Barilla
| Barilla G. e R. Fratelli SpA
|
|
|---|---|
 |
|
| legal form | Società per azioni |
| founding | 1877 |
| Seat |
Parma , Italy
|
| management |
|
| Number of employees | 8,481 |
| sales | EUR 3.63 billion |
| Branch | food industry |
| Website | www.barillagroup.com |
| As of December 31, 2019 | |
Barilla is an Italian food company based in Parma , the world market leader in the pasta segment. The Barilla Group owns numerous food brands that are almost exclusively in the field of grain products (pasta, bread, biscuits, snacks).
With Birkel and the pasta division of Buitoni (both brands of the Italian Newlat Group ), Barilla is one of the "three big B" s that control around 25% of the pasta market in Germany.
history
The group was founded in 1877 by Pietro Barilla Senior (1845–1912) in Parma. From 1971 to 1979 the company was owned by the US company WR Grace and was then bought back by the Barilla family.
In 1999 the Swedish bakery manufacturer Wasa was bought.
In 2002 Barilla acquired the German bakery chain Kamps for 1.8 billion euros . In August 2010, however, the three bakeries and 900 branches of Kamps (2009 sales: 300 million euros) were sold to the financial investor ECM Equity Capital. The remaining part (the brands Lieken Urkorn and Golden Toast ) stayed with Barilla for the time being. This part was sold to the Czech Agrofert Group as Lieken AG in 2013 .
Corporate structure
Barilla has 49 production sites, including numerous flour mills for its own production supply. These are mainly located in Italy (15 locations), but there are also production locations in Germany , Greece , Norway , Sweden , Turkey and the USA, not least due to company acquisitions .
80 percent of the company is owned by Guido Barilla (chairman) and his siblings Luca, Paolo and Emanuela (management). The remaining 20 percent of the shares belong to the heirs of the Swiss Hortense Anda-Bührle .
Brands
The following brands belong to the Barilla Group:
- Barilla (pasta, noodles, noodle sauces)
- Academia Barilla (Gastronomy and Cooking School)
- Filiz (Turkish pasta producer)
- Gelit (frozen food)
- Gran Cereale (whole grain biscuits, crackers)
- Harrys (French toast producer)
- Misko (Greek noodles)
- Mulino Bianco (crackers, breadsticks, biscuits, cakes)
- Pan di Stelle (cookies, chocolate biscuits)
- Pavesi (crackers, cookies)
- Vesta / Yemina (Mexican pasta producers)
- Voiello (Italian pasta producer)
- Wasa (crispbread)
Restaurants
Supported via franchising by the food company al-Futtaim , which is active in the Gulf , Barilla opened two restaurants in Dubai. The program is pasta, pizza and salad at family-friendly prices. Expansion into the USA - to New York and Los Angeles - is planned for 2017.
Controversy
At the end of September 2013 there were calls for a boycott against Barilla because its boss Guido Barilla said in a radio interview with the Italian broadcaster Radio24: “We will not advertise with homosexuals because we support the traditional family. If homosexuals don't like that, they can eat pasta from another manufacturer. ”He emphasized that his company only supports the“ holy family ”.
In October 2013, Barilla apologized after meeting several times with gay organizations and activists. The company spokesman Luca Virginio announced more open and holistic advertising campaigns. In addition, an advisory board has been set up to ensure “diversity” and “equality” in corporate culture with regard to sexual orientation, gender and multiculturalism.
Web links
- Barilla Group (Italian, English)
- Barilla Germany
- Barilla Switzerland
- Barilla Austria
- Archivio Storico Barilla prone to failure ( information for the Historical Archive of Barilla, since 2018 on the internet, on rete indaco (ital.))
Individual evidence
- ↑ barillagroup.com - Corporate Governance
- ↑ a b Annual Report 2019. (PDF 5.9MB) Barilla Iniziative SpA, p. 102 , accessed on July 17, 2020 .
- ↑ gutfuerdichgutfuerdenplaneten.de - BARILLA GROUP
- ↑ Stiftung Warentest: Buitoni offers the best . March 24, 2011
- ↑ Vincent Boland: Interview with Barilla boss: “Pasta? I would advise against it to anyone ”. In: Financial Times Germany . December 30, 2009, archived from the original on February 8, 2010 ; Retrieved November 8, 2013 .
- ↑ Barilla sells the Kamps bakery chain to a financial investor. Reuters Germany , August 11, 2010, accessed November 8, 2013 .
- ↑ Barilla-Signs-Deal-To-Sell-Lieken ( Memento of March 10, 2013 in the Internet Archive ), press release of the Gruppo Barilla of February 25, 2013
- ↑ barillagroup.com - Barilla Brands
- ↑ Pasta giant Barilla wants to expand restaurant business orf.at, November 29, 2016, accessed November 29, 2016.
- ↑ Barilla rejects homosexuals. queer.de, September 26, 2013, accessed October 8, 2013 .
- ↑ Guido Barilla: "May spot con una famiglia gay, sono per famiglia tradizionale". Radio 24 , September 26, 2013, accessed September 27, 2013 (Italian).
- ↑ Barilla boss against homosexuals. "Then they should just eat different noodles". In: Spiegel-online . September 27, 2013, accessed September 27, 2013 .
- ↑ Barilla-PR: "Italy is like an island". In: Spiegel-online. November 4, 2013, accessed November 8, 2013 .
- ↑ U- turn at Barilla: Now advertising with homosexuals. In: kath.net. November 8, 2013, accessed February 16, 2016 .