Golden Award of Montreux

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Frank Bodin and Donald Gunn at the Golden Award

Golden Award of Montreux, International Advertising Festival is a competition for advertising and marketing that has been held every April in the Swiss city ​​of Montreux since 1989 . Among the submissions from all over the world, the Golden Award is awarded as a prize; there are gold medals and finalist certificates in the individual categories, there are no awards in silver or bronze. The ratings are taken into account in various international rankings. Jury members from 18 countries evaluate works in the nine main categories of TV / Cinema, Print, Poster, Direct Mail, Digital, Media, Event, Spatial Communication and Corporate Film.

history

Beginnings

The Golden Award of Montreux was organized in connection with the international television festival Goldene Rose von Montreux . It was born out of the consideration that advertising is part of the television program and that the creators of outstanding advertising films deserve the same recognition. In addition, the categories print and radio received awards as early as 1989 in order to emphasize the multimediality of communication and its connection. Since 2001 works in digital / online have also been awarded. Since 2005 also the categories of event, spatial communication and corporate film.

The city of Montreux supports the festival together with the canton of Vaud . The Golden Award , the statue for the overall winner, consists of a stone from the lakeshore as a base and a golden silhouette that symbolizes both Lake Geneva and the mountains.

The sponsor is the Golden Award Committee , a non-profit registered Swiss association.

Development from a television and advertising festival to a communication festival

In 2003, the TV formats and advertising / multimedia / event areas were separated in terms of space and time. The Golden Rose of Montreux is now held alternately in different cities. The Golden Award of Montreux increased the promotion of students and talents from the communication sector and has been presenting the Swiss Media Award since 2003 in cooperation with Swiss Media . Workshops and master classes were held in the Creative Campus Montreux by Donald Gunn , Rory Sutherland, Vice Chairman of the Ogilvy Group ; Simon Sylvester, Head of Planning, Young & Rubicam and Executive Planning Director, Wunderman EMEA; Milka Pogliani, Chairman and Executive Creative Director McCann Worldgroup Italy, Chairman European Creative Council EMEA; Frank Bodin, President of the Art Directors Club Switzerland .

The jury consists not only of advertising personalities, but also of artists, those in charge of advertising and marketing and professors from various fields. There is an exchange with the Lausanne Art School, the Prague Film Academy , La Fabrica Milan and the Vevey University of Applied Sciences for Visual Merchandising . In order to cover communication, the categories event and communication in space have been included in the competition since 2005 . The design category was added in 2018.

The Nestlé headquarters are in the immediate vicinity, which resulted in workshops at Nestlé, and there is also a collaboration with the Geneva headquarters of Procter & Gamble .

Golden Award today

In 2018, the German agencies were successful with 14 gold medals and 4 young German projects were awarded gold, Switzerland with 1 gold medal and Austria with 2 gold medals. The most successful agency in 2018 was BBDO New York. A total of 56 works were awarded gold. Generally, no silver or bronze is awarded, only gold. The jury consisted of 34 jurors from 17 countries.

In 2019, the Golden Award will take place in Montreux in April.

Individual evidence

  1. ↑ Golden Awards of Montreux 2018: 14 medals for German agencies. In: new business . Retrieved January 16, 2019 .
  2. ↑ Markus Knöpfli: Golden Award of Montreux: Havas won gold with the youth campaign for the Zurich Chamber Orchestra. In: horizon . May 9, 2018, accessed January 16, 2019 .
  3. ↑ Gold-plated DMB and Austria advertising in Montreux. In: derStandard . May 8, 2018, accessed on January 16, 2019 (Austrian German).
  4. ↑ Golden Award of Montreux Announces 2018 Winners. In: LBBOnline . Retrieved January 16, 2019 .

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