Wunderman
| Wunderman
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1958 |
| Seat | New York City |
| management |
|
| Number of employees | about 10,000 |
| sales | $ 447.7 million |
| Branch |
Marketing and communication advice |
| Website | Wunderman.com |
Wunderman is a network of advertising, marketing and consulting companies with around 170 offices in 60 countries. Based in New York City , Wunderman is part of the Young & Rubicam Group and thus a member of the internationally active WPP Group .
history
The founder Lester Wunderman is considered to be the creator of modern direct marketing , which he shaped in a 1967 speech at MIT . He founded Wunderman, Ricotta & Kline in 1958. The agency's early innovations include the Columbia Record Club , the corporate toll-free number (developed for a Toyota campaign), and the magazine subscription card.
The long-term business relationship with American Express ultimately led to the first customer benefit program with which a breakthrough in customer loyalty could be achieved and which has since been copied many times by retailers and the tourism industry.
Wunderman, Ricotta & Kline was acquired by Young & Rubicam in 1973 . Since then, the agency has expanded its range of services to include interactive advertising, strategy consulting and data analysis.
In the late 1990s, the agency was briefly renamed Impiric before returning to the origins and changing the name back to Wunderman just 6 months later.
Wunderman has been present in Germany since 1971 and today has more than 200 employees in Frankfurt, Cologne, Munich, Düsseldorf & Berlin.
Wunderman is currently the world's largest marketing services network.
On November 26, 2018, WPP announced the merger of Wundermann with J.Walter Thompson to form the new Wunderman Thompson agency, which was realized in the following quarter.
Company in the Wunderman Network
- Actionline , Latin American customer contact center
- Actis Wunderman , Russian digital media agency
- Burrows Ltd , UK based design agency
- Agenda , Asian company specializing in interactive advertising
- all access , Swiss event agency
- Aqua online , South African agency specializing in online advertising
- Blast Radius , specialist in advertising on social networks
- DataCore Marketing , direct marketing specialist
- Designkitchen , specialist in online advertising
- Smart , digital analytics
- Futurecom , Switzerland-based digital agency
- Kassius , a French digital advertising agency
- KnowledgeBase Marketing , Database Management and Analysis
- Quasar , an Indian advertising agency
- POSSIBLE , digital strategies, performance marketing, commerce solutions, creative design
- RTCRM , Relationship Management
- These Days , Benelux Online Advertising
- Wunderman Dentsu Tokyo. , Japanese joint venture with Dentsu
- ZAAZ , creation, web analytics, search engine optimization, website optimization
Subsidiaries in German-speaking countries
- Frankfurt am Main , since 1971
- Zurich , since 1988
- Cologne , since 1989
- Vienna , since 1990
- Munich , since 2004
- Düsseldorf , since 2007
- Berlin , since 2017
Customers
The network's customers include Audi , Burger King , Citibank , Coca-Cola , DHL , Disney , Ford , IKEA , Microsoft , Nestlé , Shell and T-Mobile US .
Awards
- Cannes Lions International Advertising Festival : Direct Grand Prix (multiple)
- Advertising Age : Ranked # 1 Network Marketing Services Worldwide and # 4 Digital Agency
- DMA ECHO Awards: 1 × Bronze and three Leader Awards
- Agency of the year 2012 at the German Dialog Marketing Prize with 10 medals, including 1 × gold, 2 × silver and 7 × bronze
Web links
Individual evidence
- ↑ a b c Company Profile at linkedin.com , accessed August 7, 2010
- ^ The Fine Art of Seduction ( Memento September 11, 2011 in the Internet Archive ) - Article at directmag.com, accessed on August 7, 2010
- ↑ http://lesterwunderman.com/archive.html
- ^ A b Advertising Age, December 31, 2007