Ferrero Rocher
Ferrero Rocher ( French for rock ) is a product made by Ferrero , which calls it "[one] of the most popular and best-selling chocolates in the world". It was launched in Germany in 1984. It is also sold in Italy , France , the United States , the United Kingdom , Brazil , Mexico and other countries.
Product information
Rocher consists of a spherical wafer that is filled with a nougat cream and a whole hazelnut and enveloped with a layer of nut pieces and chocolate .
The ingredients are:
- Milk chocolate 30% (sugar, cocoa butter, skimmed milk powder, concentrated butter, emulsifier lecithins (soy), vanillin)
- Hazelnuts (28.5%)
- sugar
- Palm oil
- Waffle (wheat flour, sweet whey powder , low-fat cocoa, emulsifier lecithins (soy) , raising agent sodium hydrogen carbonate, salt, vanillin )
content
According to the manufacturer, 100 grams (equivalent to 8 pieces) Ferrero Rocher contain (as of 2017):
| Nutritional values | per 100 g |
|---|---|
| Physiological calorific value | 2,506 kJ (= 603 kcal ) |
| fat | 42.7 g of which saturated fatty acid 14.1 g |
| carbohydrates | 44.4 g of which sugar 39.9 g |
| protein | 8.2 g |
| salt | 0.153 g |
The Ferrero summer break
Ferrero is taking a summer break from selling Rocher - as is the case with other products ( Mon Chéri , Ferrero Kisses ). The product is not sold during some summer months, according to the manufacturer, in order to avoid quality losses due to large temperature fluctuations and intense heat. With the article Ferrero Garden Ferrero brought a kind of "Rocher for the summer" on the market, in which chocolate is dispensed with. This should especially appeal to customers who eat less chocolate in summer than in winter. This product was withdrawn from the market after a short time.
The summer break usually begins in April. The end of the summer break will be announced from mid-September.
Market placement of the product
Although Rocher is aimed at the mass market, Ferrero tries in advertising to present it as a product consumed primarily in high society . An advertising spot in which an ambassador serves his guests the Rocher pralines at a reception achieved enormous popularity, especially in the English and French-speaking regions. He has been parodied by several comedians.
Others
Hollywood actor Richard Gere received a fee of one million US dollars in 1999 for a Rocher commercial for the Italian market . Jan Josef Liefers has since appeared in two spots for the German market , first in 2009, then in 2011 in the spot “Not necessary”.
According to the inventor Michele Ferrero, the name Rocher refers to the Marian pilgrimage site Rocher de Massabielle in Lourdes, France.
Individual evidence
- ↑ " Ferrero Rocher Story: A Gold Idea ( Memento of the original from January 18, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this note. " Rocher.de, accessed January 18, 2015.
- ↑ Archived copy ( Memento of the original from March 21, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Vimeo video of the "Not Necessary" commercial spot seen on May 1, 2012.
- ^ Zelda Caldwell: How Ferrero Rocher chocolates were inspired by the Virgin Mary. In: Aleteia - Catholic Spirituality, Lifestyle, World News, and Culture. May 8, 2018, accessed February 14, 2020 .
