Gabriele Siegert

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Gabriele Siegert (* 1963 in Augsburg ) is a German journalist . Her research focuses on media brands and reputation , advertising and communication strategies, and media management , especially media production management.

Life and education

Siegert is a dual citizen and has German and Swiss citizenship . From 2013 to 2016 she was a member of the Federal Media Commission (EMEK). There she advised the Federal Council and authorities on the media and the development of social communication.

From 1982 to 1987 Siegert studied economics and social sciences at the University of Augsburg . She wrote her dissertation in Augsburg in 1992 on the topic of “Market Power Media Research. The importance of empirical media and audience research in the media competition system. ”In 2001 she completed her habilitation on the subject of“ Media Brand Management. Relevance, specifics and implications of a media economic profiling strategy ”at the University of Salzburg .

Scientific work

After her dissertation, Siegert worked as a research assistant at the chair for sociology and empirical social research at the University of Augsburg. From 1995 to 2001 she moved to Salzburg , where she worked as a university assistant at the Institute for Communication Studies . From 1999 to 2000 she was a substitute professor for communication and media studies at the University of Jena and the University of Music and Theater in Hanover. Siegert has been a full professor for journalism with a focus on media economics at the University of Zurich since 2001 . From 2009 to 2013 she was director of the IPMZ Institute for Mass Communication and Media Research at the University of Zurich. Since 2011 she has been Chairwoman of the Foundation for Scientific Research and Vice-Rector for Humanities and Social Sciences at the University of Zurich. In February 2020 she became ad interim rector of the largest Swiss university.

Awards

  • Honorary member of the Swiss Society for Communication and Media Studies (SGKM)
  • Funding by the German Academic Exchange Service (Forum Alpbach, 1988)

Projects (selection)

  • 2016 to 2018: Legitimacy Management of News Media Organizations; Conception and management (together with JA Lischka and Stefanie Hangartner)
  • 2010 to 2012: Swiss National Science Foundation, media in the wake of the advertising change. Changes in advertising investments and formats due to economic and structural conditions and their consequences for the media
  • 2010: Cooperation with OFCOM. The Swiss media industry 2015 - arithmetical and narrative scenarios of the media future
  • 2009 to 2013: Swiss National Science Foundation, NCCR project, The Strategies and Processes of Issue Selection an Construction: Comparing Public Debates

Publications

  • Siegert, Gabriele / Brecheis, Dieter: Advertising in the media and information society. An introduction to communication science. VS Verlag für Sozialwissenschaften, Wiesbaden 2017, ISBN 978-3-531-92276-8
  • Siegert, Gabriele / von Rimscha, Bjørn M./Grubenmann, Stephanie (eds.): Commercial communication in the digital age - information or Disinformation? Mouton De Gruyter 2017, ISBN 978-3-11-041650-3
  • Siegert, Gabriele / Frey-Vor, Gerlinde / Stiehler, Hansjörg (eds.): Media research . UTB, Konstanz 2008, ISBN 978-3-8252-2882-8
  • Siegert, Gabriele: Online communication and advertising. In: Schweiger, Wolfgang / Beck, Klaus (Hrsg.): Handbuch Online-Kommunikation. Wiesbaden: 434-460
  • Siegert, Gabriele / Thomas, Nathan / Mellmann, Ulrike (eds.): Advertising in an international comparison: State and development. Nomos, Munich 2009, ISBN 978-3-8329-4318-9
  • Siegert, Gabriele / von Rimscha, Bjørn M. (Ed.): On the economy of entertainment production. Halem Verlag, Cologne 2008,> ISBN 978-3-938258-75-0
  • Siegert, Gabriele / Gerth, Matthias / Rademacher, Patrick: Brand identity-driven decision making by journalists and media managers - The MBAC model as a theoretical framework. In: International Journal on Media Management, 13 (1), 53–70 2011
  • Siegert, Gabriele / Förster, Kati / Chan-Olmsted, Sylvia / Ots, Mart (eds.): Handbook of Media Branding. Springer International, Berlin 2015, ISBN 978-3-319-18235-3
  • Siegert, Gabriele / Wirth, Wernen / Weber, Patrick / Lischka, Juliane (Eds.): Handbook Advertising Research. Springer VS, Wiesbaden 2016, ISBN 978-3-531-17426-6
  • Siegert, Gabriele / von Rimscha, Bjørn M. (Ed.): Media economics - a problem-oriented introduction. Springer VS, Wiesbaden 2015, ISBN 978-3-531-18801-0

Individual evidence

  1. ↑ a b c ream Meyer, Claudia / Huber, Nathalie: career goal professor. Ways and strategies in communication science. 1st edition. Halem Verlag, Cologne 2012, ISBN 978-3-86962-030-5 , p. 328 .
  2. ↑ Vice-Rector Humanities and Social Sciences. (No longer available online.) Archived from the original on December 22, 2016 ; accessed on December 21, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.uzh.ch
  3. ↑ Prof. Dr. Gabriele Siegert. Retrieved December 21, 2016 .
  4. ↑ a b c IPMZ - Institute of Mass Communication and Media Research Media Economics & Management. Retrieved December 21, 2016 .
  5. ^ Hannes Weber: Gabriele Siegert becomes rector of the University of Zurich - News Zurich: City of Zurich - tagesanzeiger.ch. In: Tages-Anzeiger. September 16, 2019, accessed February 3, 2020 .
personal data
SURNAME Siegert, Gabriele
BRIEF DESCRIPTION German journalist
DATE OF BIRTH 1963
PLACE OF BIRTH augsburg