Young & Rubicam

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Young & Rubicam Inc. is an international advertising agency headquartered in New York City , United States . Y&R has 164 offices in 81 countries worldwide and 52 offices in 32 countries in Europe. The agency is part of the WPP Group .

history

Founded in 1923 in Philadelphia by John Orr Young and Raymond Rubicam , the advertising agency began designing and distributing leaflets , event posters , and flyers. The breakthrough came in the 1920s with the first order from the American food company General Foods .

During the 1960s, Young & Rubicam began producing the first color TV commercials and soon merged with other agencies to become the number 1 and multinational in the advertising landscape. Young & Rubicam was primarily seen as a strategic concept agency.

The full-service offer also includes the so-called "Young & Rubicam Brands" from the sister agencies belonging to the network. These include VML, Inc. , Wunderman , Burson-Marsteller , Landor Associates , Sudler & Hennessey , The Bravo Group , Cohn & Wolfe, and Robinson Lerer & Montgomery .

Customers

The agency looks after the following clients, among others:

Accenture , ADAC , Alfa Romeo , All Nippon Airways (ANA), Bacardi , Barilla , Campbell Soup Company (Erasco), Colgate-Palmolive , Danone , Danone Waters , Ebay , Euryza , Hertz Autovermietung , Hessischer Rundfunk , Hitachi , Kamps , Philip Morris International , Pioneer Investments , Singapore Tourism Board , UN , Universal Pictures International .

The following well-known advertising classics were written for other, sometimes former customers:

  • Actimel : Actimel activates the immune system
  • ARD / ZDF : At ARD and ZDF you sit in the first row
  • Camel : I go miles for a Camel
  • Eckes Edelkirsch: Only kisses taste better
  • Erasco : The good thing about it is the good thing about it
  • Ford : Ford. They're doing something
  • Fruit gnomes : As valuable as a small steak
  • Milka : Milka. The most tender temptation since chocolate has existed

Others

On December 10, 1994, 50-year-old executive Thomas J. Mosser was killed in a letter bomb attack by Theodore Kaczynski , known as the "Unabomber," at his private home in North Caldwell, NJ.

Web links

Individual evidence

  1. ↑ Annual Report 2009 of the Young & Rubicam Brand at wpp.com, accessed August 7, 2010
  2. ↑ Clifford J. Levy; New York Times: NJ attacks linked to 15 other blasts by mystery bomber . In: unabombers.com/ The Houston Chronicle, December 12, 1994. Retrieved August 18, 2019.