Bacardi
| Bacardi Limited
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|---|---|
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| legal form | private stock corporation (English private company limited by shares ) |
| founding | 1992 (1862) |
| Seat |
Hamilton , Bermuda
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| Number of employees | over 6,000 |
| sales | approx. 6 billion US dollars (2012/13, estimate) |
| Branch | spirits |
| Website | www.bacardilimited.com |
Bacardi [ bəkɑɹdi ] Limited is a company based in the Bermudas , which in over 100 countries Spirits manufactures and alcoholic mixed and markets. The rum brand of the same name is one of the best-selling spirits brands in the world, with 19.8 million 9-liter units sold worldwide in 2012, which means second place among the top 25 premium spirits brands in the western world. The group's more than 200 other brands include Martini ( vermouth ), Gray Goose ( vodka ), Bombay Sapphire ( gin ), Dewar's ( scotch whiskey ) and the tequila brand Cazadores . In Germany, the group is represented by Bacardi GmbH based in Hamburg .
history
On February 4, 1862 was distillery Bacardi & Ca. Founded in Santiago de Cuba by Facundo Bacardí i Massó (1814–1887) from Catalonia ( Spain ) . The company won the first of several international medals shown on the bottle label in 1876 at the World Exhibition in Philadelphia. The bat shown in the Bacardi logo is a symbol of luck in Cuba .
In 1910 the first filling plant abroad was built in Barcelona . Bacardi thus became Cuba's first international company . In 1916 a bottling plant was added in New York , and in 1934 a distillery in Mexico . In 1934 a factory was built in Puerto Rico to avoid the drastic import duties in the USA. After the Cuban Revolution in 1959, the Bacardí family was expropriated without compensation on October 14, 1960 by Law No. 890, together with the owners of another 380 of the largest Cuban companies. Most of the family emigrated to the USA. However, since the company had transferred secret manufacturing recipes and brand rights for its products abroad in good time, production in the Bahamas could be resumed immediately. Nevertheless, today's white rum produced by Bacardi is very different from the rum produced under the same company in Cuba at the time , which is still produced in its traditional form in Cuba and Nicaragua today. The original distillery, which continues to produce according to the old method in Cuba, markets its rum under the brand name "Ron Caney".
The rum that is produced in Cuba according to the old family recipe is called "Santiago de Cuba".
By the late 1970s, Bacardi Rum had become one of the world's largest spirits brands. Bacardi was divided into five separate companies ( Mexico : Bacardi y Compañía SA de CV, Puerto Rico : Bacardi Corporation, Bahamas : Bacardi & Company Limited, Bermuda : Bacardi International Limited). These were combined in 1992 to form the new Bacardi Limited with headquarters in Hamilton . Shortly afterwards, Bacardi acquired the Martini & Rossi group and numerous other brands. The rum manufacturer became an international spirits company.
Bacardi now operates 38 production sites worldwide, including 14 for rum and rum mixes, ten for vermouth (Martini & Rossi) and seven for whiskey. The company is the largest privately owned spirits manufacturer. The community of owners consists of around 500 members of the founding Bacardí family. The company is headed by Mahesh Madhavan in the position of Chief Executive Officer ; Francis Debeuckelaere has been Regional Manager Europe since 2017.
Political activities
Emilio Bacardí Moreau, the son of the company founder, fought against the Spanish occupation forces at the end of the 19th century and was therefore banished twice. He later became the first freely elected mayor of the city of Santiago de Cuba.
The Bacardí family supported the revolutionaries' struggle against the dictator Fulgencio Batista . After the Cuban Revolution, a poster with the words "Gracias Fidel" was unrolled on the company building in January 1959 . However, the positive attitude changed when the pro-Soviet course of Che Guevara prevailed and they no longer agreed with Fidel Castro's policies . After their expropriation without compensation on October 14, 1960, most of the Bacardí family emigrated and became involved against the ruling Cuban regime. José Manuel "Pepin" Bosch, one of the family members who worked on the Bacardi management team in the 1960s, was active in the government in exile founded by Cubans in Miami .
In the early 1980s, another commercially successful member of the government-in-exile, Jorge Mas Canosa , founded the Cuban American National Foundation with about 650 members in Florida with the support of US President Ronald Reagan . According to the journalist Hernando Calvo Ospina , there were 25 shareholders in the Bacardi family.
In the 1990s, the Bacardi family advocated the passage of the Helms-Burton Act by the US Congress in 1996. The Helms-Burton Act, a comprehensive trade embargo against Cuba, was even known for a time as the “Bacardi Act” or “Bacardi Boycott “Ridiculed.
Trademark dispute
In 1996 a subsidiary operated by Bacardi in the Bahamas brought a rum onto the market in the USA under the brand name Havana Club with a label changed from the original. This led to a legal dispute at the US Office for Patents and Trademarks about the rum and brand name Havana Club, which has been marketed outside of Cuba since 1993 by the French company Pernod Ricard . In the course of this legal dispute, the Bacardi family asked Florida Governor Jeb Bush to intervene at the US Patent Office on behalf of Bacardi against Pernod Ricard, which the latter subsequently did. Since August 8, 2006, after the long-standing legal battle had been decided in favor of the Bacardi group - the US Patent and Trademark Office (PTO) had declared the trademark rights in question by the Cuban government to have expired - Bacardi has been producing a rum under the brand name "Havana Club", allegedly based on the original recipe, sold again in the USA. The original Havana Club recipe from the 1930s was sold to the Bacardi Group in the 1990s along with the remaining rights by the Arechabala family, the original owners, who had been expropriated in Cuba in 1960 without compensation. After the Supreme Court rejected the requested revision of the proceedings in May 2012, Pernod Ricard registered the trademark "Havanista", under which the Havana Club rum produced in Cuba is to be offered in the USA as soon as the trade embargo against Cuba is still preventing this should be repealed.
