Gerd Nufer

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Gerd Nufer

Gerd Nufer (born June 14, 1970 in Balingen ) is a German economist and sports economist. Since 2004 he has been Professor of Marketing , Sports Management and Trade at the ESB Business School at Reutlingen University , and he also heads the German Institute for Sports Marketing.

His teaching, research and consulting focuses are sports and event marketing, sponsoring / ambush marketing, marketing communication, marketing below the line / innovative marketing and international market research.

Career

After graduating from high school in Balingen, Nufer studied business administration at the University of Tübingen and at the State University of New York at Stony Brook (degree in business administration).

Parallel to his subsequent doctorate as Dr. rer. pole. he worked as a research assistant at the Chair of Marketing and the Research Department for International Marketing at the University of Tübingen. As part of his PhD, he received scholarships from San Diego State University and the University of San Diego . His dissertation (title: "Effects of Event Marketing. Theoretical Foundation and Empirical Analysis") was created in cooperation with adidas AG , Herzogenaurach.

Afterwards Nufer worked as a consultant / project manager for the management consultancy Simon-Kucher & Partners in Bonn. He then worked as a Marketing Consultant / Key Account Manager at Information Resources GfK in Nuremberg.

Since 2004 he has been Professor of General Business Administration with a focus on marketing, sports management and trade at the ESB Business School at Reutlingen University . In 2010 he completed his habilitation in sports economics and sports management at the German Sport University Cologne (title of the habilitation thesis: "Ambush Marketing in Sport. Scientific foundation and comparative empirical analysis of ambush marketing and sports sponsorship using the example of the 2006 FIFA World Cup").

Current activities

Today, parallel to his professorship at the ESB Business School at Reutlingen University, Nufer is director of the German Institute for Sports Marketing (together with André Bühler ) and heads the Institute for Marketing, Market Research & Communication at Reutlingen University. In addition, Nufer is the academic director of the part-time master’s degree program MA International Retail Management in cooperation with Aldi Süd and Hofer .

Nufer is editor of the book series "Sportmanagement" in Erich Schmidt Verlag and member of the editorial board of the scientific journal "Sciamus - Sport und Management". He also publishes the “Reutlingen Discussion Papers on Marketing & Management / Reutlingen Working Papers on Marketing & Management” and the series “Nachspielzeit” of the German Institute for Sports Marketing.

Awards

Gerd Nufer has received the following awards for his work:

  • 2013: First prize for innovative teaching at ESB Business School Reutlingen
  • 2011: Nomination for the state teaching award Baden-Württemberg
  • 2010: Teaching award from ESB Business School and Reutlingen University
  • 2002: Dissertation award from RWT Reutlinger Wirtschaftstreuhand GmbH and the Friedrich List Foundation

Publications

  • Nufer, Gerd (2018): Ambush Marketing in Sport. Basics - Best Practice - Evaluation , 2., completely revised. Ed., Berlin, ESV, 2018 ISBN 978-3-503-18124-7
  • Nufer, Gerd / Bühler, André (2015): Event Marketing in Sport and Culture. Concepts - case studies - trends, Berlin , ESV, ISBN 978-3-503-15894-2
  • Bühler, André / Nufer, Gerd (Eds.) (2014): International Sports Marketing. Principles and Perspectives, Berlin, ESV, ISBN 978-3-503-14141-8
  • Nufer, Gerd (2013): Ambush Marketing in Sports. Theory and Practice , London / New York, Routledge, ISBN 978-1-1388-3386-9
  • Nufer, Gerd / Bühler, André (eds.) (2013): Marketing in Sport. Basics and trends of modern sports marketing, 3., completely revised. Ed., Berlin, ESV, ISBN 978-3503141197
  • Nufer, Gerd / Bühler, André (ed.) (2012): Management in Sport. Business basics and applications of modern sports economics , 3rd, revised. u. exp. Ed., Berlin, ESV, ISBN 978-3-503-14118-0
  • Nufer, Gerd (2012): Event Marketing and Management. Basics - Planning - Effects - Further developments , 4th, revised. u. act. Ed., Wiesbaden, Gabler, ISBN 978-3-834-93419-2
  • Nufer, Gerd / Bühler, André (Eds.) (2011): Marketing in Sport. Basics, trends and international perspectives of modern sports marketing, 2., completely revised. u. essential exp. Ed., Berlin, ESV, ISBN 978-3503129126
  • Nufer, Gerd / Bühler, André (Eds.) (2010): Management in Sport. Business basics and applications of modern sports economics, 2nd, revised. u. essential exp. Ed., Berlin, ESV, ISBN 978-3503126934
  • Relationship Marketing in Sports , London, Elsevier / Butterworth-Heinemann, ISBN 978-0-750-68495-8
  • Nufer, Gerd (2010): Ambush Marketing in Sport. Basics - Strategies - Effects , Berlin, ESV, ISBN 978-3503126293
  • Nufer, Gerd / Bühler, André (Ed.) (2008): Management and Marketing in Sport. Business basics and applications of sports economics , Berlin, ESV, ISBN 978-3-503-11007-0
  • Nufer, Gerd (2007): Event Marketing and Management. Theory and practice with special consideration of image effects, 3rd, act. u. revised Ed., Wiesbaden, DUV, ISBN 9783835002272
  • Nufer, Gerd (2006): Event Marketing, Theoretical Foundation and Empirical Analysis with Special Consideration of Image Effects, 2nd, revised. u. exp. Ed., Wiesbaden, DUV, ISBN 978-3835002272
  • Nufer, Gerd (2002): Effects of sports sponsoring. Empirical analysis using the example of the soccer World Cup in France in 1998 with special consideration of the effects of memory among young recipients , Berlin, MBV, ISBN 978-3-898-20311-1
  • Nufer, Gerd (2002): Effects of Event Marketing. Theoretical foundation and empirical analysis , Wiesbaden, DUV, ISBN 978-3-663-09140-0

Web links

Individual evidence

  1. ^ German Institute for Sports Marketing: Gerd Nufer. Accessed October 31, 2018 (German).
  2. ↑ Congratulations on your habilitation. Retrieved November 5, 2018 .
  3. ↑ Sciamus- Journal of Sport & Management: About the Journal. Accessed October 31, 2018 (German).
  4. ^ ESB Business School: Reutlinger discussion contributions on Marketing & Management. Retrieved October 31, 2018 .
  5. ^ Reutlingen University: University teaching with a difference. Retrieved October 31, 2018 .
  6. ^ A b Christiane Rathmann: Reutlingen University awards prizes to professors and research assistants. Retrieved October 31, 2018 .
personal data
SURNAME Nufer, Gerd
BRIEF DESCRIPTION German business economist
DATE OF BIRTH June 14, 1970
PLACE OF BIRTH Balingen