Charles Hosie

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Bacardi GmbH

logo
legal form Company with limited liability
founding 1918-11-30
Seat Hamburg GermanyGermanyGermany 
management Stephan Tenhaef
Olaf Wagner
Number of employees 257
sales EUR 180.6 million
Branch spirits
Website www.bacardi-deutschland.de
As of March 31, 2016

Charles Hosie GmbH
legal form Company with limited liability
founding 1965-09-16
Seat Hamburg GermanyGermanyGermany 
management Rainer Hosie, André Karl Lembcke
Branch spirits
Website www.charleshosie.de
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Charles Hosie is an owner-managed trading company founded in 1918 with headquarters in Hamburg and with brands such as Bacardi , Jack Daniels and Johnnie Walker was one of the most important importers of spirits in Germany. After the takeover in 1984 by the Bermuda- based Bacardi Limited, the company was renamed Bacardi GmbH in 1993 and still exists as such today. In 1971 the Hosie family established the Charles Hosie Foundation and, after the transfer of the corporate shell of Charles Hosie GmbH, has been back in the spirits business since 2004 in the third generation.

history

In 1880 the businessman Daniel Hosie emigrated from the Scottish city of Glasgow to Hamburg. After his death in 1908, his son Charles George Hosie (1887–1958) founded the Charles Hosie trading house on November 30, 1918 and imported canned tomatoes from Italy to Germany. Other delicatessen products followed and made Charles Hosie a well-known general importer for canned food and beverages in the years that followed .

After the First World War , the company moved its company headquarters to the Chilehaus in Hamburg on Burchhardtplatz and expanded its range to include other spirits from England, Ireland, Italy, France, the USA and Scotland.

After the Second World War , Karl-Georg (1917–1990) and Wolfgang Christian Hosie (1919–1996), Charles and Christa Hosie's two eldest sons, continued the company. Charles George Hosie died in 1958. A short time later, the trading house Charles Hosie brought the white rum from the Bacardí & Ca. distillery , which had been expropriated in Cuba in 1960 , to the German market under the Bacardi brand.

In 1971 the Hosie family established the Charles Hosie Foundation to support disadvantaged children and Charles Hosie KG was renamed Charles Hosie GmbH. It was followed in 1974 by the takeover of Allimport Spirituosen- Import u, founded in 1965. Handelsgesellschaft mbH and the company's trading focus shifted more and more to alcoholic beverages until 1980, including through the acquisition of distribution rights for Dewar's Scotch Whiskey, Jack Daniels, Southern Comfort and Bollinger Champagne .

In 1983 the company with all subsidiaries and trademark rights was sold to Bacardi. The long-term employee Joachim H. Peycke took over the management. The company headquarters moved to Spitaler Strasse. At this point in time, the company was generating annual sales of around DM 190 million with 46 of its own trading agencies. In 1988 Charles Hosie GmbH took over 49% of Vedima International Beverage Sales GmbH with the brands Gordon's Gin and Johnnie Walker in a joint venture with Guinness .

With the takeover of Martini & Rossi , Bacardi Germany was restructured. For this purpose, Charles Hosie GmbH became Bacardi GmbH in 1993 and Allimport became Charles Hosie GmbH in 1998, which at the same time moved its headquarters to Buxtehude , where Bacardi set up a bottling plant .

At the end of 2004, Rainer Hosie, the founder's grandson, took over the mantle of Charles Hosie GmbH with the naming rights to Charles Hosie for the symbolic amount of one euro and relocated the company's headquarters back to Hamburg in order to sell spirits independently again. In 2008 he moved this company to Aschau im Chiemgau . The company has been based in the Nordcraft Hanseatische Destillerie in Hamburg-Altona since November 2020.

Companies

Charles Hosie GmbH produces and sells rum , whiskey , vermouth , liqueur , gin and vodka in German-speaking countries today .

Individual evidence

  1. a b c Annual financial statements in the Federal Gazette
  2. Charles Hosie: Opening Balance . November 30, 1918 ( charleshosie.de ).
  3. a b story. In: Charles Hosie Foundation. Retrieved November 12, 2017 .
  4. ^ Klaus Broichhausen, Klaus Wiborg: merchants and corporations in the north of Germany . Desch, 1974, ISBN 978-3-420-04690-2 , pp. 205 ( limited preview in Google Book search).
  5. ^ A b c d Heiner Schmidt: Spirits legend Charles Hosie back in Hamburg . ( Abendblatt.de [accessed on November 1, 2017]).
  6. a b DPMA trademark register
  7. a b Bacardi driven hunt . In: The time . No. 49/1972 , December 8, 1972 ( zeit.de ).
  8. Marketing in Europe, Issues 332-337 . Desch, 1990, p. 64 ff . ( limited preview in Google Book search).
  9. Ursula L. Voss: The Bacardís: the Cuba clan between rum and revolution. Campus Verlag 2005, ISBN 3-593-3731-81 , p. 211.
  10. a b R. M. Whiteside: Major Companies of Europe 1991-1992 Vol. 1 . Graham & Trodman, 1991, ISBN 1-85333-598-3 , pp. 126 u. 484 ( limited preview in Google Book search).
  11. a b c Traditional company Charles Hosie returns to Hamburg | about-drinks.com . In: about-drinks - Beverages - Drinks - News - Jobs . August 7, 2017 ( about-drinks.com [accessed November 1, 2017]).
  12. ^ A b excerpt from the commercial register of Charles Hosie GmbH . In: Commercial Register . ( online-handelsregister.de ).
  13. ^ Charles Hosie GmbH. Retrieved November 1, 2017 .