Bacardi Germany
| Bacardi GmbH | |
|---|---|
| legal form | GmbH |
| founding | 1993 |
| Seat |
Hamburg , Germany
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| management | Stephan Tenhaef, George Kester |
| Number of employees | 300 |
| Branch | spirits |
| Website | www.bacardilimited.com/de/de |
Bacardi GmbH, based in Hamburg, is a subsidiary of Bacardi Ltd. and is one of the leading providers of branded spirits in Germany. Its history dates back to 1918 when the Charles Hosie trading house was founded. 1983 Bacardi became its sole shareholder . Shortly after founding the international Bacardi Ltd. (1992) the company Bacardi Deutschland GmbH was founded; Charles Hosie is again owned by the Hosie family today. In 1994, alcopops Bacardi Breezer and Rigo were introduced, the sale of which was discontinued in 2008 due to a sharp drop in sales due to the alcopop taxation. After the announcement in January 2018, Bacardi's only German plant in Buxtehude was closed at the end of 2018 and production was relocated to Italy. At the time of the announcement, 103 people were working at the plant.
Products
Bacardi branded products
Various types of rum and mixed drinks containing rum are offered under the Bacardi brand :
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Other brands of Bacardi Ltd.
In addition, numerous other brands belong to the group:
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Brandy :
Cognac :
Gin :
Liqueur :
Rum :
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Tequila :
Wormwood : Vodka :
Whiskey :
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literature
- Ursula L. Voss: The Bacardís. The Cuba clan between rum and revolution . Campus Verlag, Frankfurt am Main et al. 2005, ISBN 3-593-37318-1 .
- Hernando Calvo Ospina: Under the sign of the bat. The Bacardi Rum Dynasty and the Secret War Against Cuba. ( New Small Library 82). 2nd Edition. PapyRossa Verlagsgesellschaft, Cologne 2006, ISBN 3-89438-243-0 :
- Tom Gjelten: Bacardi and the Long Fight for Cuba. The biography of a cause. Viking Press, New York 2008, ISBN 978-0-670-01978-6 .
Movies
- The secret of the bat. Bacardi between rum and revolution. Documentary, Germany, 2010, 45 min., Script and direction: Ekkehard Sieker and Marcel Kolvenbach, production: WDR , first broadcast: February 9, 2005, summary ( memento of April 11, 2005 in the Internet Archive ) by WDR
Web links
- Bacardi Official Website
- Information of the Guardian to the book by Hernando Calvo Ospina about the Bacardi (English)
- Mr Bacardi is ripe for the island. In: Focus . 43/13, October 21, 2013
Individual evidence
- ↑ The largest spirits manufacturers , Wirtschaftswoche online, article from July 31, 2013, accessed on February 17, 2015.
- ↑ Top 25 premium spirits brands worldwide 2013. In: Lebensmittelzeitung.net. Retrieved February 17, 2015 .
- ↑ Bacardi Limited: Celebrating 150 Years of Bringing People Together ( Memento of November 29, 2014 in the Internet Archive ) company brochure (undated), p. 38, accessed on November 20, 2014 (English)
- ↑ cf. Ray Foley: The Bar Handbook , ISBN 978-3-88472-468-2 , p. 240.
- ^ Gaceta Oficial de la República de Cuba: Expropiación de la propiedad privada en Cuba. Text of Law No. 890 of October 13, 1960, retrieved from LatinAmericanStudies.org on October 28, 2013 (Spanish)
- ↑ Sophia Seiderer: Bacardi is homesick for Cuba in Die Welt on July 28, 2012.
- ↑ Mr Bacardi is ripe for the island. In: Focus from October 21, 2013, accessed on November 18, 2013.
- ↑ Global Leadership Team , at www.bacardilimited.com , accessed March 31, 2018
- ↑ Ursula L. Voss: The Bacardis. The Cuba clan between rum and revolution , Campus Verlag, Frankfurt 2005, p. 11.
- ^ A Cuban rum makes a career , Deutschlandradio Kultur, February 4, 2012.
- ↑ washingtonpost.com
- ^ Joaquín Roy: Cuba, the United States, and the Helms-Burton Doctrine: International Reactions. University of Florida Press, 2000, p. 52.
- ↑ hartford-hwp.com
- ↑ Pernod Ricard: Havanista®: registered trademark in the US, will be the first genuine Cuban rum to be distributed nationwide by Havana Club International ( Memento of October 29, 2013 in the Internet Archive ) Press release on: Reuters.com of May 14, 2012 , accessed on May 15, 2012
- ↑ Imprint of the Bacardi GmbH website, accessed on September 18, 2018
- ↑ manager Magazin , Aus für Alkopops , August 14, 2007.
- ↑ Bacardi closes only German work in Buxtehude , on www.spiegel.de , accessed on January 19, 2018
- ↑ Rum manufacturer Bacardi closes only plant in Germany , report on the website of the newspaper Handelsblatt on January 19, 2018, accessed on January 20, 2018
- ↑ Sirius buys the Bacardi site in Buxtehude. In: thomas-daily.de. May 13, 2019, accessed January 24, 2020 .