Fenerium

from Wikipedia, the free encyclopedia
This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.
Fenerium
legal form AG
founding December 17, 2000
Seat Kadikoy , Turkey
sales US $ 30 million. (2007)
Branch Sporting goods manufacturer
Website http://www.fenerium.com.tr

Fenerium A.Ş. is an exclusive sporting goods manufacturer and part supplier of the Turkish sports club Fenerbahçe Istanbul . The business chain of the same name comprises 65 specialist shops and two online shops in Turkey , Cyprus and Germany .

history

The company Fenerium was founded in December 2000th The aim was to create additional financial resources for the club through the sporting goods market. In the early years, the company provided the Fenerbahce football team with a complete sports wardrobe. The sporting goods manufacturer Fenerium is now concentrating on other departments in the sports club ( basketball , volleyball , and much more ). The supplier of the football department has been adidas again since the 2004/05 season . However, adidas is not fully equipping Fenerbahce SK as in previous years, but only with kits . All other training utensils, e.g. B. Sports suits, (rain) jackets are still from Fenerium . This cooperation is unique in Europe .

Fenerium also offers leisurewear with various sub-brands. In 2003 the collection called "alti" (= six, 6), which was launched after the 6-0 win over city rivals Galatasaray, caused a great stir . Fenerium also sells branded watches, cups, cosmetics, bedding and underwear . A clothing line also appeared that appealed to the upscale clientele. Among other things, ties and shirts are offered here. For the 100th anniversary of Fenerbahçe Istanbul, Fenerium brought two cell phones onto the market, one of them limited and many times more expensive than the "entry-level model". This launch was new worldwide.

In Germany , Fenerium is represented in Neuss . The company also acts as a franchise partner . Here the largest cooperation was concluded with “İnka Sportif Ürünler Teks. Paz. Ve Org. San. Tic. Ltd. Şti. " . Furthermore, a driving promotion - truck through Turkey to also supporters in cities without Fenerium -Filiale to give the possibility to feel items to purchase.

The grandstand in the Şükrü Saracoğlu Stadium , which was completed in 2005, was named Fenerium. The company has a total sales area of ​​6,306 m² (including almost 1,000 m² in the main store within the stadium) and achieved sales of 30 million US dollars in 2007 .

Web links