Free (book)

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Free - Free: business models to meet the challenges of the Internet ( engl. Original title: Free: The Future of a Radical Price ) is a book of American journalist and editor in chief of Wired , Chris Anderson , in 2009, the publisher Hyperion Books published. In 2010 the revised English paperback edition appeared with the changed title Free: How Today's Smartest Businesses Profit by Giving Something for Nothing with a new foreword. In this, the author goes into some criticisms (see below). Anderson is also the author of The Long Tail, published in 2007, which he pursues in Free .

The book explores new business models, products and services as a marketing strategy (ie free Free ) offer.

In his opinion, there were four categories of Free:

  1. Direct cross-subsidies
  2. Three-party model
  3. Freemium
  4. Non-Monetary Markets

Publication and reception

Free was released in the United States on July 7, 2009, after Anderson posted a browser-readable version of the book and an unabridged audiobook version on his blog the night before . The book was published in German-speaking countries in August 2009 in a translation by Birgit Schöbnitz and Dzifa Vode at Campus Verlag .

The book caused controversy over alleged plagiarism of the content of the online encyclopedia Wikipedia . Anderson responded to the allegations on his blog, The Long Tail, by saying that there had been a disagreement between him and the publisher about the correct way to cite Wikipedia. Because of their inconsistent content, he would have included footnotes in the text. On his blog, he took responsibility for these errors and noted that they had been corrected in the digital edition of Free . The references were later submitted on his blog.

Despite this controversy, the hardcover of the book ranked 12th on the New York Times bestseller list . The book was also available as a free download for a limited time and was downloaded 200,000 to 300,000 times in the first two weeks. The unabridged audio book was still free.

In a widely read review in The New Yorker newspaper , Malcolm Gladwell strongly criticized the book's premise. Anderson responded on his blog at Wired.com and on the Charlie Rose talk show . The book was also featured in the New York Times and the Wall Street Journal .

literature

  • Chris Anderson: Free: The Future of a Radical Price . Hyperion, New York 2009, ISBN 1-4013-2290-5 (American English).
  • Chris Anderson: Free: Business Models for the Challenges of the Internet . 1st edition. Campus Verlag, Frankfurt am Main 2009, ISBN 978-3-593-39088-8 (American English: Free - The Future of a Radical Price . Translated by Birgit Schöbnitz and Dzifa Vode).
  • Chris Anderson: Free: How Today's Smartest Businesses Profit by Giving Something for Nothing . Hyperion, New York 2010, ISBN 1-4013-1032-X (American English).

Individual evidence

  1. ↑ Waldo Jaquith: Chris Anderson's Free Contains Apparent Plagiarism . The Virginia Quarterly Review. June 23, 2009. Archived from the original on July 7, 2009. Retrieved on July 7, 2009.
  2. ↑ Chris Anderson: Corrections in the digital editions of Free . The long tail. July 24, 2009. Retrieved July 7, 2009.
  3. ↑ Chris Anderson: FREE Notes (PDF; 85 kB) The Long Tail. Retrieved April 15, 2012.
  4. ↑ Chris Anderson: A New York Times Bestseller! . The long tail. Retrieved December 9, 2010.
  5. ↑ Chris Anderson: A New York Times Bestseller! . The long tail. Retrieved December 9, 2010.
  6. ↑ Chris Anderson: FREE for free: first ebook and audiobook versions released . The long tail. July 6, 2009. Retrieved December 9, 2010.
  7. ↑ Malcolm Gladwell : Priced to Sell: Is free the future? . In: The New Yorker , July 6, 2009. 
  8. ↑ Chris Anderson: Dear Malcolm: Why so threatened? . In: ' Wired.com' , June 29, 2009. 
  9. ^ Charlie Rose: A conversation with Chris Anderson of Wired Magazine . In: The Charlie Rose Show . Public Broadcasting Service . July 21, 2009. Archived from the original on September 28, 2010. Retrieved on September 22, 2010.
  10. ↑ Virginia Postrel: What You Pay For . In: The New York Times , July 10, 2009. 
  11. ↑ Jeremy Philips: To Rake It In, Give It Away . In: The Wall Street Journal , July 8, 2009.