The Gillette Company

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The Gillette Company

logo
legal form Corporation
founding 1901
resolution October 1, 2005
Seat Boston , Massachusetts , United States
United StatesUnited States 
Number of employees 29,000 (2004)
sales 10.3 billion US dollars (2004)
Branch Shaving accessories
Website www.gillette.com

The Gillette Company was a multinational company with headquarters in Boston in the US state of Massachusetts .

The company produced razors (brand name: Gillette ), electrical appliances (brand name: Braun ), dental care products (brand name: Oral-B ) and batteries (brand names: Duracell , Daimon ).

The company and its brand were world market leaders in the field of shaving accessories. The largest competitor in the market is the Wilkinson Sword brand . The company Gillette, the 2004 estimated sales of 10.3 billion US dollars had thereby earning and a profit of 2.3 billion US dollars, employs about 29,000 people worldwide during the same period. On October 1, 2005, Gillette was taken over by Procter & Gamble , but continued as a brand.

history

The company was founded in 1901 by the American inventor King C. Gillette for the production of safety razors and razor blades in Boston.

In 1926, the Gillette Company took over the Berlin company Roth-Büchner AG , at that time the largest German razor blade manufacturer (“Rotbart” brand). The company was based in Berlin - Tempelhofer Oberlandstraße and was created in 1925 through the merger of the metal goods factory Hugo Büchner GmbH with the machine and apparatus construction factory Otto Roth AG . Otto Roth was the former chief designer at Büchner, who had already started manufacturing razor blades in Berlin in 1907.

From 1955 the company name of the German branch was Gillette Roth-Büchner GmbH and from 1973 Gillette Deutschland GmbH . The administration and production facilities are still located at the Oberlandstrasse site today.

On January 28, 2005, the consumer goods manufacturer Procter & Gamble announced that it would buy the then publicly traded company for 57 billion US dollars. The US competition authority FTC approved the takeover on September 30, 2005. Since October 1, 2005, the Gillette Company has belonged to Procter & Gamble, which became the second largest producer of consumer goods worldwide after the food company Nestlé .

In November 2014, Berkshire Hathaway bought Duracell for $ 6.4 billion.

Products

The following is a list of Gillette products with the year (in chronological order):

  • 1901 : The Gillette Safety Razor (first safety razor with replaceable blade for home shaving)
  • 1914 : Gillette Aristocrat
  • 1919 : Gillette New Improved - New Standard
  • 1920 : Gillete Old Type Ball End Handle
  • 1930 : Gillette NEW Deluxe Tuckaway
  • 1930s : Gillette NEW Criterion
  • 1930s : Gillette NEW Big Boy
  • 1930s : Gillette NEW Belmont (first twist to open design)
  • 1930s : Gillette NEW Bar Handle
  • 1930s : Gillette NEW Ball Handle
  • 1938 : Gillette 15th
  • 1947 : Gillette 40s Style Super Speed
  • 1955 : Gillette Red Tip Super Speed
  • 1958 : Gillete 195 Adjustable Fatboy
  • 1965 : Gillette Techmatic (similar to today's design)
  • 1969 : Gillette Super Adjustable
  • 1971 : Gillette Trac II (world's first system razor, has two blades, also known as G II or GII)
  • 1976 : Gillette Good News! (Disposable razors, developed in response to Bic's disposable razors)
  • 1977 : Gillette Atra (world's first razor with a two-dimensional moving head)
  • 1985 : Gillette Atra Plus (Atra with moisture film)
  • 1990 : Gillette Sensor
  • 1995 : Sensor Excel
  • 1998 : Gillette Mach 3 (three blades)
  • 2001 : Gillette Mach 3 Turbo (Mach 3 with friction reducing additive)
  • 2004 : Gillette Mach 3 Power (Mach 3 with vibration function (AAA battery))
  • 2006 : Gillette Fusion and Gillette Fusion Power: (five blades and five blades with vibration function)
  • 2010 : Gillette Fusion ProGlide and Gillette Fusion ProGlide Power (narrower blades and narrower blades with vibration function)
  • 2014 : Gillette Fusion ProGlide FlexBall (with three-dimensional movable head)

Brands

The brand management changes in the context of the group. Since the acquisition of the Gillette Company by Procter & Gamble, the trademark rights in Germany have been partially represented by Wella GmbH.

Web links

Individual evidence

  1. Procter & Gamble takes over Gillette for $ 57 billion. FAZ.NET, January 28, 2005, accessed January 4, 2013 .
  2. Michael Thiele: From "Schnutschaber" to "Mach 3" - The Gillette factory in Tempelhof . In: District Office Tempelhof of Berlin (ed.): From iron to pralines, Tempelhof and its industry. Book accompanying the exhibition. 2000, OCLC 248037720 , pp. 59 f.
  3. Procter & Gamble is on target with Gillette. Handelsblatt Online, September 30, 2005, accessed December 4, 2013 .
  4. Wella brand representation of Procter & Gamble GmbH