Experience communication

Experience communication is a new type of communication tool with which products and services can be conveyed directly to the customer based on experiences .

Experience communication can be understood as an interface between marketing , product management and communication. For example, complicated substance topics or technical details can be brought closer to the customer in a didactically playful way. The means of experience communication are mostly combinations of 2D and 3D communication, as well as interactive and staging elements. Whole rooms can be understood as a communicative medium, but individual interactive exhibits are also well suited as a means of communication. The main areas of application for experience communication are trade fair appearances and exhibits, company exhibitions and events .

Few institutions that deal with this issue, which are Stuttgart Media University , the University of Mittweida in the field of cross-media design and the SRH University of Popular Arts Berlin . The Ars Electronica Center in Linz offers many suggestions on the subject of interactive exhibits and their further use for commercial experiences .

literature

• Hans H. Bauer / Daniel Heinrich / Michael Samak: Experience Communication , Springer Verlag, Heidelberg 2011, ISBN 978-3-642-21132-4
• Meffert, Heribert / Burmann, Christoph / Kirchgeorg, Manfred : Marketing , 10th edition, Gabler Verlag, Wiesbaden 2008, ISBN 978-3-409-69018-8
• BJ Pine / James H. Gilmore Experience purchase. Consumption as an experience, business as a stage, work as a theater , Econ Verlag , 2000, ISBN 978-3430175081