Lieken

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Lieken AG

logo
legal form Corporation
founding 1997
Seat Lutherstadt Wittenberg , Germany
management Petr Cingr (Chairman), Volker Fiege, Christian Hörger, Andreas Utasch, Wolfgang Weiß
Number of employees 2,770
sales 598.50 million euros
Branch food
Website www.lieken.de
Status: 2017

The Lieken AG is a leading German producer of baked goods , which the Czech Group Agrofert belongs. Golden Toast and Lieken Urkorn are trademarks of Lieken Brot- und Backwaren GmbH. The company is based in Lutherstadt Wittenberg ( Saxony-Anhalt ).

structure

Lieken AG includes Lieken Brot- und Backwaren GmbH with a total of nine production sites and the logistics company Logi-K. Lieken AG employs around 2,770 people and achieved sales of around 598 million euros in 2017.

Lieken Brot- und Backwaren GmbH, also based in Lutherstadt Wittenberg , supplies the food retail trade in Germany with bread and baked goods of the brands Golden Toast and Lieken Urkorn as well as private labels from trading companies and bake-off products.

Production facilities are located in Essen , Brehna , Günzburg , Lüdersdorf , Lünen , Crailsheim and Bietigheim-Bissingen .

history

Lieken (1902 to 1998)

In 1922 Fritz Lieken bought the disused Bremer Simonsbrot bakery in Achim , which was founded in 1902 by the Simon brothers as a malt grain factory. With the help of his wife and a journeyman, Lieken started his own bakery. Fritz Lieken expanded his bakery into a wholemeal bakery. In 1926 he was the first German baker to make packaged bread durable. The preservation was achieved by pasteurization . After his death in 1961, Lieken's wife Maria continued the Lieken Simonsbrot company together with business partner Alfred Batscheider.

Wendeln (1919 to 1999)

The Wendeln large bakery was founded in 1919 by Bernhard and Antonia Wendeln in Garrel near Oldenburg and has been run by their sons Paul and Bernhard since 1960. In 1974 the company became a member of the Golden Toast consortium. The company became the market leader in the baked goods industry with packaged bread through the acquisition of further large bakeries such as Paech (1986), Weber Pfungstadt (1996), Scherpel (1997) and Lieken Simonsbrot (1998).

Kamps (1982 to 2002)

Heiner Kamps opened the first Kamps bakery in Düsseldorf in 1982 . This gave rise to a larger company that Kamps sold in 1992 and bought back in 1996.

On January 1, 2000, Heiner Kamps took over the Wendeln Group and thus the Lieken brand in addition to the branch business he founded in 1982 . This resulted in Kamps AG with its subsidiaries Kamps Brot- und Backwaren (food retailers) and Kamps Bakeries (branches).

Barilla (2002 to 2013)

The Italian Barilla Group took over a large part of the Kamps AG shares in 2002, the company founder Heiner Kamps left the company completely after the sale. In 2004 Barilla took over the remaining shares of the minority shareholders, so that the Kamps AG shares were no longer listed on any stock exchange . On March 17, 2008 the company group changed its name: Kamps AG became Lieken AG , the food retail division Kamps Brot- und Backwaren GmbH became Lieken Brot- und Backwaren GmbH and the bakery branch store Kamps Bakeries GmbH became Kamps GmbH .

In August 2010, the five handicraft bakeries and 900 branches of Kamps (2009 sales: 300 million euros) were sold to the financial investor ECM Equity Capital, based in Frankfurt am Main. The Lieken Urkorn and Golden Toast brands remained with the Barilla Group and were continued under Lieken AG.

Agrofert (from 2013)

In 2013, Lieken AG was sold by Barilla to the Czech Agrofert Group, whose CEO and sole owner is the Czech Prime Minister Andrej Babiš . In November 2014 Lieken announced the closure of five of its twelve plants in Germany (Pfungstadt, Essen, Weißenhorn, Garrel and Stockstadt), and in November 2015 the administrative headquarters were relocated to Dortmund . In May 2018 the headquarters of Lieken AG and all subsidiaries were relocated to Lutherstadt Wittenberg . The production of the closed plant in Weißenfels has been relocated to a newly built plant on the premises of the sister company SKW nitrogen works Piesteritz in Wittenberg (Saxony-Anhalt) and operates as Wittenberger Bäckerei GmbH . Wittenberger Bäckerei GmbH produces exclusively for Lieken AG. The country's investment promotion is controversial.

Brands

Golden toast

Golden Toast is the umbrella brand for a range of bread and baked goods and, according to a Nielsen market research analysis, was the market leader in the toast and sandwich category with a market share of over 40% in 2009 and has an aided brand awareness (reminder through presentation of reminders such as images one brand) of 99%. The trademark owner is the working group Golden Toast GmbH.

Lieken Urkorn

Today the Lieken Urkorn range includes sliced ​​and loaf bread, sandwiches, toast as well as cake and stollen products that are baked in their own large bakeries. According to a Nielsen market research analysis, Lieken Urkorn is the market leader in the sliced ​​bread segment and has an aided brand awareness of 90%.

criticism

As part of the Agrofert Group, Lieken had a new production facility built in Wittenberg in 2017 and the old one in Weißenfels (both Saxony-Anhalt ) closed in the summer of 2017, and the employees there were laid off. The new plant, which was funded with EUR 11.25 million by the state of Saxony-Anhalt, continues to pay wages well below the tariff level. This was heavily criticized in the state parliament by Andreas Höppner ( Die Linke ) with the words "Saxony-Anhalt's funding policy promotes (...) job cuts and collective bargaining at Lieken".

Individual evidence

  1. a b Consolidated financial statements as of December 31, 2017 in the eBundesanzeiger
  2. Florian Langenscheidt (Ed.): Deutsches Markenlexikon . 1st edition. German Standards Editions, Cologne 2007, ISBN 978-3-8349-0629-8 , pp. 462 .
  3. Florian Langenscheidt (Ed.): Deutsches Markenlexikon . 1st edition. German Standards Editions, Cologne 2007, ISBN 978-3-8349-0629-8 , pp. 655 .
  4. Lieken - locations
  5. ^ The story of Lieken at www.lieken.de, accessed on March 12, 2019
  6. ^ Company website - "Lieken history" page .
  7. Agrofert boss expands in Germany "I am not God" wiwo.de from June 18, 2013 (accessed on December 2, 2013) .
  8. dpa: Takeover of large plans for Großbäcker Lieken, rundschau-online.de of May 25, 2013 (accessed on December 2, 2013) .
  9. Lebensmittel-Zeitung online, November 12, 2014.
  10. http://www.lebensmittelzeitung.net/industrie/Verwaltungssitz-Lieken- sucht-nach-Dortmund- 120628
  11. dpa-infocom GmbH: Large Bakery Lieken moves: Funding promised. In: welt.de . November 6, 2015, accessed October 7, 2018 .
  12. Icon Added Value, 2016.
  13. ^ The Nielsen Company, LEH> 100m2, 02/2010
  14. Icon Brand Navigator, 2015.
  15. Out for the large bakery in Weißenfels Lieken is now longer
  16. ^ Großbäcker Lieken wages below tariff level in the new Wittenberg plant
  17. ^ ABZ: Large bakery wages below tariff level
  18. ^ Minutes of the meeting of the State Parliament of Saxony-Anhalt

Web links