Event agency
An event agency is an organization that organizes events or events on behalf of third parties .
tasks
Most event agencies specialize in certain industries or target groups . This can be, for example, special agencies for trade fair appearances , congresses , company presentations , charity events , below-the-line events and incentives , but also large private events such as birthdays or weddings (see wedding planner ).
In addition, various event agencies act as "event and marketing agencies ". These agencies are often "full-service agencies" that offer all services from a single source and are not specialized in individual event segments. A full-service agency often serves all the necessary areas from event management and marketing. Full-service agencies sometimes also supply the required event technology and entertainment elements ( bouncy castles , simulators , etc.) or trade fair systems or items for outdoor advertising , such as B. folding tents, counters , customer stoppers , banners , displays etc.
The tasks of an event agency include:
- Idea development
- Conception
- Location scouting
- Invite participants and guests (invitation, marketing , greeting )
- Resource planning ( material , employees , helpers )
- Artist booking (e.g. walkinacts, video artists ) and much more.
- time planning
- Technical and creative planning and implementation competence / implementation control
- Project management
- Catering
- PR management ( press mailing list , post-processing )
- Success control
Event agencies in Germany
The largest German event agencies are as of 2015 according to the industry ranking of the trade magazine Horizont :
- Avantgarde , Munich
- Vok Dams , Wuppertal
- Uniplan , Cologne
- Do It , Düsseldorf
- Full Moon , Stuttgart
- Metzler: Father , Vaterstetten
- MCI Germany / Hagen Invent , Berlin
- Marbet Marion & Bettina Würth , Künzelsau
- Roth & Lorenz , Stuttgart
- PP agency for events & promotions , Frankfurt
Individual evidence
- ↑ Avantgarde remains number 1 - ahead of Vok Dams and Uniplan at horizont.net, accessed on November 18, 2018