Lieken Urkorn
Lieken Urkorn is a brand of Lieken Brot- und Backwaren GmbH . The bread - and pastry products range includes cutting and Laibbrote, sandwiches, slices of bread and cakes - and Stollen specialties .
Companies
Lieken Urkorn is part of Lieken Brot- und Backwaren GmbH. This in turn is part of Lieken AG. In addition to Lieken Urkorn, Lieken Brot- und Backwaren GmbH also includes the Golden Toast brand. Lieken has been part of the Czech Agrofert Group since 2013 .
marketing
In 2008, the Lieken Urkorn brand identity was completely revised. In addition to reducing the range and redesigning the packaging design, the brand website was relaunched.
According to a study commissioned by the company, 90 percent of all Germans are familiar with the Lieken Urkorn brand. Lieken Urkorn is not only the pioneer of wholemeal bread , but also the market leader in this segment with a market share of 19.6 percent.
Manufacturing
The main focus of Lieken Urkorn is on sliced bread. These include whole grain, wheat and mixed wheat, rye and mixed rye as well as multigrain variants. Sourdough forms the basis of bread making, in which preservatives are not added. To preserve the fresh breads, they are pasteurized by briefly heat-treating them again after packaging. Today, all products are baked in nine production facilities across Germany.
history
The Lieken Simonsbrot company was founded in 1922 by the master baker Fritz Lieken , who took over the closed Simonsbrot bakery in Achim near Bremen in 1922 and expanded it into a wholemeal bakery.
In 1926, Lieken developed a technique with which bread can be preserved by wrapping it in tinfoil and then heating it to around 70 degrees Celsius. The oven-freshly packaged sliced bread could be kept for several days for the first time through this type of pasteurization. From then on, this made it possible to transport the bread and baked goods over longer distances. Fritz Lieken brought the idea of the continuous furnace to Germany from a trip to America in 1950 . He was the first German baker to put a modern wholemeal bread baking line into operation.
In 1975 the Achimer Simonsbrotfabrik, to which the Lieken Urkorn brand also belonged, the Mitteldeutsche Simonsbrotfabrik in Eschwege and the Batscheider crisp bread factory merged. In the same year Lieken Urkorn was entered in the trademark register and at that time was the only bread brand in western Germany today.
Since 1998 there have been numerous changes of ownership, from 1998 the brand belonged to Wendeln , from 2000 to Kamps and from 2002 to Barilla . The original plant in Achim was closed in 2011 due to a lack of capacity. The Lieken AG was founded in 2008 by renaming and belongs since 2013 to the Czech Agrofert -Holding.
Individual evidence
- ↑ Barilla-Signs-Deal-To-Sell-Lieken ( Memento of the original from March 10, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Press release of the Gruppo Barilla of February 25, 2013
- ↑ Icon AV (Added Value 2015)
- ↑ IRI, market share sales, total retail food trade ≥ 200sqm, self-service bread and rolls and self-service ready-made baked goods, MAT 04.17.
- ↑ Brand website - “Products” page ( Memento of the original dated February 21, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Brand website - “Quality” page ( Memento of the original from March 10, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Achimer Kreisblatt dated January 6, 2007
