowska
- Origin: Poland
- Born: 1976
- Project title: "Are you thinking of Warsaw?"
- Exhibition: Pinakothek der Moderne
- Description of the edition: Paulina Olowska tells a love story in a collaged picture journey embedded in a city portrait of post-communist Warsaw.
2010
- Artist: Hans-Peter Feldmann
- Origin: Düsseldorf, Germany
- Born: 1941
- Exhibition: Pinakothek der Moderne
2011
- Artist: Barbara Kruger
- Origin: United States, Newark
- Year of birth: 1945
- Exhibition: Pinakothek der Moderne
Special edition 46
In 2009, the editorial team of SZ Magazin, in cooperation with Olowska, published a limited special print from the picture cycle Do you think of Warsaw? created. The special edition consists of elements from previous SZ magazines and was produced in an edition of 100 copies. The hand-signed and numbered copies (format: 40 × 28.5 cm) can be purchased framed and unframed online from the publisher.
References
literature
Web links
- Website of the Süddeutsche Zeitungs Magazin
- Edition 46, 2007
- 46, 2008
- Pinakothek der Moderne shows Edition 46 2008
- Edition 46, 2009 overview
- Edition 46, 2009
- Special edition 46, 2009
- IVW SZ magazine 03/2009
Interviews with the artists