Christoph Burmann

Christoph Burmann (* 1962 in Damme ) is a German economist, particularly in the field of brand management and marketing .

Life

After graduating from high school in 1982 at the Albert-Schweitzer-Gymnasium in Wolfsburg , Christoph Burmann did his military service. From 1983 to 1984 and 1986 to 1989 Burmann studied business administration in Münster . From 1984 to 1986 he was responsible for strategic planning at the Ogilvy & Mather advertising agency in Cape Town. From 1989 to 2002 he was a research assistant at the Institute for Marketing in Münster. In 1993 he received his PhD. rer. pol, his dissertation topic was space and personnel intensity as success factors in retail . In 2002 he completed his habilitation thesis on the subject of strategic flexibility and change of strategy as determinants of company value . Since then he has held the endowed chair for general business administration, in particular for innovative brand management (LIM *), at the University of Bremen .

Burmann is a member of the advisory board of Messe Bremen and a member of the supervisory board of Keylens AG in Düsseldorf . He is the curator of the New Social Market Economy Initiative .

Christoph Burmann is Fritz Burmann's great-nephew .

Fonts

• Heribert Meffert , Christoph Burmann, Martin Koers: Brand Management: Identity- oriented brand management and practical implementation . Gabler, Wiesbaden 2005, ISBN 3409218211
• Christoph Burmann, Heribert Meffert, Manfred Kirchgeorg : Marketing (Meffert Marketing Edition): Basics of market-oriented corporate management , Gabler, Wiesbaden 2007, ISBN 3409690182

Web links

• Profile on the website of the University of Bremen